Didier Picard



Didier Picard

Business Consultancy & Management Services for Beauty Brands ▫️ Focus on your WHY, I take care of the How !

Current Location

Villars, France

Didier is available for work

During the 15+ years I spent heading large Business Units for global cosmetic multinationals in many countries, I never (really) worried about how I would close the month, pay the team, ship the goods, get new clients... And then, one day, I became an entrepreneur. I discovered what it meant to run a business with limited resources!

I like the cosmetic industry. Yet, I never dreamed of creating my own brand, developing the best anti-aging cream, the most colourful lipstick or the sexiest fragrance. I think my added value lies somewhere else: I have seen so many things, worked with so many smart and talented people, done so many mistakes and been part of so many successes too, that I feel my contribution is to help others achieve their WHY. Sometimes, I feel like a teacher, a coach, a consultant, may be! Except I cannot see myself merely giving advice. I want to collaborate with business owners, organisations or teams to share my expert advice.

In 2011, I founded THE COLLECTION, a boutique agency providing a wide variety of business consultancy and management services addressing the needs of the cosmetic industry. The idea was to leverage the complementary senior management experiences of 'a Collection' of beauty experts to deliver operational consulting focused on problem-solving. We would not only rapidly assess the situation and make recommendations, but would also provide business owners and teams with hands-on support for the implementation of their vision.

Time has proven us right, and the fact that more and more businesses outsource key functions to experts suggests such solution offers significant advantages. Our experts and I can step into any beauty business to assist on a part-time, temporary, advisory or management consulting basis. We can take over critical roles in a transition period. We can coach less experienced teams and progressively transmit the knowledge accumulated over years of practice. We can also provide long term outsourced management solutions and even run regional operations on behalf of our clients, in particular non-European brands.

  • Brands Didier has worked with
    • Virtual Advisory Board (Vab)
    • Alice Délice (Groupe Adeo)
    • the Collection (F)
    • Fashionation.Me
    • Estée Lauder
    • Beaute Prestige International
    • Yves saint Laurent
    • Venilia
    • French Chamber of Commerce In Korea
    • Bmw
  • Didier's past titles
    • Advisory Committee Member
    • Advisory Committee Member
    • Founder
    • Managing Director
    • Group General Manager
    • Regional Director
    • Regional Director
    • Senior Area Sales Manager
    • Export Manager
    • Director
    • International Marketing Assistant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Virtual Advisory Board Member

Virtual Advisory Board (Vab)

Mar 2022 - Present

Advisory Board Member

Alice Délice (Groupe Adeo)

Feb 2020 - Present

ALICE DELICE is a leading French cookware and kitchenware retailer. In 2019, the company decided to challenge its business model and to proactively promote and support the increasingly popular home-ma...

Founder & CEO

the Collection (F)

Jan 2011 - Present

THE COLLECTION is an agency providing operational consulting services. We are a 'Collection' of beauty experts. We don't merely give advice. We also collaborate with business owners to implement our r...

Managing Director & Founder


Aug 2009 - Apr 2011

Fashionation.me was the first online flash sales website in the Middle East, offering bargains on excess inventories of premium fashion brands and accessories. I founded the company, designed the webs...

VP/General Manager Middle East & India

Estée Lauder

Sep 2002 - Aug 2009

The Estée Lauder Group is a leading US manufacturer and marketer of luxury skin care, make-up and fragrance brands, including Estée Lauder, Clinique, DKNY, MAC, Bobbi Brown, La Mer, Jo Malone... I rep...

  • Brand Management


  • International Strategy


  • B2C Sales


  • B2B Commerce


  • Board Advisory Services


  • General Management


  • Team Leadership


  • Business Consulting












MBA, Business Administration

1996 to 1997



Business Administration and Management, General

1985 to 1988

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