Francois Legroux
15+ years of experience in Luxury & Fashion with leading luxury groups. Proven in strategic growth for small & medium-scale companies, blending creative processes with business strategy. Extensive network in luxury & cultural fields.
ZOO, DESIGNERS GRAPHIQUES (cross-functional management of 6 collaborators) • Project Management: key clients: Van Cleef & Arpels, Prada Beauty, Musée d’Orsay, Intramuros, Chaillot / handling tenders, creative briefs, pitch deck & unique selling proposals (USP) / taking part in conceptual & iconographic topics • Business Development: KPI, budget, ROI, negotiations / client prospection in fashion, luxury, culture, architecture
GIVENCHY • Development of the new structure for the Global Wholesale FW25 Sales Report (1st collection supervised by Sarah Burton), integrating dynamic sales analysis with commercial and product insights for the executive team BALENCIAGA / ALAÏA / AMI • B2B Sales Management : OTB, sales, product mix & merchandising guidelines for WW Wholesale larger accounts (Department stores, franchises) (all categories & genders) DIOR MEN • E-Commerce Merchandising & Planning: sales forecasting, OTB & showroom buying strategy for S23 • E-Merchandising: performance analysis, stock optimization & site strategy alignment ISABEL MARANT (cross-functional management of 3 members) • Retail Merchandising: buying strategy, all categories Women & Men • Collection Merchandising: SS21 cluster-based assortment reshuffle / framing of key pillars for Jewelry & LG • Stock Management: end-of-life project oversight (mark-down, F&F, outlets) (all categories) CHLOÉ Chief of Staff to International Director (budgets, distribution & strategy) • Business Plan: orchestration of the 3-Year Plan in collaboration with regional CEOs & central departments • Cluster Strategy: pop-up roll-out / assortment sizing (allocation target vs display capacity, VM, geo-merchandising) • Omni-channel: development & roll-out of a seamless customer journey
(management of 4 collaborators) • Commercial & Buying Strategy: framing of brand portfolio, purchase volumes (OTB) & methodology (assortment & sizing for top brands) to optimize sales • Performance Management: enhanced analysis processes / ROI on cross-functional projects (exhibitions, catalogues, pop-ups) / agile sales management routines with buyers & sales floor
• Sales Analysis: monitoring & challenging WW Retail OTB & Wholesale budgets / post-showroom sales reports / creation of a Wholesale sell-out report by key accounts • Product Strategy: significant input on collection merchandising driven by market feedback and marketing intelligence
• Business Intelligence: supported the 3-year Strategic Plan, WW budgets (all networks) & profit rate studies • Collection Performance: post-showroom sell-in reporting to top management / seasonal Retail meetings with the Markets / monthly Wholesale ST / monthly reporting at Group level • Sales Merchandising: strong Leather Goods focus on rolling forecasts, auto-replenishment & stock optimization
• Merchandising Strategy: key axis: precious segment, masculine offer & fine watchmaking / 3-year Wholesale & Retail plan / events & trainings / market & competitors’ trends monitoring • Management of product life cycle: sales analysis, forecasts, launches, assortments, core offer, phase-out / budgets (all networks) / exceptional Wholesale destocking plan / novelty sales during the Geneva SIHH (annual sales salon)