Marco Belgrado

• Led the strategic development of the brand in the GCC region. • Directed and coordinated retail, wholesale, and Direct-to-Consumer business development initiatives. • Successfully launched the first Gismondi franchise mono-brand boutique in Doha, Qatar. • Participated in local luxury fairs and events to generate sales leads. • Coordinated marketing, merchandising, and PR activities to enhance brand awareness and drive sales. • Delivered training, coaching, and supervision for local sales channels, ensuring high performance and alignment with brand quality standards.

• Defined business governance and strategy in alignment with the company's 3-year expansion plan. • Led brand development and rebranding efforts, transforming Jawahir Oman into the contemporary Majliya brand. • Managed and surpassed revenues exceeding 10 million USD at a flagship boutique over a 4-year period. • Exercised P/L control and set commercial and merchandising priorities across Oman and the GCC region. • Oversaw commercial real estate management to optimize retail operations. • Built and developed regional teams to facilitate brand expansion in Qatar. • Defined and implemented the e-commerce platform and Direct-to-Consumer business model at majliya.com. • Initiated and established a jewelry manufacturing plant based in UAE. • Implemented an integrated ERP system across the company. • Fostered a culturally rich and engaging environment, adding significant value to the organization.

• Developed and executed strategic retail and wholesale initiatives across Italy and Europe. • Managed yearly revenues exceeding €5 million in both the B2B and B2C segments. • Oversaw retail, wholesale, and direct-to-consumer (DTC) channels to enhance brand awareness and drive sales. • Defined and executed marketing and merchandising strategies tailored to selected markets, driving brand growth and engagement. • Oversaw commercial real estate management for retail operations, ensuring optimal location and performance. • Successfully launched the first Carmens boutique in Italy, followed by two additional European openings. • Designed and implemented the e-commerce platform, Carmens.it, to expand digital sales channels. • Established and built up the internal retail division, recruiting and developing retail teams. • Conducted consistent coaching for store staff, enhancing customer shopping experiences and leading CRM initiatives.

Bulgari - Switzerland. Strategy lead for retail and wholesale businesses in Switzerland, Eastern Europe, and CIS countries, including Russia, Turkey, and Israel. Managed regional P&L, strategically developing and enhancing business value propositions in domestic markets. Achievements: • Managed annual revenues exceeding 80 million CHF for 9 boutiques across 6 countries. • Managed annual revenues exceeding 5 million CHF through strategic partnerships with selected wholesale partners. • Achieved an average annual growth of 15% in the jewelry business and 24% in the watches business. • Successfully identified and secured premium locations for retail and wholesale outlets in multiple countries. • Negotiated and finalized agreements with partners to establish solid business relationships. • Oversaw budgeting, forecasting, and financial analysis management. • Implemented marketing and merchandising plans aligned with brand strategy, maximizing ROI. • Participated in seasonal buying sessions and fairs in Italy and Switzerland. • Represented the brand at high-end luxury events, facilitating partner client acquisition and providing professional support. • Provided comprehensive product and sales training to retail and wholesale teams to ensure brand expertise. • Defined and implemented incentive programs for retail and wholesale teams and partners. • Expanded brand awareness in less exposed markets through strategic marketing approaches • Built and motivated effective retail teams.

Daniel Roth & Gerald Genta Brands - part of Bulgari Group Managed customer care, after-sales service, and operations, with full P&L accountability for AFSS. Achievements: • Reduced repair turnaround time from over ten weeks to four weeks. • Introduced weekly meetings with product development and quality control teams to proactively address after-sales issues. • Collaborated with the finance department to revise AFSS and repair pricing strategies. • Developed a strategic product grid aligned with sales data and bestseller items for the four Gerald Genta boutiques. • Planned the establishment of repair centers in Hong Kong and Shanghai in collaboration with local workshops. • Successfully decreased spare parts inventory from over 6 million CHF to 4 million CHF. • Established a highly effective, customer-oriented team to support business operations.

Supply chain and distribution planning of premium leather goods, textiles, and eyewear product categories. Achievements: • Achieved an overall increase in accessories division revenues from 3% in 2000 to 9% in 2007 across the group. • Expanded the supplier network from 10 suppliers in 2000 to 60 suppliers in 2007 to support growing demand. • Successfully negotiated cost reductions for raw materials by centralizing procurement across multiple suppliers. • Defined and implemented an industrial plan for establishing a leather goods manufacturing plant based in Italy. • Maintained professional and focused relationships with suppliers and sub-suppliers in Europe and overseas countries.

Led the comprehensive review, analysis, and implementation of SAP ERP processes, encompassing the definition and initiation of demand planning procedures. This involved streamlining workflows, optimizing system functionality, and ensuring alignment with organizational objectives to enhance operational efficiency and support strategic growth.