Constance Gomes

WW Sales Merchandiser Shoes

+7 years with a demonstrated history working in fashion luxury. Strong expertise in merchandising, skilled in internal collection buying, multi-lingual project management, strategic plans, and drawing insights from data. I stand for my ability to make things simple, challenging the status quo and translating needs into action in the context of a bigger picture.

Previous Brands
Work Experience
WW Sales Shoes Merchandiser
Jan ‘21 - Dec ‘22

Achievements: reached double-digit growth, promoted efficiency by reducing 10% assortment breadth, built PERCO matrix distribution tool to enable tailored offer by market. > Managed launch plan organization (5 collections + 6 capsules per year, >1K SKUS). > Developed and monitored sales/stock reporting tools to identify opportunities to exceed targets and offset risks. > Lead buying sessions: prebuys, master offer and buy mix forecast, OTB and buying reviews with regions. > Ensured sales coverage on PERCO by collaborating with demand planning on sales forecast and reorders. > In charge of the relations with VM for monthly guidelines and ad hoc topics. > Oversaw product life cycle and defined end of season markdown strategy.

WW Collection and Sales Junior Merchandiser WRTW & WSHOES
Oct ‘19 - Dec ‘20

Achievements: category least impacted by Covid crisis, increased ST by 10pp, reshaped buying tools amid digital showroom, launched automatized data visualization reporting > Introduced Power BI data visualization tool reducing time of analysis by 30%. > Defined assortment by clusters and buy mix guidelines by region. > Reshaped, coordinated, and presented training tools to regional office and wholesale accounts. > Conducted sell-in and sell-out, competitive analysis, and defined pricing strategy. > Supported the merchandising briefing to design and supervised product development teams to adjust product characteristics for higher sales potential. > Ensured collections were delivered within target dates by executing fabric bulk pre orders based on sales projections and defined collection phasing per drop. > Assisted VM guidelines for the rollout of collection in store. > Defined the carryover product list with the collaboration of regional merchandisers, by identifying potential best-selling items to be exploited in further collections.

E-Merchandiser SLGs, Accessories
Jul ‘19 - Oct ‘19

> Managed product catalog – (product layout, product information, choice of visuals). > Elaborated a communication calendar and briefed marketing on asset requirements.

WW Sales Leather Goods Junior Merchandiser
Jul ‘18 - Jun ‘19

Achievements: improved ST by 5 pp on slow movers, ensured hot items stock levels achieved WOC target on a monthly basis > Delivered thorough business analysis to top management based on Ad-hoc reporting on a regional and worldwide basis. > Implemented assortment strategy per cluster and developed buying proposals aligned with customers' expectations to maximize sales > Guaranteed brand communication was aligned with business goals by liaising with Marketing, CRM, Online, and PR on a weekly basis. > Developed VM contingency plans by liaising with VM, diminishing the impact of late deliveries.

Sep ‘15 - Dec ‘17

Achievements: ride sharing platform launch by Brisa in 2017, HomeLovers app launch > As Analyst at FABERNOVEL, I managed projects focused on strategic innovation, new business models and services design. I am specialized in running strategic studies on new opportunities (benchmarks; interviews, field studies) and in designing innovative models and services. I was involved in projects in FMCG, luxury tourism, insurance, real estate and transportation sectors. see less

French - Work Proficiency
English - Fluent
Spanish - Fluent
Portuguese - Native
Education & Training
IE Business School
‘17 - ‘17
Master in Management
International Business
ISEG - Lisbon School of Economics & Management
‘15 - ‘15
Digital Marketing Intensive Course For Executives
Católica Lisbon School of Business and Economics
‘12 - ‘15
Bachelor in Business Administration (BBA)
Paris, France