Collaborated with design team to develop ideas for new womenswear pret designs based on research data, testing and deciding on fabrics, colors, patterns and textures for each design, oversaw the sampling of designs, explored embroidery surfaces, patterns and drapes for new collections.
Responsible for studying design briefs and determining requirements, amending designs after feedback and ensuring final graphics and layouts are visually appealing and on-brand. Generated clear concepts and designs of creative assets such as social media creatives, infographics, motion graphics etc.
Did R&D for seasonal color, mood, silhouette and trend boards, travelled to local factory for getting detailing mocks made, designed graphics and prints for print development and embroidery, made tech packs for factory handover.
Created and introduced new surface development techniques and concepts. Extensively researched for creative ideas and provided design input into relevant collections. Oversaw the sampling of womenswear designs. Designed and oversaw seasonal conceptualization and creation of jewellery and scarves.