Juliette Picat
Rigorous, organized and highly motivated to learn, I would like to build my career in the luxury sector. My previous experiences have allowed me to confirm this decision and have strengthened my determination as well as my skills. Being a perfectionist, my goal is to continue to improve myself by learning from others and my experiences.
Rédaction / diffusion : - Répondre aux demandes des journalistes au quotidien (envois des shoppings & informations produits). - Préparer les présentations à la presse des nouvelles collections ou des salons. - Préparer et communiquer en interne sur les retombées presse mensuelles. - Envoi des dossiers de presse Pige et veille des parutions : - Assurer la pige régulière des parutions dans les magazines. - Assurer la pige de parution des publicités et de la concurrence. - Pige des articles en ligne
- Adaptation of display concepts and daily monitoring of their implementation - Coordination of wholesale events and pop-ups - Window management and decoration of store spaces - Follow-up and production of store opening and shop-in-shop projects - Monitor marketing inventories of watches, retail tools and furniture - Participate in and help organize events - Showroom watch presentation and layout - Budget monitoring, invoice and order management
Implementation, monitoring, and reporting of seasonal and permanent Trade Marketing & Project plans. Definition of the annual Trade Marketing calendar and management of budgets and timings Forecasts and orders of POS according to the needs of the market in connection with the dedicated budgets. Elaboration of communication tools for our clients' points of sales, in line with store concepts, field needs, and corporate guidelines. Follow-up of the results and analysis of the sell-in / sell-out of the different projects and communication campaigns. Presentation of the plans to the sales team during the weekly Kick-Off and call. Field reporting/ competitive intelligence: photos, trade tools, and operations developed. Close relationship with the main suppliers. Presentation to different interlocutors (Marketing, Sales, Service providers, Corporate, Controlling) DIGITAL PROJECTS: Definition of the 2022 digital calendar/advertising screens: management of playlists and translations. Set up, follow up of transfers, and installations of Digital Marketing tools: advertising screens, iPads, and Digital Towers in Wholesale outlets in France. Manage relationships with customers, suppliers, customer service, Salesforce, and headquarters in Italy
- CSM management over 300 potential customers (mail and phone), developed benchmark over 9 competitors for investors meeting, create my database (100 customers), participated in presentation meetings, CPQ management, designed 3 web applications
- Presented and promoted the hotel, created reservations, cashier closure, assisted the concierge - 75% occupancy rate over that period
- Served and interacted with guests, set-up and served for events, bar and gastronomic restaurant - 90% occupancy rate over that period