I am a highly motivated and selftaught professional with diverse international experience in product management, team leadership, and retail operations. My expertise spans both physical stores and e-commerce platforms, working with high-end and affordable luxury brands, as well as haute couture. I excel in driving sales, optimizing product strategies, and enhancing customer experiences through effective data analysis, inventory management, and visual merchandising. Passionate about my profession and driven by a continuous desire to learn, I thrive in dynamic environments, seamlessly combining strategic leadership with a keen eye for detail to achieve business goals and elevate brand presence.
Pedro del Hierro & Cortefiel international franchises and ecommerce. • Conduct in-depth Market & Competitor Analysis to strategically inform product pricing and positioning across diverse regions. • Formulate impactful B2C & B2B Pricing Strategies driven by market insights, consumer demand, and regional dynamics. • Leverage sales data for effective Collection Buying and Sales Forecasting, ensuring budget management and trend tracking to maximize sales performance. • Strategically plan and execute Campaigns & Promotions, utilizing performance analysis to enhance results and meet sales objectives. • Lead Data Analysis to monitor Sales Performance, manage retail calendars, and refine strategies for successful product launches. • Foster strong Partner Relationships, expertly negotiate terms, and identify collaborative opportunities to achieve financial targets. • Conduct thorough Collection & Product Offer Analysis, delivering insights to design and buying teams to drive sustainable growth.
• Team Leadership & Training: Led and mentored a team, providing training and support to ensure performance goals were met. • Sales Achievement: Managed and drove sales targets through strategic planning and teamwork. • Product Knowledge: Maintained expert-level product knowledge to support customers and team members. • Visual Merchandising: Designed and implemented store displays, ensuring alignment with brand standards and optimizing customer engagement.