Nesrine Hammani

- Led the merchandising transformation strategy for an €9B business, defining target assortment, in-season optimization, and managing end-of-life strategies. - Designed and implemented the Christian Dior Couture Assortment Tool on Anaplan, enhancing decision-making and efficiency for 200+ Merchandisers and Business Planners worldwide. - Spearheaded key initiatives to maximize value: go-to-market optimization, store set-up calculation, allocation rules, omni-stock and stock sizing model. - Managed a complex global transformation process involving merchandising, forecast, sales, and distribution teams across multiple regions. - Applied SaFe Agile project management to streamline merchandising workflows and accelerate execution.

- Orchestrated the digital merchandising strategy, scaling Dior.com’s business from €150M to €400M, aligning e-commerce, content and innovation strategies. - Led and structured a team of 15 talents (e-merchandisers, content managers, webmasters) in central, while coordinating 5 regional e-commerce teams worldwide. - Managed asset creation and deployment, working closely with the Image department to develop visual content for Dior.com and local market activations. - Drove the development of digital product experiences, leading virtual try-on projects, Dior Vibe digital pop-up, and Air Dior campaign. - Led all personalization initiatives using Dynamic Yield, implementing AI-driven recommendations and A/B testing to optimize user experience and conversion along the funnel. - Designed tailor-made dashboards, allowing dynamic tracking of business performance, product sell-through, and omnichannel synergies.

Senior Management Consultant for Balenciaga, Paule Ka, IFM, Moratoire Paris 1/Product & Merchandising Strategy - Led the collection strategy, defining creative directions, trends, themes, and assortment planning to ensure product coherence and commercial success. - Strengthened brand DNA, developing a long-term product vision that optimized market positioning and competitive differentiation. - Drove offer renewal and innovation, strategically balancing product mix, target audience alignment, communication strategies, and pricing structure. - Co-developed brand's equity alongside C-level executives and Artistic Directors, ensuring a distinctive and sustainable market presence. - Maintained overall product and brand image consistency, refining collections based on category weight, quality levels, fits, and price strategy. - Led an ambitious product update initiative, ensuring seamless implementation across design, merchandising, and retail. - Analyzed collection performance and sales data, continuously optimizing the assortment and guiding short- and medium-term strategic actions. - Collaborated with Visual Merchandising teams, enhancing in-store product storytelling and optimizing retail execution. - Defined the sourcing strategy, collaborating with Sourcing & Production teams to ensure cost efficiency and quality control. - Conducted competitive strategic analysis, identifying emerging market trends and opportunities for differentiation. 2/Marketing & Communication - Developed brand’s global marketing strategy, ensuring consistent storytelling across all owned, paid, and earned media channels. - Launched high-impact product marketing initiatives and promotions, leveraging key retail moments to drive engagement and sales. 3/Leadership & Business Management - Maganged cross-functional teams,Product, Style, and Visual Merchandising to drive creative and commercial alignment. - Embedded brand culture and product expertise, ensuring teams internalized and executed the brand vision consistently. - Fostered collaboration across departments, aligning design, marketing, retail, and sales teams to strengthen brand consistency. - Owned budget planning and financial oversight, defining the business plan, P&L, and operational overhead. Optimized revenue and margin performance, defining a pricing and positioning strategy that maximized profitability while maintaining brand prestige.

- Directed all Ready-to-Wear, Leather Goods, Shoes, Bridal collections, and special projects, ensuring each product encapsulated the ELIE SAAB Couture DNA. - Led the business unit across all product categories, overseeing end-to-end strategy from moodboard to market execution, ensuring commercial success while maintaining brand image. - Established and managed the Creative Studio and Product Development teams at the Paris HQ, structuring workflows to enhance creativity, efficiency, and cross-functional collaboration. - Drove product innovation and craftsmanship, working closely with Haute Couture ateliers, suppliers, and design teams. - Developed and executed the global merchandising strategy, aligning creative vision with market needs, optimizing assortment planning, pricing strategies, and retail positioning. - Managed global collection launches, coordinating with marketing, retail, and wholesale teams to maximize visibility and revenue.

1/Brand Repositioning & Business Transformation for Leather Goods - Led the brand repositioning strategy, leveraging insights from focus groups across three pillars: ‘Quick Win’ initiatives to drive immediate impact. - Product transformation across Women’s, Men’s, Gifts, and Travel categories. - Digital & IT transformation, enhancing e-commerce, CRM, and operational efficiencies. 2/ Collection & Product Strategy for Leather Goods - Directed collection strategy and execution, overseeing studio, product development, industrialization, and quality teams. - Revamped product offerings through innovation-led projects, such as ‘Sac à Malice’ and ‘21 Gram’, setting new creative and industrial standards. - Defined a new price and margin strategy, establishing distinct Access, Classic, Image, and Prestige categories to optimize brand positioning. - Implemented rigorous product lifecycle management, ensuring a strong cadence of newness while refining markdown strategies. - Redefined sourcing strategy, optimizing cost structures and quality standards through Europe vs. Asia sourcing shifts. - Aligned marketing & communication strategies with the newly defined segmentation across Women, Men, Gifts, and Travel universes. 2/Retail Merchandising & Customer Experience for Leather Goods - Developed a new retail clustering model, categorizing stores based on sales potential and visual merchandising (VM) capabilities. - Optimized purchasing strategy and model stock levels, tailoring inventory planning to the newly established store clusters. - Evaluated and enhanced the 360-degree in-store experience, launching a mystery shopping initiative to assess service quality and brand consistency.

1/ Collection and Retail Merchandising - Led global merchandising across Women’s, Men’s, and Licensed categories, managing the full product lifecycle from collection planning to market execution for a €350M business. - Developed and implemented collection planning frameworks, overseeing calendars, merchandising grids, material purchasing plans, sample budgeting, and competitive analysis. - Designed and launched new collection management tools, including pricing models, fabric monitoring systems, and merchandising retro-planning, improving efficiency and decision-making. - Collaborated with Creative Studio, Product Development, and Production teams on sketch approvals, fittings, fabric sourcing, pre-costing, and standardization, ensuring design feasibility and profitability. - Implemented PLM software, enhancing end-to-end product tracking and data integration. - Defined pricing structures and margin strategies in close collaboration with finance, optimizing product positioning and profitability. - Managed global buying sessions, overseeing OTB (Open-To-Buy) planning, core offer definition, order validation, and post-buy analysis. - Led demand planning and inventory optimization, including pre-orders, sales forecasting, auto-replenishment, and Open-To-Buy (OTB). - Supervised all sales and training tools, ensuring alignment between merchandising and commercial teams. - Analyzed business performance through sales, margins, stock, product lifecycle, markdown, and carry-over reports, providing actionable insights. - Acted as a product ambassador, engaging directly with the distribution network through retail visits, field training, and wholesale collaboration. 2/Head of CRM & Customer Intelligence - Developed customer analytics dashboards in partnership with IT, enabling data-driven decision-making across the business. - Led the launch of the Global Customer Value project, defining a WW CRM structure and aligning customer engagement strategies worldwide. - Managed direct marketing campaigns and high-impact client events, enhancing customer engagement and retention. - Served as a key member of the PPR/CRM Steering Committee, shaping global customer experience strategies. - Directed the 'CRM on the Floor' project, integrating CRM best practices into frontline retail operations to enhance customer service and personalization. 3/Strategic Planning & Business Analysis - Supervised and consolidated strategic reports, including Budget, RF1, RF2, 3-Year Plan (3YP), and Executive Committee presentations for PPR. - Conducted in-depth business performance reviews, aligning key stakeholders on revenue, profitability, and market trends.