Ishi Kaushik

360 Marketing at Parfums Christian Dior

As a highly motivated and ambitious individual with a passion for luxury, fashion, and beauty industries, I specialize in digital marketing. Driven by my curiosity and eagerness to learn more, I am always seeking new opportunities to elevate my skills and expertise. With a proven track record of delivering exceptional results and driving growth, I'm always eager to learn & figure out new ways to push the boundaries of what's possible.

Previous Brands
Parfums Christian Dior
The Estée Lauder Companies Inc.
Work Experience
360 Digital Activations
Sep ‘22 -
Parfums Christian Dior

-Drove new team initiative, creating 360 marketing strategies for major launches, leading to improved processes & cross-functional collaboration -Developed & executed launch activation strategies across- social media, innovation, paid, e-business, influencer marketing, PR, CRM & events - Constructed performance dashboards & reports, delivering actionable insights for C-level - Led content optimisation strategy by cross-functional collaboration - Collaborated with key markets to adapt launch strategy to local needs and maximize visibility increase in sell-out

Assistant International Owned Media Project Manager
Jan ‘22 - Aug ‘22
Parfums Christian Dior

-Orchestrated end-to-end Instagram strategy for new launches - Created social commerce and chatbot on Instagram, boosting engagement and driving sales - Redesigned global newsletter strategy for more targeted and engaging content - Managed and led email marketing activations on dior.com- created content & strategy guidelines, A/B testing for local needs, analyzed performance & delivered insights, leading to +86% increase in clicks

Digital Marketing Assistant
Jul ‘21 - Nov ‘21

- Developed quarterly brand reviews for C-level executives - Analyzed social media and website performance for all 10 Maisons to optimize eyewear category - Built KPI tracking dashboard for quantitative and qualitative analysis of digital activations on social media & CRM

Digital Marketing & CRM
Jan ‘20 - Jul ‘20

- Conducted social media analysis for various platforms (Meta, YouTube, Weibo, WeChat, Line, etc.); - Developed Instagram strategy for Serapian, resulting in a 70% increase in followers in 6 months; - Devised VIP event strategy for Cartier; Optimized engagement on RED for Vacheron Constantin ; Performed social listening study for Jaeger LeCoultre. - Performed Google My Business audit for 14 Maisons, collaborating with Google & SEO agency to achieve 80% completion.

Digital Marketing (Paid & Owned media)
Jul ‘19 - Sep ‘19
The Estée Lauder Companies Inc.

- Improved and analyzed key KPIs dashboard for EMEA-owned media (Meta and YouTube), and optimized brand content for post-campaign analysis - Launched local Instagram accounts for Africa and increased followers by 50% in 3 months - Planned and orchestrated the FY20 Love Me and Holiday Campaigns, managed campaign budgets and media briefs for MAC's biggest campaigns, as part of paid media team

English - Native
French - Basic
Hindi - Native
Education & Training
ESSEC Business School
‘18 - ‘21
Masters in Management- Grande Ecole
Delhi University
‘14 - ‘17
BA (hons)
Paris, France