Many years of experience in the Merchandising Management and Product Development. Deep knowledge of the fashion industry current trends, through constant economic analysis. Highly motivated to understand the new technology scenarios in relation to the new aesthetic and visual communication needs. Strong verbal and analytical skills. Punctual to work deadlines, according to careful brief planning. Effectively managing processes and relationships with internal and external collaborators. Ability to successfully adjust to rapid change. Enthusiastic about my work
In charge to define the RTW Emilio Pucci product offer strategy and product assortments Main categories Ready to wear, Beachwear, Knitwear, Jersey, Athleisure Textile and Small Leather Goods Accessories Womenswear, Menswear, Kidswear Duties and responsibilities: • Collection Briefing, sales analysis by region, area, channel, client. • Work closely with Product development fitting • Work on all stages of collection plan, Designers project, Fabrics purchase • Seasonal competitors analysis • Target cost, margin, turnover goal • Pricing and Margin strategy • Fabric bulk pre-order • Retail and Wholesale Master order • Support Retail and Whs department in order to meet needs • Monitor KPIs, sell through rates, gross margin providing strategies for improving sales • Collection Training as a sales tool for sellers and buyers • De Brief, After sales analysis • e-Commerce description styles and follow-up website placing product for sale
Process Seasonal Briefings and range plan structure for Womenswear and Menswear Accessories bags and shoes • Competitor analysis • definition of target price and cost. Lead the Design Team through the decision-making process in product and demand creation. Manage analysis of the current business. Provide clear product development direction to Design Team, create and communicate a vision for the future businesses with corrective actions. Find pro-active solutions to speed up information flows. Management of collection margin target and cost negotiation with suppliers. Define and manage the full collection development process: • Calendar definition • Sketches selection with designers • Fabric purchase • Proto Fitting • Target cost and Pricing strategy • Sample & production check • Collection presentation and brand sales strategy guidelines to Agents Sales Force. • Support during selling campaign with product contents and meetings with clients. • Seasonal training package preparation and enrollment to clients selling staff
In charge of SPECIAL PROJECT Co-brand Collaboration Collection, Womenswear & Accessories Deal with new talent and designer, build a contemporary collection proposal and define the entire collection's project. Define a contemporary new vision of the brand and study an attractive and emotional offer to reach new customers. Guide and monitor all the collection process: talent hunting, color palette definition, sketches selection, economic structure, fitting, costing, pricing, training, shooting and advertising campaign.
In charge of range Collection plan; Womenswear, Accessories Bags and Shoes • Costing and Pricing reporting directly to CEO • Analysis of selling campaign in terms of product contents and money value operations. • Monitor marketing trends and competitiors analysis • Target Fabric cost, monitor budget sample in order to reach target price • Technical Collection presentation, Master order by region • Follow up selling campaign with an active role during best client buying • Traveller world wide for fashion trend research, scouting trip, visit stores