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Grace-Montana Heinze

Social Media and Content Marketing expert with additional expertise in E-Mail campaigning, and E-Commerce optimization. Founder of montanasocials, a social media marketing agency for fashion, beauty & wellness brands: https://www.montana-socials.com/
Portfolio website
About

Distinguished social media marketing expert with a strong sense of customer focus and commercial know-how. With a curious creative mind and an analytical approach, I bring lateral thinking and passionate enthusiasm to every project and team I engage with. Forward-thinking and inquisitive, natural problem-solver. I have a wide breadth of unique experiences in digital marketing and campaign execution, e-mail marketing, content strategies & creation, as well as brand development.

Previous Brands
montanasocials
Tomorrow London
SWEDISH FALL
Paul Valentine
Bloomreach
Styla
Collabary by Zalando
Zalando SE
mydailycouture
Heimat Werbeagentur GmbH
Work Experience
Founder
Apr ‘22 -
montanasocials

Social Media Manager
Oct ‘21 - Apr ‘22
Tomorrow London

Social Media & Content Manager
Jun ‘21 - Sep ‘21
SWEDISH FALL

Senior Brand Campaign Manager (Redundant due to Covid-19)
Sep ‘20 - Feb ‘21
Paul Valentine

E-Mail Marketing & Content Direction + Influencer Campaigns

Solution Consultant (Redundant due to Covid-19)
Feb ‘20 - Aug ‘20
Bloomreach

- Consulting retailers and brands on how to use the Exponea CDP & Experience Platform to enable business growth - Analyzing their status quo to create individual use cases for optimized customer approach and individual communication - Leading conversations to unravel the client’s needs and pain points and develop solutions accordingly - Managing project scoping and acting as the link to our delivery team to make sure platform integration and use cases are brought to live according to client's expectations

Solution Consultant
Oct ‘18 - Jan ‘20
Styla

- Showcasing our CMS tool to prospects and introducing them to the backend's functionalities and options - Consulting on how to use our CMS tool in the best way, aligned to the prospect's/client's content strategy and key metrics - helping them to achieve leadership within the eCommerce-sector, providing the best digital experience possible and use internal ressources in the most efficient way - Leading and assisting throughout the onboarding process, referring everything product-related - Sharing the basic settings of our technical integration into the client's existing shop architecture - Gathering feedback and insights from prospects and clients to help develop our solution in the most successful and satisfying way

Business Development Manager
Oct ‘18 - May ‘19
Styla

- Develop new business opportunities and portfolios (DACH, Benelux, Italy, Nordics, mainly fashion- and lifestyle brands/retailers) 
 - Selling or upselling the entire Styla CMS collection of solutions to prospective clients 
 - Self-lead generation through cold calling, fairs, events and international networking to build pipeline   
 - Arranging & attending meetings with prospects, making C-Level presentations including pre-building and demonstrating Styla’s backend - Submit regularly scheduled internal/external client meetings and effectively communicate new features and benefits of Styla’s solutions to clients via phone or in person - Resolve client issues and proactively follow up to ensure they are satisfied, giving profound advises for potential strategies/content consulting - Accurately record details and structured reports on client history and interactions in close.io - Developing strategies for constant network and prospects growth by analysing and optimising the status quo - Supporting with marketing-related actions such as presentations, social media activities and overall creative input for the company's and product's development

Brand Management / Influencer Marketing
Jul ‘18 - Sep ‘18
Collabary by Zalando

- Supporting project management/campaign building for national and international influencer-campaigns - pre-selection of matching influencers for clients - Onboarding new influencers - Client's support on content-strategies, aligned to their target - Accurate reporting of campaign's performances

Business Development / eCommerce
Aug ‘17 - Jul ‘18
Zalando SE

- Managing the webshop of two fashionbrands (premium shoe label; mid-premium women apparel label) - Creating and building trend pages for each brand, optimising aligned to current trends - Delivering input for new layout-designs - Executing e-mail/newsletter campaigns - Using insights and analysis to investigate any potential issues throughout the end-to-end customer journey - Accurate reporting of all ecommerce operational performances and giving input on how to optimise

Content Creator / Consultant
Mar ‘17 - Feb ‘23
mydailycouture

mydailycouture is a fashionblog and Instagram-account for modern and driven women, who seek to get inspired by personal style and latest- and vintage- fashion trends. mydailycouture is the digital magazine for authentic reviews about natural cosmetics, simple make-up tutorials, travel-insights and individual outfits. In addition to providing brands the opportunity to promote their pieces and products through my personal influencer profile, I offer independent professional content creation services, for brands to use for their own communication channels. Services include: + creating and editing photo artwork (aligned to brand's styleguide) + copywriting content stories & editorial articles for diverse lifestyle-topics (fashion, travel, beauty, interior, sustainability, DIY etc.) + developing content concepts and strategies for online marketing initiatives, community management & influencer relations + executing developed strategies for community management and influencer relations (maintaining a network of influencer partners and the ability to create/manage content for your brand's Social Media accounts) My BA in Marketing/Communication and work experience over the past 6 years in the e-commerce/fashion industry (Zalando, Heimat ad agency) qualify me to create conversion- and awareness driving digital experiences for your brand. Feel free to check out my website and Instagram account to get a feeling for my aesthtetic and editorial work.

Working Student Account Management
Oct ‘15 - Sep ‘17
Heimat Werbeagentur GmbH

Languages
German - Native
English - Fluent
Spanish - Basic
Education & Training
HWTK University
‘15 - ‘21
Bachelor of Arts
Marketing, PR & Communications Management
London, UK