During the 15+ years I spent heading large Business Units for global cosmetic multinationals in many countries, I never (really) worried about how I would close the month, pay the team, ship the goods, get new clients... And then, one day, I became an entrepreneur. I discovered what it meant to run a business with limited resources!
I like the cosmetic industry. Yet, I never dreamed of creating my own brand, developing the best anti-aging cream, the most colourful lipstick or the sexiest fragrance. I think my added value lies somewhere else: I have seen so many things, worked with so many smart and talented people, done so many mistakes and been part of so many successes too, that I feel my contribution is to help others achieve their WHY. Sometimes, I feel like a teacher, a coach, a consultant, may be! Except I cannot see myself merely giving advice. I want to collaborate with business owners, organisations or teams to share my expert advice.
In 2011, I founded THE COLLECTION, a boutique agency providing a wide variety of business consultancy and management services addressing the needs of the cosmetic industry. The idea was to leverage the complementary senior management experiences of 'a Collection' of beauty experts to deliver operational consulting focused on problem-solving. We would not only rapidly assess the situation and make recommendations, but would also provide business owners and teams with hands-on support for the implementation of their vision.
Time has proven us right, and the fact that more and more businesses outsource key functions to experts suggests such solution offers significant advantages. Our experts and I can step into any beauty business to assist on a part-time, temporary, advisory or management consulting basis. We can take over critical roles in a transition period. We can coach less experienced teams and progressively transmit the knowledge accumulated over years of practice. We can also provide long term outsourced management solutions and even run regional operations on behalf of our clients, in particular non-European brands.
Open to relocation
Open to Part-time work
Virtual Advisory Board Member
Virtual Advisory Board (Vab)
Mar 2022 - Present
Advisory Board Member
Alice Délice (Groupe Adeo)
Feb 2020 - Present
ALICE DELICE is a leading French cookware and kitchenware retailer. In 2019, the company decided to challenge its business model and to proactively promote and support the increasingly popular home-ma...
Founder & CEO
the Collection (F)
Jan 2011 - Present
THE COLLECTION is an agency providing operational consulting services. We are a 'Collection' of beauty experts. We don't merely give advice. We also collaborate with business owners to implement our r...
Managing Director & Founder
Aug 2009 - Apr 2011
Fashionation.me was the first online flash sales website in the Middle East, offering bargains on excess inventories of premium fashion brands and accessories. I founded the company, designed the webs...
VP/General Manager Middle East & India
Sep 2002 - Aug 2009
The Estée Lauder Group is a leading US manufacturer and marketer of luxury skin care, make-up and fragrance brands, including Estée Lauder, Clinique, DKNY, MAC, Bobbi Brown, La Mer, Jo Malone... I rep...
Board Advisory Services
MBA, Business Administration
1996 to 1997
Business Administration and Management, General
1985 to 1988