Brand image expert in luxury brand direction. Strong and consistent vision of the house by overseeing everything to ensure it aligns with the brand completely, even down to the small details. Thanks to the experiences gained during a challenging career, I was able to develop multiple skills. In addition to, a long international experience makes me able to identify market's trends and features, to promote brand awareness and vision. Areas of expertise: -------------------- ✪ Leading teams to ensure concepts match the overarching brand image and vision ✪ Material selection and product development ✪ Styling and visual merchandising ✪ Luxury brand marketing ✪ New trends scouting ✪ Sales and customer engagement ✪ Budget allocation and P&L ✪ HR management ✪ Fashion shows ✪ Store architecture
In charge of setting the company image direction Dealing with seasonal trend hunting and inspiration research. Responsible for content creation, VM and store concept departments, 9 direct reports, 3 for each department.
In charge of setting the creative visual direction in 15 regional showrooms including product placement and styling guidelines. Assessing market needs and stock procurement. Dealing with seasonal trend hunting and inspiration research. Responsible for leading the day-to-day operations within the VM department. Recruiting and providing training to the local staff. Supporting promotional events and trunk/fashion shows.
In charge of defining and implementing the VM strategy in 60 stores across Europe, USA, Russia, Cina, Corea and Japan. Supporting creative directors (Mr. Raf Simons and Mrs. Jil Sander) in developing and adapting fashion show concepts into visual window's display. Planning and developing showrooms, store displays and events. Supporting seasonal procurement of stock while dealing with VM staff recruiting and development.
Hired as responsible for the retail channel composed of 350 stores across Europe, Middle East, South Core, Cina and US. Developing showrooms, windows, displays and events through the full management of 6HR. Assisting Mr. Kean Etro in researching for collections, castings, fittings, styling looks for both shows and commercial look-books. Supporting the development of business and product/advertising strategies for each local market.
Assisting the fashion coordinator in setting VM strategies for brands such as Prada, Miu Miu, Helmut Lang, Church's, Car Shoes. Supporting new store openings worldwide (Europe, Cina, Russia and Japan). Installing windows, in-store displays and showrooms. Provide VM support during seasonal showrooms installations and special events.
I was reporting to the Creative Director and functionally to the CEO