Over 10 years' experience in business development in high-end jewellery, the chemical industry, and the cosmetic industry, equipped me with a synergy of the sales force and marketing dimension, especially digital marketing and social media management. As a driven and efficient communicator, I am adept at transmitting a brand's values to clients with professional advice, structuring multi-channel marketing plans to expand the consumer base, forecasting the increase in sales, and tracking relative KPIs. Currently seeking the right opportunity to further develop my skill set in a creative environment and contribute my expertise to a prestigious company.
• E-commerce Platform Operations: Managing the daily operations of the E-commerce platform to ensure smooth performance and a seamless user experience. • User Experience (UX) Optimization: Enhancing the on-site experience by improving product pages, filters, navigation menus, and overall usability. • SEO & Content Strategy: Optimizing product listings with targeted keywords, bullet points, and compelling descriptions to boost search visibility and conversions. • Data Analysis & Performance Tracking: Monitoring real-time KPIs such as sales trends, ad performance, inventory levels, and backorders. • Market & Competitor Analysis: Conducting competitor price tracking and market analysis to identify trends, inefficiencies, and growth opportunities. • Cross-functional Coordination: Collaborating with product managers and procurement teams to ensure accurate and up-to-date listings, pricing, and inventory. • Customer Service Management: Maintaining high customer satisfaction by proactively handling inquiries, feedback, and product reviews.
• Catered to customer needs by offering personalized service and attentive support. • Provided expert product recommendations based on customer preferences, current fashion trends, and inventory. • Effectively communicated the brand’s values including its mission, design philosophy, and corporate responsibility initiatives. • Created and maintained customer profiles to build long-term relationships and improve client experience. • Supported visual merchandising updates and stock management to ensure a well-organized and appealing store environment. • Collaborated with the retail team to manage shift changes, coordinate product transfers, and resolve in-store issues efficiently.
• Ran a Go-To-Market project with an MBA team and gained the rank of 6/35 • Validated its business challenges • Innovated business models by investigating market opportunities • Delivered benchmarks with qualitative analysis • Provided signature service models aligned with its goal of "enabling luxury" based on its empathy path, price strategies, and marketing plan.
• Product Development: - Conducted comprehensive consumer and market analyses, including competitor assessments. - Implemented pricing strategies and participated the manufacturing and packaging design process. • Distribution Channel Setup: - Established diverse distribution channels, including B2C (retail stores), B2B (wholesale, live stream influencer collaborations), and B2B2C (MoMo Fubon Mall, Shopee, online marketplaces). • Brand Exposure: - Orchestrated multimedia planning across platforms such as Facebook, Instagram, etc. - Executed advertising procurement through SEO and Google ranking strategies, involving negotiation and contract signing with partners. • Community Content Planning: - Spearheaded content creation, including copywriting, images, and video production. - Implemented a content upload calendar, managed online customer service, and automated messaging systems. • Data Analytics: - Conducted A/B tests on Facebook, analyzed conversion rates on Ads, utilized GA analytics, and performed audience and client reviews. • Budget Management: -Oversaw budget allocations, focusing on ROI and ROAM, and continuously monitored key performance indicators. • Event Management: - Successfully organized online and offline promotional events, including Mother's Day, Valentine's Day, End-of-year sales, etc. - Orchestrated impactful events such as new product launches, jewelry appreciation, and VIP parties (such as gala diner). • Achievements: - Achieved a remarkable 3 times increase in conversion rates within 6 months through targeted campaigns (CPC, CPM). - Positioned the website on the first page of Google Search Engine results within 3 months through effective SEO strategies. - Successfully created online sales with an average unit price of €1K and a maximum unit price of €8k. - Allocated an annual advertisement procurement budget of €50k, contributing to enhanced brand visibility and market presence.
1.Brand Values Communication: - Gained a comprehensive understanding of the Chanel brand history, founder's story, and the brand's mission and vision. - Familiarized myself with product details, design inspirations aligned with the brand's DNA, such as "Fashion comes and goes but style lasts forever". 2.High-end Jewelry and Watches Sales Accomplishments: - Offered personalized services to high-end clientele, including transmission of gemmology expertise and stories behind various art pieces, product warranties, stock transfers, size inquiries, and comparison of international prices. - Collaborated with the store manager and team to oversee day-to-day shifts, contributing my best efforts to monthly performance. - Developed a clientele through effective storytelling, a keen understanding of the purchasing behaviors of international tourists, and skilful persuasion techniques. 3.Expertise: - Stayed current with jewelry industry updates, including insights into mining, international auctions, and the latest developments in competing brands. - Kept abreast of the latest global trends, attending events like jewelry exhibitions, Watches & Wonders Geneva, and Baselworld. 4.Collaboration with shopping mall Teams: - Engaged with shopping mall promotional activities, advising customers on the most cost-effective payment methods, such as leveraging loyalty VIP activities, accumulating shopping points, and utilizing brand member coupons. - Conducted daily store operations, including window installations, cleanliness maintenance, inventory management, checkout procedures, and performance reporting. - Participated in various activities, such as emergency fire drill training and weekly store meetings, to ensure seamless coordination within the team.
• Oversaw the daily operations of stores (e.g., cash flow, CRM, inventory). • Motivated a 6-person sales team, resulting in tripled revenue and reaching TWD 45M (approximately 1.36 M€) through an engaging reward system. • Successfully launched a new branch and managed recruitment within a 6-month timeframe. • Supported various marketing activities, including jewelry appraisals and promotions. • Assisted in gem procurement with monthly budgets of TWD 1M (30.3 K€). • Maintained and managed B2B communications between retailers and suppliers.
• Managed relationships with 50% of key clients, contributing to TWD 22M (approximately 67 K€) in revenue. • Collaborated with designers and artisans to create bespoke orders. • Provided training to the sales team in gemstone knowledge and storytelling skills.
• Assisted the company in digitizing its stocks and customer services into ERP systems. • Understood the core values of the company and conveyed them accurately to clients. • Enhanced jewelry expertise, including origins, characteristics, categories, pricing, and design. • Took courses in jewelry design and obtained certificates in gemology from GEM-A. • Engaged with clients to foster and develop business.
• Built a team from 0 up to 40 people within one year • Approached clients via word of mouth, social selling, door-to-door sales, and sales calls (cold calls, follow-up calls) • Hosted a gala for up to 800 people at Taipei International Convention Center • Mastered sales of personal care products and dietary supplements