15+ years of experience in Luxury & Fashion with leading luxury groups. Proven in strategic growth for small & medium-scale companies, blending creative processes with business strategy. Extensive network in luxury & cultural fields.
Project Management: key clients: Van Cleef & Arpels, Prada Beauty, Musée d’Orsay, Intramuros, Chaillot / handling tenders, creative briefs, pitch deck & unique selling proposals (USP) / taking part in conceptual & iconographic topics Business Development: KPI, budget, ROI, negotiations / client prospection in fashion, luxury, culture, architecture (cross-functional management of 6 members)
Retail Merchandising: buying strategy, all categories Women & Men Collection Merchandising: SS21 cluster-based assortment reshuffle / framing of key pillars for Jewelry & Leather Goods Stock Management: end-of-life project oversight (mark-down, F&F, outlets)(all categories) (cross-functional management of 3 members)
Chief of Staff to International Director: budgets, distribution & strategy Omni-channel: development & roll-out of a seamless customer journey Business Plan: orchestration of the 3-Year Plan in collaboration with regional CEOs & central departments Cluster Strategy: pop-up roll-out / assortment sizing (allocation target vs display capacity, VM, geo-merchandising)
Commercial & Buying Strategy: framing of brand portfolio, purchase volumes (OTB) & methodology (assortment & sizing for top brands) to optimize sales Performance-Focused Culture: enhanced analysis processes / ROI on cross-functional projects (exhibitions, catalogues, pop-ups) / agile sales management routines with buyers & sales floor (management of 4 members)
Sales Analysis: monitoring & challenging WW Retail OTB & Wholesale budgets / post-showroom sales reports / creation of a Wholesale sell-out report by key accounts Product Strategy: significant input on collection merchandising driven by market feedback and marketing intelligence
Business Intelligence: supported the 3-year Strategic Plan, WW budgets (all networks) & profit rate studies Collection Performance: post-showroom sell-in reporting to top management / seasonal Retail meetings with the Markets / monthly Wholesale ST / monthly reporting at Group level Sales Merchandising: strong Leather Goods focus on rolling forecasts, auto-replenishment & stock optimization
Merchandising Strategy: key axis: precious segment, masculine offer & fine watchmaking / 3-year Wholesale & Retail plan / events & trainings / market & competitors’ trends monitoring Management of product life cycle: sales analysis, forecasts, launches, assortments, core offer, phase-out / budgets (all networks) / exceptional Wholesale destocking plan / novelty sales during the Geneva SIHH (annual sales salon)