A multilingual, strategic-thinking creative leader with a track record of driving brand success across global markets. I help brands craft distinctive identities and digital experiences that connect with audiences and drive real results. With expertise across consumer, B2B, luxury, commercial, technology, finance, and aviation sectors, I turn vision into tangible success. I’ve worked with agencies and in-house teams for brands like NetJets, Liz Earle Beauty, and the Financial Times’ content agency, delivering high-impact design solutions and measurable ROI. 🔹 Brand Identity & Strategy – Building memorable, market-leading brands 🔹 Digital Experience & Design – Creating seamless, engaging user experiences 🔹 Creative Direction & Leadership – Bringing strategic vision to life I believe strong brands are built with a mix of strategy, creativity, and emotional intelligence. My approach combines fierce problem-solving skills with a deep understanding of consumer motivations. Let’s connect → I’m available for freelance projects, consulting, and collaborations.
Working independently and with agencies on: • Provided high-impact creative solutions for a diverse clients (aviation, hospitality, health & wellness, luxury), including concept generation, brand development, editorial design, UX/UI, promotional TikTok videos, and pitch work. Notable projects include: • Complete brand identity for Global Airlines (from logo, aircraft livery to flight attendant scarves) • Complete brand identity for Replete (start-up health & wellness) • Contributing fashion-themed illustrations to a special AI Revolution dossier for Prestige, a luxury Swiss magazine—resulting in my artwork being selected for the cover. Clients: • Strategia Data Science, British European Aviation, withconfetti.com, Enness Finance, Global Airlines, Hamilton Court FX, InMotion Food, International SOS, Metropolitan Gaming Group, Million Plus, Land Union Hotels, Luisen Residenz Am Zeuthener See, Searcys, The Hollies, Wyck Hill House, J&K Marketing Solutions, Kasbal, Lovat Parks, My Deco, Prestige Luxury Magazine
• As part of the advertising department, my team helped deliver projects worth £20M+ in revenue in 2022 • Led the development of bespoke and global marketing campaigns (on/offline) for clients in B2B, B2C, (Financial Services, Tech, Travel, and Luxury) sectors, each with a budget of £100K+, and multimedia series from brief to execution. This encompassed tailoring content based on the client’s budget and KPIs, running integrated promotional activities across ft.com and social media, UX & UI design for hubs, illustration, photo shoot organisation, animation, data visualisation, and video production. • Collaborated with Sales, AdOps, and Performance Marketing to pitch concepts and campaign ideas to clients and internal departments. • Liaised with third-party vendors, and global partners (designers, videographers, writers, photographers, illustrators, and web engineers). • Large-scale project planning, including estimation of team and time. Clients • Finance / Technology / Biopharma > Amazon Web Services, Baker Hughes, BlackRock, Credit Suisse, Cytiva, Google Cloud, GSK, IDA Ireland, Invest Qatar, Kaspersky, Lombard Odier, Mitsubishi, Morgan Stanley, Nippon Telegraph and Telephone, Smurfit Kappa, UBS • Luxury / Lifestyle > AMEX, Auriens, BMW, Brunello Cucinelli, Laurent-Perrier, Marriott Hotels, Michael Kors, Patek Philippe, Piaget, Richard Mille + Ferrari, Saint Laurent, Singapore Tourism Board, The Macallan, Zenith Watches Key projects • 2020 > FT X Zenith Watches 'Forgotten Treasure' was shortlisted and finalist for the World Media Group Creative Vault 2020 Awards in the 'Lifestyle, Luxury & Fashion' category • 2019 > FT X Auriens 'Later Life Stories', received two nominations at the European Digiday Awards in London for 'Best Use of Native Advertising' and 'Best Branded Content Series' • 2018 > FT X UBS 'Transact' won ‘Best Global Creative Strategy’ and ‘Best in Class’ at the Gramercy Institute Financial Marketing Strategy Awards in NY