During the 15+ years I spent heading large Business Units for global cosmetic multinationals in many countries, I never (really) worried about how I would close the month, pay the team, ship the goods, get new clients... And then, one day, I became an entrepreneur. I discovered what it meant to run a business with limited resources!

I like the cosmetic industry. Yet, I never dreamed of creating my own brand, developing the best anti-aging cream, the most colourful lipstick or the sexiest fragrance. I think my added value lies somewhere else: I have seen so many things, worked with so many smart and talented people, done so many mistakes and been part of so many successes too, that I feel my contribution is to help others achieve their WHY. Sometimes, I feel like a teacher, a coach, a consultant, may be! Except I cannot see myself merely giving advice. I want to collaborate with business owners, organisations or teams to share my expert advice.

In 2011, I founded THE COLLECTION, a boutique agency providing a wide variety of business consultancy and management services addressing the needs of the cosmetic industry. The idea was to leverage the complementary senior management experiences of 'a Collection' of beauty experts to deliver operational consulting focused on problem-solving. We would not only rapidly assess the situation and make recommendations, but would also provide business owners and teams with hands-on support for the implementation of their vision.

Time has proven us right, and the fact that more and more businesses outsource key functions to experts suggests such solution offers significant advantages. Our experts and I can step into any beauty business to assist on a part-time, temporary, advisory or management consulting basis. We can take over critical roles in a transition period. We can coach less experienced teams and progressively transmit the knowledge accumulated over years of practice. We can also provide long term outsourced management solutions and even run regional operations on behalf of our clients, in particular non-European brands.