Flexible, highly communicative, result-oriented and responsible manager with versatile experience in digital marketing including many different advertising platforms knowledge, vast teaching experience, and highly-developed management skills. Proven track record of successful project management, planning and running ad campaigns, managing budget, reporting and analysis, teambuilding, and mentoring by having tangible results and owning professional certificates.
o Set up a work breakdown, prepared the project documentation; o Managed in-house and external communication; o Took responsibility for the digital side of the project
o Inclusively developed the digital maturity level of the brand; o Took full responsibility for the digital side and facilitated the offline (print, events) side of the brand; o Constantly controlled more than 15 brands' digital representation: Patek Philippe, Tudor, Jaeger-LeCoultre, Vhernier, and more; o Successfully managed a web shop implementation project from the design stage to deployment and maintenance; o Raised the website health score for 30%+ by introducing and implementing basic SEO analysis and enhancements (SEMrush); o Increased the website organic traffic for 20%+ by systematic social media management (Meta) and paid ads: promotional and coop campaigns (Gads, Meta, custom sources), newsletters (Mailchimp); o Managed the website's image through CMS (Laravel) and CRM (Microsoft Dynamics), managed the improvements in the systems; o Supervised 2 contractors for technical work and maintenance; o Set up tracking (GTM, Meta Pixel) and actualized analytics.
o Managed 10 digital advertising projects; o Developed promotion strategies; o Set technical tasks, controlled budgets, provided everyday client communication; o Collaboratively worked with technical specialists (affiliate), controlled performance of 5-7 key metrics on each project; o Selected new sources of advertising for mobile apps development, communicated with the representatives; o Managed 2-3 trackers (Appsflyer, Adjust) on each project; o Incorporated methods of fighting fraud traffic; o Provided scheduled reporting based on current performance on a weekly basis.
o Lead 3 complex projects (real estate, e-signatures, petrol stations) and managed their budgets – 7000-45000 euros monthly each; o Successfully managed a CRM system implementation project; o Developed strategies of promotion on each project; o Composed commercial proposals; o Processed and prepared documents for tenders; o Composed monthly media plans, planned and offered new placements, communicated with the platforms' representatives; o Organised daily/weekly/monthly/yearly client reporting based on current metrics and indicators; o Provided daily communication with specialists (search, social media, programmatic), controlled performance of 10-15 key metrics on each project; o Communicated with clients, processed and passed clients' needs and requests for every specialist; o Supervised designing of the creatives; o Ran direct placements campaigns.
o Constantly facilitated 50+ partners on questions regarding products of GMP ecosystem: DV360, CM360, SA360, Studio, Data Studio (Looker Studio), Analytics 360; o Consulted on media-planning, setting up, and running campaigns; o Conducted 10+ full-stack training programs on GMP ecosystem (DV360, CM360), supported a composition of a curriculum; o Mentored a junior colleague; o Composed and translated the presentations of GMP products, wrote 20+ teaching manuals; o Implemented custom MarTech projects, facilitated CM360 usage; o Organised and lead communication with the Google Headquarters on a bi-weekly basis; o Continuously communicated with Google products' managers; o Managed campaigns and trackers, reported, composed dashboards for partners; o Projected and maintained corporate accounting dashboards. Moscow State School №1539 English language teacher November 2018 – September 2020 (2 years) o Verified qualification of National Exams preparation - "Expert"; o Expert of "World Skills" in "Hotel administrating"; o Involved modern methods of teaching: case-study, needs analysis, student centered lessons, edutainment, CLIL, etc.; o Successfully trained 5+ students for FCE.
o Verified qualification of National Exams preparation - "Expert“; o Expert of "World Skills" in "Hotel administrating“; o Involved modern methods of teaching: case-study, needs analysis, student centered lessons, edutainment, CLIL, etc.; o Successfully trained 5+ students for FCE.