Alexandre Falk

Global Marketing Manager - French Spirits at Maison Ferrand

Marketing and Sales / Brand Management / Global & Local Strategies / Marketing Plans / A&P Budget Management

Previous Brands
Maison Ferrand
La Maison du Whisky - LMDW
La Maison du Whisky - LMDW
Gant AB
Corona Club
Work Experience
Global Marketing Manager - French Spirits
Oct ‘21 - Now
Maison Ferrand

Brands Portfolio: Citadelle Gin, Ferrand Cognac, Ferrand Dry Curaçao, Claude Chatelier Cognac, Mathilde Liqueurs, Froggy B Vodka > Management > Gather and analyze market intelligence for the Gin & Cognac global markets > Identify brand growth drivers > Build the Brand Guidelines and Strategies for the brands > Explore business solutions & brand experience relevant to the markets > Monitor the French Spirits category corporate budgets > Develop activation programs (contests, seminars, drink strategies, promotions...) > Spearhead the product launches & packaging development > Develop & Employ the communication tools > Drive the POS development through the different markets > Direct the PR agencies > Engage the markets in the global strategy and implementing brand global initiatives Voir moins

Group Marketing Manager - Spirits
Jul ‘20 - Oct ‘21
La Maison du Whisky - LMDW

> Manage a team of Brand Managers > Elaborate the Brands Strategies (Marketing, Promotion, Communication, Commercial) in the dedicated areas (France and/or Export) > Marketing Plans > Manage the A&P Budget > Manage the Group Brands per Categories (Gin, Cognac, Vodka, Vermouths, Aperitivo, Digestivo, Armagnac, Calvados, Grappa, Liquors, Sake..)

Brand Manager - French & Italian Spirits
May ‘19 - Jun ‘20
La Maison du Whisky - LMDW

> Manage the relationship with the Suppliers (French & Italian portfolio Brands) > Elaborate the Brands Strategies (Marketing, Promotion, Communication, Commercial) in the dedicated areas (France and/or Export) > Marketing Plans > Manage the A&P Budget and the Brands performances, find ways to increase the growth (in value & in volume) > Organize Events to promote the Brands (Fairs, On Trade events...)

Area Manager - On Trade Day
Jun ‘17 - May ‘19

> Development of the Modern and Chic Aperitif's ROS > Management of 3 Martini Flagships > Activation of the brands' visibility on the sector > Development of the area (Paris Extra Center : 1st, 2d, 3d and 4th borough) & development of the products' portfolio with every client (focus on the modern aperitif brands) > Organisation of customer events to increase the brands' image and notoriety (focus on Martini and St Germain brands) > On trade event realization Voir moins

Global Product Manager Assistant - Biotherm Homme
Jul ‘16 - Dec ‘16

> Activation of the Multi Franchises Animation : Groom Yourself to the Next Level > Creation of a dedicated digital plateform for the Animation > 360° Vision of the project > Leading the communication behind all the touchpoints on the project (retail, communication, education, developpment …) > Proposition of new products to enhance the Aquapower Sensitive Range > Leading the T-Pur Franchise with the search of a new Story Telling > Search for new digital and viral Story Telling for all the Franchises > Market and Competitors Studies Voir moins

Brand Ambassador - Veuve Clicquot Rich
Mar ‘15 - Aug ‘15

For the Belux Market > New product’s launch «Veuve Clicquot Rich » on the Belux market > Partners’ selection : Hotels, bars and restaurants > Product launch’s organisation : Presentation for the co-workers and PR launch > Events’ organisation in order to present the product to the consumer > Participation to the commercial negotiations > Formation to the product’s dexterousness of the partners > Communication tools’ set on the market > Sales’ study & recommendations to enhance the Rich experience Voir moins

Product Manager Assistant - Watchmaking and Jewellery / Animation of the Wholesale Network
Sep ‘14 - Feb ‘15

> Organisation of promotion events and fairs (SIHH...) > Organisation of more than 50 events to favor the sell-out > Participation to the launch of new products > Merchandising, Wholesale network's decoration > Market study of : - the French Watch-making market - the French Writing Instrument market - the French Leather Goods market > Creation of operational tools (Newsletter...)

Brand Manager Assistant – Luxury Brands' Portfolio
Jan ‘14 - Jun ‘14

Brands' Portfolio : Bvlgari, Dolce & Gabbana, Emporio Armani, Giorgio Armani, Persol, Prada, Miu Miu, Tiffany > Show-cases plans’ set > Publicity material’s management (permanent and seasonal) > Monitoring of the communication material (for the sales’ force and the clients) > Communication tools’ development > Set of the project «Luxurious Furniture »

Feb ‘12 - Jul ‘12
Gant AB

> Welcome the clients > Advise the clients in order to gratify their needs > Cash the sales

Co - Creator / Student Project
Jan ‘10 - Aug ‘10
Corona Club

> Organisation of high end events > Negociation with 4 or 5 stars hotels to find appropriate dates and satisfy their requirements > Wine and cigars tasting

French - Native
English - Fluent
German - Work Proficiency
Location Preference
To be discussed
Work Pattern
Employment Preference
Permanent Positions
Education & Training
SKEMA Business School
‘12 - ‘16
Double Master's degree - Programme Grande Ecole / Msc Luxury & Fashion Management
Université de Strasbourg
‘08 - ‘12
H.N.D Commercialisation Techniques / DUT Techniques de Commercialisation
Lycée Louis Pasteur Strasbourg
‘06 - ‘08
Baccalaureate Social and Economics
Paris, France