Constance Gomes

EDLA is a women’s fashion brand focused on footwear and legwear. As Co-Founder, I lead the business end-to-end, overseeing brand vision, product and merchandising strategy, design direction, sourcing, pricing, operations, and go-to-market execution, from concept to launch.

Defined and led the global merchandising and product strategy for a fast-growing jewelry brand, reporting directly to the CEO. Built the assortment architecture and product roadmap, balancing core bestsellers, newness, and brand storytelling to support growth and clarity across collections. Drove pricing strategy and margin optimization across all categories, ensuring commercial consistency and scalability. Launched and structured new product categories, expanding the brand universe and increasing AOV. Set and monitored performance KPIs (sell-through, margin, inventory health), using data to guide buying, replenishment, and lifecycle decisions. Worked cross-functionally with Design, Marketing, Product Development, Ecommerce, Supply Chain, Finance, and Visual Merchandising to align product, storytelling, and go-to-market execution.

• Lead buying sessions: prebuys, master offer, central buy mix forecast and buying reviews with regions to ensure a balanced buy. • Managed launch plan organization and the definition and implementation of action plans/KPIs to maximize ST and boost sales. • Consistently evaluate the competitive market, trends and shoes launches in the international luxury industry to ensure needs are covered by the current offering. • Ensured sales coverage on PER/CO styles by liaising with demand planning on sales forecast to ensure optimal stocks level to reach year growth target • In charge of the relations with Visual Merchandising for monthly guidelines and ad hoc topics. • Oversaw product life cycle and defined end of season markdown strategy. • Liaised in close partnership with diverse departments: regional buyers, demand planning, pricing, supply chain, collection merchandising, visual merchandising and marketing. • Markets overseen: Europe, America, China, Korea, Middle East, Japan, SEA, Ecommerce

• Reshaped, coordinated and presented internal buying training tools guaranteeing an in-depth understanding of the collection and strategy. • Supported the seasonal range plan and merchandising briefing to design promoting an optimal balance between design vision and commercial needs. • Introduced automated data visualization reporting through Power BI, reducing time of analysis by 30%. • Conducted competitive analysis (product mix and pricing), sales analysis (sell-in and sell-out), and defined pricing strategy while respecting margins goals. • Ensured collections were delivered within target dates by executing fabric bulk pre orders based on sales projections and defined collection phasing per drop. • Defined buying strategy, collection assortment by clusters, and buying mix recommendations on a region and worldwide basis. • Assisted VM guidelines for the rollout of collection in store. • Defined the carryover product list with the collaboration of regional merchandisers, by identifying potential best-selling items to be exploited in further collections. • Markets overseen: Europe, America, China, Japan, APAC, Middle East, Ecommerce

Managed product catalog – (product layout/information, choice of visuals). Elaborated a communication calendar and briefed marketing on asset requirements.

•Delivered thorough business analysis to top management based on Ad-hoc reporting on a regional and worldwide basis. •Implemented assortment strategy per cluster and developed buying proposals aligned with customers' expectations to maximize sales •Guaranteed brand communication was aligned with business goals by liaising with Marketing, CRM, Online, and PR on a weekly basis. •Developed VM contingency plans by liaising with VM, diminishing the impact of late deliveries. • Markets overseen: Europe, America, China, Japan, APAC, Middle East, Ecommerce

As Analyst at FABERNOVEL, I managed projects focused on strategic innovation, new business models and services design. I am specialized in running strategic studies on new opportunities (benchmarks; interviews, field studies) and in designing innovative models and services. I was involved in projects in FMCG, luxury tourism, insurance, real estate and transportation sectors.