I collaborate with businesses in their path to become the most inspiring brands of our time. Purpose-led brands, aiming to play a positive cultural role in the world and wanting to unlock the next wave of growth by unifying creativity, experiences and data. I contribute industry-leading expertise across strategy, marketing and creative - to produce work that is pioneering, beautiful and commercially successful. While working in agencies, I was awarded multiple times including a place in the top 10 digital ads of the Decade. In the 8 years at Burberry I built and led a world class in-house global team of 40+ creatives that became a reference in the industry, working in creative for all areas of Marketing Communication and Digital Commerce, from concept to execution. I currently work as an independent Brand, Creative and Marketing consultant for progressive fashion, luxury and lifestyle brands. Always promoting a culture of collaboration, creativity and diversity. I speak fluent English, Spanish, Italian, Catalan and basic French.
Looking after the Brand, Marketing and Creative teams at Clinuvel. Bringing visibility to the company and the communities we serve and helping write the next chapter: CLINUVEL Photocosmetics, a luxury skincare brand powered by the knowledge and technology of the biopharmaceutical business shaping the future of Photomedicine. (Brand, Events, Media, Social, PR, Digital, Creative and Design) All in-house team.
Trends & Culture is a studio for Strategy, Technology and Creativity for Off-White, Givenchy, Stella McCartney, Montblanc, Belmond Hotels, British Fashion Council, Bottega Veneta and others.
Strategic consulting and board level collaboration on Brand, Creative and Marketing strategy. Specializing in Fashion, Luxury and Lifestyle business. Collaborations: Brand & Creative Partner at GROUP OF HUMANS® · Self-employed 20/22
A global role reporting to the CMO. Responsible for the Global Creative Media team (7 direct reports, a team of 40+ and various partner agencies) working on the areas of: - Advertising and Media: The design of all our media including Social Media, Digital Advertising, Content partnerships, email and outdoor. Including all adaptations. - The design of our Digital Products: (UI/UX) for our customer facing retail platforms, including Burberry.com, Burberry.cn and App with all its launches, collections and shows and the Retail tools for Sales associates, including VIP private tools. Ensuring our employees are as inspired as our customers, and tapping into the increasing trend of conversational commerce. - Digital in Physical retail: Creative technology team to bring retail to life in ever more inspiring, innovative and culturally relevant ways online and in store.
Advertising, Content Strategy and Art Direction for the Louis Vuitton account
The role had a strong emphasis on winning new digital business. Working with strategists on Brand Purpose, Brand strategy and Creative Ideas to transform global brands in the digital space.
• Conceptualized and designed advertising campaigns for top brands like MERCEDES, PIMMS, Oxfam, and O2. • Led award-winning projects recognized by Cannes and One Shows, with A to S microsite for Mercedes making the Top 10 Digital Ads of the DECADE by Campaign Magazine.
• Developed design skills as a Trainee Designer at Dare London through hands-on experience and mentorship. • Contributed to award-winning campaigns as a Junior Designer, gaining valuable industry insights. • Collaborated with creative teams to bring innovative ideas to life, enhancing brand visibility and engagement.