Distinguished social media marketing expert with a strong sense of customer focus and commercial know-how. With a curious creative mind and an analytical approach, I bring lateral thinking and passionate enthusiasm to every project and team I engage with. Forward-thinking and inquisitive, natural problem-solver. I have a wide breadth of unique experiences in digital marketing and campaign execution, e-mail marketing, content strategies & creation, as well as brand development.
E-Mail Marketing & Content Direction + Influencer Campaigns
- Consulting retailers and brands on how to use the Exponea CDP & Experience Platform to enable business growth - Analyzing their status quo to create individual use cases for optimized customer approach and individual communication - Leading conversations to unravel the client’s needs and pain points and develop solutions accordingly - Managing project scoping and acting as the link to our delivery team to make sure platform integration and use cases are brought to live according to client's expectations
- Showcasing our CMS tool to prospects and introducing them to the backend's functionalities and options - Consulting on how to use our CMS tool in the best way, aligned to the prospect's/client's content strategy and key metrics - helping them to achieve leadership within the eCommerce-sector, providing the best digital experience possible and use internal ressources in the most efficient way - Leading and assisting throughout the onboarding process, referring everything product-related - Sharing the basic settings of our technical integration into the client's existing shop architecture - Gathering feedback and insights from prospects and clients to help develop our solution in the most successful and satisfying way
- Develop new business opportunities and portfolios (DACH, Benelux, Italy, Nordics, mainly fashion- and lifestyle brands/retailers) - Selling or upselling the entire Styla CMS collection of solutions to prospective clients - Self-lead generation through cold calling, fairs, events and international networking to build pipeline - Arranging & attending meetings with prospects, making C-Level presentations including pre-building and demonstrating Styla’s backend - Submit regularly scheduled internal/external client meetings and effectively communicate new features and benefits of Styla’s solutions to clients via phone or in person - Resolve client issues and proactively follow up to ensure they are satisfied, giving profound advises for potential strategies/content consulting - Accurately record details and structured reports on client history and interactions in close.io - Developing strategies for constant network and prospects growth by analysing and optimising the status quo - Supporting with marketing-related actions such as presentations, social media activities and overall creative input for the company's and product's development
- Supporting project management/campaign building for national and international influencer-campaigns - pre-selection of matching influencers for clients - Onboarding new influencers - Client's support on content-strategies, aligned to their target - Accurate reporting of campaign's performances
- Managing the webshop of two fashionbrands (premium shoe label; mid-premium women apparel label) - Creating and building trend pages for each brand, optimising aligned to current trends - Delivering input for new layout-designs - Executing e-mail/newsletter campaigns - Using insights and analysis to investigate any potential issues throughout the end-to-end customer journey - Accurate reporting of all ecommerce operational performances and giving input on how to optimise
mydailycouture is a fashionblog and Instagram-account for modern and driven women, who seek to get inspired by personal style and latest- and vintage- fashion trends. mydailycouture is the digital magazine for authentic reviews about natural cosmetics, simple make-up tutorials, travel-insights and individual outfits. In addition to providing brands the opportunity to promote their pieces and products through my personal influencer profile, I offer independent professional content creation services, for brands to use for their own communication channels. Services include: + creating and editing photo artwork (aligned to brand's styleguide) + copywriting content stories & editorial articles for diverse lifestyle-topics (fashion, travel, beauty, interior, sustainability, DIY etc.) + developing content concepts and strategies for online marketing initiatives, community management & influencer relations + executing developed strategies for community management and influencer relations (maintaining a network of influencer partners and the ability to create/manage content for your brand's Social Media accounts) My BA in Marketing/Communication and work experience over the past 6 years in the e-commerce/fashion industry (Zalando, Heimat ad agency) qualify me to create conversion- and awareness driving digital experiences for your brand. Feel free to check out my website and Instagram account to get a feeling for my aesthtetic and editorial work.