Subsidiary Spin-off and Content Franchise: <Noblian.com>
Developed online community portal and offline luxury lifestyle magazine “Noblian.” (one of the founding- members & Elected vice president)
Developed overall strategy and CRM scheme for online Duty Free Shopping service. Developed quantitative analysis for identifying the real-time ROI monitoring system to optimize the sales and lead generation (Click Through Rates, Click Per Transaction, etc.)
Recommended to spin off the division out of Hotel Shilla of Seoul and to franchise in Singapore.
Raised funding of S$ 13 million investment by eSAMSUNG Asia and additional S$ 4 million by local luxury lifestyle magazine, “The Peak” for franchising the content.

Implementation Business from Korea- B2B Technological Hub: “AsiaHub “
Designated project manager for S$ 20 million IT consortium Hub. Assisted in full Investor Relations functions. Responsible for the marketing launch in Singapore & Seoul.
Identified in total synergies in supply chain, sales & marketing and G&A areas.
Identified potential alliance partners. Developed market development strategy for Asia Pacific region via service bundling of the participating consortium partners.
Wrote the business plan from the concept.

Pre-merger assessment for Sports Portal (Joint Venture between Daum and IMG)
Designated Project Manager. Identified total operational synergies in operational sales & marketing and G&A areas. Identified configuration of synchronised services.

B-to-C mobile commerce and service strategy: “Walking Daum”
Developed service strategy and revenue schemes for subscribers based on benchmarking of similar services of “I-Mode of NTT Docomo” and “Yahoo”
Developed business model via B2B alliances with service providers. Assessed key risks and value drivers