A multilingual, strategic-thinking creative leader with a track record of driving brand success across global markets. I help brands craft distinctive identities and digital experiences that connect with audiences and drive real results. With expertise across consumer, B2B, luxury, commercial, technology, finance, and aviation sectors, I turn vision into tangible success. I’ve worked with agencies and in-house teams for brands like NetJets, Liz Earle Beauty, and the Financial Times’ content agency, delivering high-impact design solutions and measurable ROI. 🔹 Brand Identity & Strategy – Building memorable, market-leading brands 🔹 Digital Experience & Design – Creating seamless, engaging user experiences 🔹 Creative Direction & Leadership – Bringing strategic vision to life I believe strong brands are built with a mix of strategy, creativity, and emotional intelligence. My approach combines fierce problem-solving skills with a deep understanding of consumer motivations. Let’s connect → I’m available for freelance projects, consulting, and collaborations.
Working independently and with agencies on: • Providing high-impact creative solutions for a diverse clients (aviation, hospitality, health & wellness, luxury), including concept generation, brand development, editorial design, UX/UI, promotional TikTok videos, and pitch work. Notable projects include: • Complete brand identity for Global Airlines (from logo, aircraft livery to flight attendant scarves) • Complete brand identity for Replete (start-up health & wellness) • Contributing fashion-themed illustrations to a special AI Revolution dossier for Prestige, a luxury Swiss magazine—resulting in my artwork being selected for the cover. Clients: • Strategia Data Science, British European Aviation, withconfetti.com, Enness Finance, Global Airlines, Hamilton Court FX, InMotion Food, International SOS, Metropolitan Gaming Group, Million Plus, Land Union Hotels, Luisen Residenz Am Zeuthener See, Searcys, The Hollies, Wyck Hill House, J&K Marketing Solutions, Kasbal, Lovat Parks, My Deco, Prestige Luxury Magazine
• As part of the advertising department, my team helped deliver projects worth £20M+ in revenue in 2022 • Led the development of bespoke and global marketing campaigns (on/offline) for clients in B2B, B2C, (Financial Services, Tech, Travel, and Luxury) sectors, each with a budget of £100K+, and multimedia series from brief to execution. This encompassed tailoring content based on the client’s budget and KPIs, running integrated promotional activities across ft.com and social media, UX & UI design for hubs, illustration, photo shoot organisation, animation, data visualisation, and video production. • Collaborated with Sales, AdOps, and Performance Marketing to pitch concepts and campaign ideas to clients and internal departments. • Liaised with third-party vendors, and global partners (designers, videographers, writers, photographers, illustrators, and web engineers). • Large-scale project planning, including estimation of team and time. Clients • Finance / Technology / Biopharma > Amazon Web Services, Baker Hughes, BlackRock, Credit Suisse, Cytiva, Google Cloud, GSK, IDA Ireland, Invest Qatar, Kaspersky, Lombard Odier, Mitsubishi, Morgan Stanley, Nippon Telegraph and Telephone, Smurfit Kappa, UBS • Luxury / Lifestyle > AMEX, Auriens, BMW, Brunello Cucinelli, Laurent-Perrier, Marriott Hotels, Michael Kors, Patek Philippe, Piaget, Richard Mille + Ferrari, Saint Laurent, Singapore Tourism Board, The Macallan, Zenith Watches Key projects • 2020 > FT X Zenith Watches 'Forgotten Treasure' was shortlisted and finalist for the World Media Group Creative Vault 2020 Awards in the 'Lifestyle, Luxury & Fashion' category • 2019 > FT X Auriens 'Later Life Stories', received two nominations at the European Digiday Awards in London for 'Best Use of Native Advertising' and 'Best Branded Content Series' • 2018 > FT X UBS 'Transact' won ‘Best Global Creative Strategy’ and ‘Best in Class’ at the Gramercy Institute Financial Marketing Strategy Awards in NY
Working independently and with agencies on: • idea generation, concept development, and pitch work • UX and UI design for mobile apps and websites • brand development and guidelines • email campaigns, editorial • photography art direction Clients: • Personal > GHD, InsiJets, SecretSales.com, Webbing Solutions • IMLondon.co.uk > Atriis, Birchwood Park Golf & Country Club, Cathay Pacific, COR app, Elegant Resorts, Enness Global Finance Brokers, JLL, Jumeirah, Pumpuli
• Led post-merger rebranding, boosting brand recognition by 25% and significantly enhancing market visibility in both USA/Europe. • Orchestrated a multi-platform brand campaign (digital, print, packaging, advertising, exclusive events) to cultivate loyalty among HNWI/UHNWI clients. This included bespoke experiences at Art Basel, exclusive tennis clinics featuring Novak Djokovic, the Monaco Grand Prix, and PGA Tournaments. • Created comprehensive marketing materials (15+ photoshoots, 360° web galleries) for new jet models, ensuring brand consistency and enabling immediate sales. • Developed and implemented a multilingual advertising campaign across the US, Europe, and China, resulting in a 15% increase in leads. • Built and mentored a team of eight designers/art directors while also liaising with external agencies. • Managed a $3M annual budget, overseeing supplier negotiations.
Working independently and with agencies on: • Idea generation, concept development, email campaigns, branding, wayfinding, editorial, websites, events collateral and pitch work Clients: • Personal > Ralph&Russo, The Body Shop, Luxury Design Tailors, Xerjoff Perfumes • Craft > Galbani, Sellotape • Portland Design Associates > Mubadala REI
• Creative lead in research, vision and design for implementation • Concept visualisation, brand and campaign development, in-store and out-store, photography art direction, visuals for QVC shows, digital and packaging • Worked with award-winning design agency Turner Duckworth, on new make-up range packaging
• Leading design and implementation of print and digital marketing campaigns • Clients: Bacardi, Babilonia, Café de Paris, Chinawhite, FashionTV, Mamilanji, MTV, Paper, Roof Gardens, Twenty4, Whisky Mist
• Cover and page layouts, branding, catalogues, marketing and events collateral • Managing in-house creative staff, working with external agency (No. 11 in New York), attended fashion shoots and supervised the magazine's print production Key achievements: → Muse magazine selected for appearance in London-based Distill magazine, which presents a digested read of the style and fashion press from all over the world → Muse selected for Colophon International magazine symposium, in the Layout Design category musemagazine.it