Shangyu Guo

Before starting my final year at university, I did a month-long marketing internship at the Chinese Construction Bureau in Beijing, during the 2018 summer vacation. I used my marketing knowledge such as Marketing Mix and Five Porter Forces to assist the company in developing their current products and services by applying digital tools such as Adobe Illustrator to design a colourful and vivid marketing campaign on social media channels such as WeChat and TikTok to attract more potential clients and buyers through posting the project’s details.