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Paul Huyghues Despointes

International Commercial Director | +15 years in Retail and Wholesale Distribution | Beauty, Fashion & Luxe | WW vision
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About

International Commercial & Business Unit Director with 15+ years of experience in…

Previous Brands
BOGART
BYREDO
The Kooples
Chloe (Richemont Group)
Cartier (Richemont Group)
Royal Bank of Scotland
Mazars
Work Experience
International Director
Sep ‘22 - Dec ‘26
BOGART

Direct report to the CEO, member of the Exectutive Commitee - Portolio development of 10 brands all over the world (perfumes and cosmetics) - Definition and implementation of the exportation strategy (accross 90 countries) - 5 Direct reports (Europe, South America, Middle East…) - Development and the setting up of the 5-year business plan WW

Director Europe
Aug ‘19 - Dec ‘22
BYREDO

Full Management of the P&L Zone Europe - +50%/year - Direct management 5 people DEFINITION AND IMPLEMENTATION OF THE RETAIL AND ERETAIL EXPANSION STRATEGY - Development and the setting up of the 5-year business plan for the whole of Europe - Establishment in new countries and opening of stores via our distributors and in our subsidiaries: Russia, Spain, Italy, Scandinavia, France with a real 360 press plan + Trade -Project management of relocation, openings and closings of points of sale, renegotiation of all locations with department stores in Europe: GL, Le Bon Marché, ECI, Jelmoli, La Rinascente, VUM, TSUM... - Negotiation with lessors, department stores for locations and new projects: decrease rents during the Covid, renegotiation of commission rates, opening of new POS… -Management of regulatory / legal aspects (store contract, distribution, e-retail, etc.) LAUNCH OF A NEW PRODUCT CATEGORY: MAKEUP, PERFUMES AND COSMETICS: - Opening of more than 50 make-up doors throughout Europe and renegotiation of spaces (Retail+Eretail) - Implementation of the 360 ​​trade marketing launch strategy and negotiation of a launch plan with all of our partners (pop up, social media, promotion on our E-retail doors, etc.) IMPLEMENTATION OF AN OMNICHANNEL STRATEGY / Project management - Implementation and development of an omnichannel strategy (project management with IT / E-commerce and CRM team) to personalize and increase customer engagement - Optimization of management of retail activity and store P&L: Improvement of monitoring processes and control, risk assessment, etc. TEAM MANAGEMENT AND ANIMATION OF A NETWORK - Management of direct and cross-functional teams at the international level - Coaching and development of multinational and multi-disciplinary teams - Implementation and optimization of a variable system for sales teams and teams - Recruitment and implementation of recruitment tools in close collaboration with the HR department

International Retail Director
Jun ‘16 - Jul ‘19
The Kooples

Direct management of the following geographies: UK, German, Swiss, Spanish and Benelux (85 POS / 250 people): 50M€ turnover Direct Team Management :6 people Optimization of European Retail Activity : - Analysis, monitoring and improvement of the business in terms of profitability, performance of the network in Europe, in close collaboration with country managers and financial department - Management and optimization of margins during commercial operations in close connection with the buying team Definition and implementation of retail expansion strategy (Openings + Closings) : Negotiation on contract extensions or new projects with Landlords and department stores all over Europe (including France) Definition and validation of all budgets and marketing campaigns, sales and promotional activities Europe in accordance with Marketing and Communication Team.

Country Manager (Swiss, Scandinavian, Spain and Dutch market )
Aug ‘13 - May ‘16
The Kooples

Responsible for the management and the development of the 35 The Kooples fully owned retail stores/shop in shop in Swiss, Dutch, Scandinavian and Spanish Market with a full management of P&L People management and development (70 people including 4 area managers,+2 at headquarter): - Recruiting, training, developing and motivating the Retail Staff (annual appraisal dialogues). - Personnel development of Retail Staff closely with HR department. Retail expansion: - Definition and implementation of retail expansion strategy. - Negotiation on contract prolongations or new projects with landlords and shopping malls. - Location management (new openings and relocation projects)/Follow up of refurbishment closely with architect team. Turnover and budget plans: - Sales development, P&L-planning, budget planning, forecasts and cost management. Strategic planning in cooperation with the relevant interfaces: - Establishing measures to achieve turnover targets and increasing productivity. - Ensure a mark down / promotion strategy which is in line with budgets and guidelines that drives sales in an optimal way. - Competitor monitoring and analysis. Merchandise/Stock management: Stock planning and selection in accordance to regional specifics, providing product feedback to the respective divisions…

International Business Controller
Jun ‘10 - Jul ‘13
Chloe (Richemont Group)

- Commercial follow-up process improvement : set-up of a sales figure follow-up for the subsidiaries, through various reporting tools, with a weekly reporting to Head Office Management in Paris - Optimization of the retail department piloting: monitoring of P&L by store, improvement of control/follow-up processes - Profitability analysis of investment projects: supporting presentations to Finance Management, leading to stores opening in the USA, China, Europe - Budget preparation of operational departments: analytical tool implementation, review processes set-up, close and daily collaboration with Heads of departments, key role of control and escalation for accounting department - Consolidation and analysis of worldwide figures for Group purpose - Management of EMEA physical inventories: coordination, validation of loopholes analysis and justification, production of inventories reports

Commercial & Financial Analyst (VIE)
Jan ‘09 - Jun ‘10
Cartier (Richemont Group)

Retail Activity 26 internal boutiques, 11 external boutiques within the USA and Canada - Monthly analysis on sales, discount, gratuities, T&E, Shrinkage for the Regional Managers - Production of monthly books (“Retail Book”) in order to review the retail network performance, to point out challenges and noticeable items and support commercial decisions - Monitoring and analyzing P&L by boutiques such as shrinkage or S&D Costs to benchmark and maximize profit Security Project: Rationalization of Cartier security policy and process: - Oversaw the selection process for a new security agency to meet all the business requirements and to identify saving opportunities - Participation in renegotiating the security contract for the retail Network: final decision with selection committee. Others projects - Production of a monthly book to support commercial decisions and optimize fragrance performance - Stock analysis (second choice stock, stock by lifecycle, Stock PR)

Credit Analyst
Jun ‘08 - Dec ‘08
Royal Bank of Scotland

Financial Auditor
Jan ‘08 - Apr ‘08
Mazars

Languages
English - Fluent
French - Native
Education & Training
IAE Aix en Provence
‘07 - ‘08
Master's degree in International Business
SGH Warsaw School of Economics
‘05 - ‘06
Master's degree
Université Paris-Sorbonne
‘02 - ‘05
Bachelor's degree in Economics
Paris, France