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Antonio Rubio Ortega

International Product Manager - Fashion Management
About

I am a highly motivated and selftaught professional with diverse international experience in product management, team leadership, and retail operations. My expertise spans both physical stores and e-commerce platforms, working with high-end and affordable luxury brands, as well as haute couture. I excel in driving sales, optimizing product strategies, and enhancing customer experiences through effective data analysis, inventory management, and visual merchandising. Passionate about my profession and driven by a continuous desire to learn, I thrive in dynamic environments, seamlessly combining strategic leadership with a keen eye for detail to achieve business goals and elevate brand presence.

Previous Brands
COLD CULTURE
TENDAM
UNIQLO
LEANDRO CANO
Embassy of Spain in South Africa
Work Experience
Product Manager
Feb ‘25 -
COLD CULTURE

International Product Manager
Oct ‘22 - Mar ‘25
TENDAM

Key Responsibilities: Market & Competitor Analysis: Analyze market trends and competitors to inform product pricing and positioning across regions. B2C & B2B Pricing Strategy: Develop pricing strategies based on market data, consumer demand, and regional dynamics. Collection Buying & Sales Forecasting: Utilize sales data to guide collection buying for specific markets, managing budgets and tracking trends to maximize sales. Campaign & Promotion Planning: Plan and execute marketing campaigns, analyzing performance to optimize results and align with sales targets. Data Analysis & Retail Calendar Management: Lead data analysis to monitor sales performance, manage retail calendars, and adjust strategies for product launches. Marketing Strategies: Create B2B & B2C marketing content, including web content, brochures, and promotional emails, tailored to market trends. Partner Relationship Management: Build strong relationships with partners, negotiate terms, and identify opportunities to meet financial goals. Collection & Product Offer Analysis: Analyze product collections against trends and competitors, providing feedback to design and buying teams to drive growth.

Advanced Partner & Visual Merchandiser
Mar ‘22 - Nov ‘22
UNIQLO

Key Responsibilities: Team Leadership & Training: Led and mentored a team, providing training to new starters and ongoing support to ensure they met performance goals. Sales Achievement: Managed sales targets for my subdivision, driving results through strategic planning and teamwork. Sales & Stock Analysis: Analyzed sales data to identify trends, optimize stock levels, and adjust strategies to maximize revenue. Product Knowledge: Maintained in-depth knowledge of products to provide accurate information to customers and team members. Customer Service Excellence: Acted as a point of contact for resolving customer concerns, ensuring a positive shopping experience. Visual Merchandising: Designed and maintained product displays, ensuring the store layout was visually appealing and aligned with brand standards. Operational Support: Ensured smooth daily operations, including stock management, floor replenishment, and maintaining a clean, organized store environment.

Fashion Management Internship
Sep ‘21 - Dec ‘21
LEANDRO CANO

My role was centered around providing support in various aspects of the design and management process, ensuring smooth operations in a fast-paced, creative environment. Key Responsibilities: Client Relations: Helped with managing client communications, ensuring a personalized and seamless experience for couture clients. Administrative & Operational Support: Provided administrative assistance, including organizing schedules, managing documentation, and coordinating production timelines. Event Coordination: Assisted in organizing fashion events, runway shows, and private presentations, ensuring all logistical details were taken care of to create a flawless experience for both the designer and the clients. Stock & Inventory Management: Supported in tracking and managing inventory, ensuring that materials and finished garments were properly cataloged and stored. This internship allowed me to experience the intricacies of working in high fashion, where attention to detail, creativity, and organization are paramount. It also gave me a deeper understanding of the behind-the-scenes management that goes into creating haute couture collections.

Retail Sales Assistant
Jun ‘21 - Mar ‘22
UNIQLO

Intership
Feb ‘20 - May ‘20
Embassy of Spain in South Africa

Support to the Cultural Sector and the Organization of Events of the Embassy, Journalistic Field and Social Networks

Associate Partner
Apr ‘19 - Aug ‘19
UNIQLO

Key Responsibilities: Customer Service Excellence: Delivered outstanding customer service, ensuring that every customer felt valued and received personalized assistance based on their preferences. Product Knowledge: Maintained a deep understanding of Uniqlo’s full product range, including fabric technologies, designs, and key features, to provide informed recommendations and answer customer inquiries. Brand Standards: Consistently adhered to Uniqlo’s store standards, ensuring a neat, organized, and visually appealing shopping environment that aligned with the brand’s identity. Sales Support: Assisted with sales operations, including managing stock, arranging displays, and ensuring efficient product replenishment to meet customer demand. Team Collaboration: Worked closely with colleagues to achieve sales targets, share product knowledge, and maintain a positive and energetic team environment.

Languages
Arabic - Basic
English - Fluent
French - Fluent
Spanish - Native
Education & Training
Rome Business School
‘20 - ‘21
Fashion Management
Paris-Sud University (Paris XI)
‘18 - ‘19
Erasmus in a Law Degree
Universidad Rey Juan Carlos
‘16 - ‘20
International Relations
Madrid, Spain