I've had the opportunity to start exciting projects and turn into million dollar/euro businesses and create opportunities for people to discover amazing brands, products and services in various regions. I'm an experienced digital & e-commerce executive with 25 years of experience in building, managing and growing online business units internationally. I worked as marketing and business leader across various industries including health, media, dating, fashion, home decor, travel, B2C and B2B marketplaces in Europe and Asia. I am choosing businesses where I can not only make a difference and significantly contribute but also where I truly believe in the mission and vision, leading to more meaningful business and increased engagement from internal contributors. This approach, combined with a passion for sharing my vision with the teams and data-driven strategies enabled me to achieve significant growth. I benefit from a great experience in intercultural communication and management in rapidly changing environments.
Helping to make informed decisions on the positioning, service and user experience by providing guidance and advice based on my experience and needs as Marketing executive
• Shaping the Marketing organisation, bringing all areas into a cross-discipline, cross-location (BER/HAM/Paris), international team of 40 members, addressing all marketplace audiences and brands to boost reach and increase value for both purchasers and suppliers. Transitioning the function into a tech driven Marketing organization in 2024. • Integrating the sister company (>100 employees) into the group, mutualising processes and ressources to pursue the company's growth strategy in its EU target markets. In both cases, identifying a vision based on the identified potential, developing a relevant though ambitious strategy and translating it into an action plan, in partnership with the Management and the company's various departments. • Contributing, as part of the Management, to Alibaba investment as major owner.
Preparing and teaching courses to BBA and MSC2 students (Growth Hacking, Branding and Advertising, Social media, Entrepreneurship Innovation) according to the reference framework, including pedagogical progression, design of exercises, role-playing and knowledge assessment.
• Evaluated the Marketing Reporting capacities and coordinated the required improvements (extension of metrics, consistency between platforms, new dashboards, etc) • Built a Growth model and marketing budget to control brand-health scores and business metrics and implement a data-informed marketing strategy across all relevant channels • Reviewed the performance, goals, resources and processes for the existing set of Marketing channels • Coordinated the re-launch of additional Marketing channels to support brand awareness and lead generation including the recruitment of dedicated headcount • Empowered and mentored the cross-functional acquisition team
Offering support and guidance to the leadership team Providing introductions
Responsible for expanding Redbubble international business and supporting the growth and engagement of the community of artists globally. Built and lead the Berlin based European headquarter. Both missions aimed at delivering significant growth of the Redbubble brand among consumers and artists and delivering strong and sustained financial performance. This included acquisition and retention strategies, an optimized onsite experience, a scaled internal process and a dynamic team structure (30+ team members in Berlin).
• Manage the P&L & growth investment budget for International markets • Create operating systems & structures that support business growth, including local legal & financial aspects and opening a European office in Berlin • Coordinate content localization activities in close partnership with internal functions • Create and execute the growth strategy including site launch, brand building and marketing activities • Ensure excellent customer experience including product selection, fulfillment, shipping & CS
• Managed the P&L with responsibilities in marketing & business development with a dedicated team in Europe (8 people) • Built out the business network, including partners, vendors & agencies and corporate channel teams • Set up brand building strategies and business development opportunities • Built an understanding of market and key customer segments, and acquired/developed Merchandising products, onsite features and communication ideas that targeted their needs • Developed localized communications for key website & marketing assets
• Drove sales & growth in France - P&L responsibility of business in France - reporting to Senior Director in CH • Managed & improved existing media partnerships through promotional actions or re-negotiated the financial agreements and negotiated new strategic partnership deals • Coordinated the overall execution of online acquisition and brand awareness activities (affiliation, emailing, display, SEM) and CRM campaigns • Monitored database and performance statistical reports to understand the target audience in the French market and gauge the product’s performance against the other countries or previous periods
• Designed the acquisition and retention marketing plan to drive sales based on online and offline marketing strategies (affiliation, emailing, viral, co-registration, SEM & SEO) • Implemented PR and advertising campaigns (print and web) to improve the brand awareness • Improved the existing traffic performance (SEO) • Generated new partnership deals • Prepared a tender for the new website functionalities and design • Produced and followed performance reports (traffic/subscriptions/sales)
• Managed the partnership with MSN to improve subscriptions and revenues • Signed-up new online direct marketing advertising deals, worked with media and PR agencies • Improved SEO & SEM and launched the affiliation program • Coordinated production resources for the implementation of new services or deals • Controlled and improved online performance analysis
• Prospected and sales focus in a geographic location, targeting general practitioners & hospital doctors • Delivered information on drug characteristics (properties, indications) • Organised group events for healthcare professionals (conferences, seminars) • Monitored regional performance, competitors’ activity and products, followed up regulatory and professional information
• Prepared claim files for the French Health Products Safety Agency (AFSSAPS) and to the Economic Committee for Health Products (CEPS) within the Economic and Governmental Affairs department.
• Defined and implemented online content and services for Vivendi / Atmedica / MediMedia digital health business. Ensured that they were at optimum operational levels and fitted the audience’s expectations • Defined and coordinated the off-& on-line promotional campaign and defined media communication plans in France then across the Asian region • Managed relations with external parties such as sponsors, partners and lawyers • Negotiated e-commerce and content partnerships • Analyzed market structure and competitive landscape • Prepared and monitored statistical reports to ensure that operational targets and schedules were met
To Whom It May Concern, It is with great pleasure that I recommend Ms. Sandra Yonter for a position as an international consultant in marketing and strategy. I had the honor of working alongside Sandra for two years at Art.com, as well as for ten years at Redbubble. These years of collaboration have allowed me to witness firsthand her exceptional skills and professional dedication. Sandra stands out for her sharp strategic vision, which enables her to define relevant and long-term directions for any organization. Her mastery of marketing techniques, combined with a deep understanding of the needs of both local and international markets, is a significant asset for achieving ambitious goals. One of Sandra's key strengths is her remarkable adaptability. She excels in navigating constantly evolving environments, anticipating needs with rare foresight. Whether working on projects for startups or well-established companies, Sandra is capable of integrating seamlessly and making an immediate and lasting contribution. Finally, her ability to collaborate with diverse teams while fostering a positive and productive work environment makes her an indispensable asset for any organization, regardless of its size. I am confident that Sandra Yonter will bring invaluable value to your organization through her skills, commitment, and visionary mindset. I wholeheartedly recommend her for this position and remain available for any additional information you may require.