Flexible, highly communicative, result-oriented and responsible manager with versatile experience in digital marketing including many different advertising platforms knowledge, vast teaching experience, and highly-developed management skills. Proven track record of successful project management, planning and running ad campaigns, managing budget, reporting and analysis, teambuilding, and mentoring by having tangible results and owning professional certificates.
- Set up a work breakdown, assigned roles, prepared documentation; - Managed in-house and external timelines, controlled scopes; - Trained the senior executives on PM techniques;
- Inclusively developed digital maturity level of the brand; - Took full responsibility for the digital side and of the brand; - Managed printed media arrangements, took part in press events; - Created yearly media plans, managed 10000£+ monthly; - Controlled representation and image of 15 luxury brands, managed external relationships; - Planned, confirmed, and implemented brand collaboration campaigns; - Managed a full-cycle web shop development project; - Raised the website health score for 30%+ in 6 months by introducing and implementing SEO enhancements (SEMrush); - Increased the website organic traffic for 25%+ in 10 months by systematic social media management and paid campaigns (Meta ads); - Managed custom CMS (Laravel) and CRM (Microsoft Dynamics); - Implemented an analytical setup: GTM, Analytics, Meta Pixel, etc.; - Supervised 2 contractor agencies for technical work and maintenance; - Designed and implemented creatives for campaigns and the website
- Managed 10+ digital advertising projects with average monthly budget of 20000£, developed strategies, client’s point of contact; - Supervised affiliate and PPC specialists; - Average increase in installs and conversions 20-30% on key projects; - Selected new sources of advertising for mobile apps promotion; - Managed mobile trackers and weekly reported to clients; - Incorporated methods of fighting fraud traffic; - Explored ASO practices
- Lead 3 complex big-scale projects (real estate, e-signatures, petrol stations), developed marketing strategies, and managed their budgets – 50000-100000£; - Increased deals at late stage of sales of a residential complex for 40% in 3 months; - Managed a complex CRM implementation project in a real-estate domain; - Made client proposals, prepared and won a tender for a top multinational energy company for a monthly budget of 200000£; - Composed yearly and monthly media plans, tested and offered new sources, negotiated pricing options; - Communicated with the platforms’ representatives, negotiated deals and special opportunities, resolved technical issues; - Controlled performance of 10-15 key metrics on each project, analysed campaigns’ results, organized daily/weekly/monthly/yearly client reporting based on current metrics and indicators; - Managed daily communication with the team (search, social media, programmatic, design, direct, SEO), provided actionable insights, supervised working process; - Organised and lead team creativity meetings, motivated new ideas’ development
- Developed Google Reselling program; - Mentored a junior colleague, composed onboarding program; - Supported 50+ partners with understanding and using GMP ecosystem products: DV360, CM360, SA360, Studio, Data Studio (Looker), Analytics 360, Optimise, Tag Manager; - Conducted 30+ full-stack training programs on DV360 and CM360 for agencies, corporations, clients, etc.; - Composed a learning curriculum of 1-hour lessons for DV360 and CM360, 10 lessons each; - Made FAQ and 20+ manuals on frequent issues and basic settings; - Adapted all official Google GMP presentations for the local audience; - Managed MarTech projects, developed custom bidding schemes, promoted advanced tracking solutions (CM360); - Consulted on media-planning, company policies, setting up and running campaigns, creative ideas; -Organised and lead communication with the Google Headquarters on a bi-weekly basis, followed timelines for partnership opportunities; - Communicated with Google client managers for clients’ technical solutions and opening additional functions; - Ran campaigns for custom projects, helped with reporting and justifying GMP advantages over competition; - Composed performance dashboards for clients; - Projected and maintained corporate accounting dashboards