Iram Bhatti

Creating and implementing marketing strategies to elevate the brand, boost customer acquisition, and accomplish overarching business objectives. Directing the marketing team in US, supervising campaigns across diverse channels, handling the marketing budget, and coordinating with other departments to align with ZeroWater's goals. Reporting directly to the Managing Director, crafting brand and marketing proposals for both new and existing clients, with a strong emphasis on brand design and new product development. Strategy Development: Develop and implement comprehensive marketing strategies aligned with the overall business goals and objectives. Brand Marketing: Lead and manage the marketing team, providing guidance, mentorship, and support to ensure effective collaboration and optimal performance. Brand Management: Oversee the development and maintenance of the company's brand identity, ensuring consistency and alignment with the brand strategy. Creating new design, working on brand refresh which consisted of a new logo and website. Campaign Planning and Execution: Plan and execute marketing campaigns across various channels, including digital marketing, social media, email, events, and traditional advertising. Market Research: Conduct market research to identify trends, opportunities, and competitor activities. Use insights to inform marketing strategies and decision making. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact and ROI. Performance Analysis: Monitor and analyse the performance of marketing campaigns, utilising data and analytics to assess effectiveness and make data driven decisions. Digital Marketing: Oversee digital marketing strategies, including SEO, SEM, social media, and content marketing, to enhance the company's online presence and drive customer engagement. Lead Generation: Develop and implement lead generation strategies to support sales efforts and contribute to business growth. Innovation: Stay informed about industry trends, emerging technologies, and innovative marketing practices to continuously improve and adapt marketing strategies.

Enhance existing client brands and development of new brands for clients including brand design, product design and development. Management of all marketing aspects of the brand and managing three teams to ensure we cover everything from creating content on all social media platforms & on all digital ads; including TikTok Ads Manager, creating distinctive weekly newsletters, managing flows on Klaviyo & managing the website on Shopify. Reporting directly to the Managing Director and creating new brands & marketing proposals for new and existing clients. - Managing 3 teams: Social, Digital & CRM teams - Salesforce - Magento, Shopify, wordpress - Weekly social media updates & reports - New & existing clients brand development: logos, design, product development, logistics - Weekly digital ads reports - Creating content for ads & campaigns - PR & Events - Website updates & content creation - Creating & presenting business proposals to potential clients

Management of all marketing aspects of the brand from creating content to reporting weekly on all social media platforms & on all digital ads; including TikTok Ads Manager. Creating distinctive weekly newsletters, managing flows on Klaviyo & managing the website on Shopify. - Weekly social media updates & reports - Weekly tech updates - Weekly digital ads reports - Creating content for ads & campaigns - PR & Events - CRM ( Email Marketing) - Website updates & content creation - Expanding the company creating new proposals to get new distribution set up globally - Meetings with stakeholders

Several responsibilities as I was given various roles within the firm due to my previous experiences and worked with third party companies such as ad agencies, influencer agencies etc. Managing 3 teams with 10-12 members; Digital Marketing team, Social media team & PR and Events team. Bringing the ads in house, using Facebook Ads Manager to control ads on all social media platforms saving the company from using third party agencies & getting approvals for previous rejected ads. - CRM and SEO analytics - Google analytics - Managing 3 marketing teams - PR with bloggers, influencers & brands for various events - Social Media campaigns - Highest budget campaign £100k – still managed to save the company 50% of the budget - Responsible for various events throughout the year i. Swim Fashion Week 2019 ( location – Miami) ii. London Fashion Week 2019 iii. Various shoots in LA - Creating video, carousel & community ads - Content editing for all social media channels i. Scheduling posts on all platforms ii. Facebook lives iii. Instagram ads and competitions - Copywriter for most products on the website & emails during July 2018 - Dec 2018

Duties encompassed marketing various events throughout the year, including 29 digital marketing award ceremonies. Managed strategic planning, marketing, and budgeting for multiple client events.

Responsibilities included assisting in asset managements, trade optimization and operations. Financial Asset Management, trade analyst and financial marketing management