Alexandre Falk
-
Marketing and Sales / Brand Management / Global & Local Strategies / Marketing Plans / A&P Budget Management
- Brands Alexandre has worked with
- Maison Ferrand
- La Maison du Whisky - LMDW
- BACARDI
- L'Oréal
- LVMH
- Montblanc
- Luxottica
- Gant AB
- Corona Club
- Alexandre's past titles
- Global Marketing Manager
- Group Marketing Manager
- Brand Manager
- Area Manager
- Global Product Manager Assistant - Biotherm Homme
- Brand Ambassador - Veuve Clicquot Rich
- Product Manager Assistant - Watchmaking and Jewellery / Animation of the Wholesale Network
- Senior Assistant Brand Manager
- Sales Manager
- Co - Creator / Student Project
To be discussed
Open to Full-time work
- Permanent Positions
Global Marketing Manager - French Spirits
Maison Ferrand
Oct 2021 - Present
Brands Portfolio:
Citadelle Gin, Ferrand Cognac, Ferrand Dry Curaçao, Claude Chatelier Cognac, Mathilde Liqueurs, Froggy B Vodka
> Management
> Gather and analyze market intelligence for the Gin &...
Group Marketing Manager - Spirits
La Maison du Whisky - LMDW
Jul 2020 - Oct 2021
> Manage a team of Brand Managers
> Elaborate the Brands Strategies (Marketing, Promotion, Communication, Commercial) in the dedicated areas (France and/or Export)
> Marketing Plans
> Manage the A&P ...
Brand Manager - French & Italian Spirits
La Maison du Whisky - LMDW
May 2019 - Jun 2020
> Manage the relationship with the Suppliers (French & Italian portfolio Brands)
> Elaborate the Brands Strategies (Marketing, Promotion, Communication, Commercial) in the dedicated areas (France and...
Area Manager - On Trade Day
BACARDI
Jun 2017 - May 2019
> Development of the Modern and Chic Aperitif's ROS
> Management of 3 Martini Flagships
> Activation of the brands' visibility on the sector
> Development of the area (Paris Extra Center : 1st, 2d,...
Global Product Manager Assistant - Biotherm Homme
L'Oréal
Jul 2016 - Dec 2016
> Activation of the Multi Franchises Animation : Groom Yourself to the Next Level
> Creation of a dedicated digital plateform for the Animation
> 360° Vision of the project
> Leading the communicati...
Marketing Plan Creation
(Advanced)
Communication Processes
(Advanced)
Marketing Budget Management
(Advanced)
Communication Protocols
(Advanced)
Marketing Communications
(Advanced)
Marketing Budget
(Advanced)
Sales Leadership
(Advanced)
Manager of Managers
(Advanced)
French
Native
English
Fluent
German
Work Proficiency
SKEMA Business School
Double Master's degree - Programme Grande Ecole / Msc Luxury & Fashion Management
2012 to 2016
Université de Strasbourg
H.N.D Commercialisation Techniques / DUT Techniques de Commercialisation
2008 to 2012
Lycée Louis Pasteur Strasbourg
Baccalaureate Social and Economics
2006 to 2008
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