15 years of experience working within creative delivery/operations – most notably for a global luxury brand. I previously headed up Beauty Project Management at Burberry, autonomously running, building and growing the product category in partnership with the Creative Director. A truly holistic role, I owned the delivery of the brand’s creative expression of Beauty through Global TV Campaigns, Events and POS, the launch of the Burberry Beauty Instagram channel, digital innovation partnerships and Product/ Packaging design, overseeing all briefs through to final delivery. I love working as part of a team and bringing people together to create brilliant work that is cohesive, authentic and on-brand. I'm the linchpin between Production, Marketing, Creative, Agency and Client, singlehandedly holding together senior stakeholders through complex projects, key milestones and creative/ strategic unlocks. My role involves daily collaboration and negotiation with all teams so they encompass a shared vision, ensuring we deliver creative which is both on-brand but also meets commercial requirements. My leadership style is supportive, approachable, open and collaborative. I have an excellent understanding of creative pr ocess and the ability to manage and influence senior stakeholders. I'm a solid, trusted and respected partner to creative teams, ensuring creative processes are always upheld and optimised. I have experience in scaling teams to deliver and pride myself o n being diligently organised, super detail orientated and a strong forward planner. I constantly evaluate priorities, resource, timings, process, structure and briefs to ensure creatives are fully supported, driving initiatives forwards positively whilst maintaining brand integrity and authenticity.
- Designed and scaled the entire Creative Ops structure from the ground up, shaping team, tools and workflows. - Lead, manage and obsess over the day-to-day – trafficking every brief, clearing blockers, setting priorities, and making sure the creative team has the time and clarity to do exceptional work. - Bridge the gap between Creative and the rest of the business – from Social and DTC, to Product, Trade, Marketing and Paid – translating chaos into clarity and keeping momentum high. - Tore up legacy systems and rebuilt better – new briefing tools, DAM, design systems, storage, and content libraries. - Reengineered briefing, approval and delivery process – reducing campaign lead times by 33% while boosting creative team satisfaction. - Improved the creative output by fixing the inputs – tighter briefs, smarter planning, upstream collaboration. - Negotiated new production frameworks, delivering 20% cost savings by building longer-term partnerships. - Run resourcing and freelancer management across Art Direction, Design, Copy and Content – scaling when needed, without wasting time or budget. - Spearhead creative work-streams and agency partnerships for a global brand refresh across all touch points; visual identity, TOV, art direction, VM and packaging. - Lead longer-term planning and high-impact creative projects that need real coordination and creative leadership. - Work directly with Co-Founders and CMO, making sure all creative is aligned with vision, goals, and business reality. - Constantly levelling up how we work – no process for process’s sake, just what drives better creative and better business outcomes.
- Project leadership on a Converse x Liverpool FC collaboration against an aggressive timeline. - Linchpin between stakeholders and project teams to keep deliveries on track; including client, external production agency, creative teams & freelance support, as well as Photographer, Director, Designer, Copywriters. - Tight scope management and cost tracking, whilst maintaining client relationship and respecting inherited scope/costs/timings. Identified key process and operational improvements as part of project wash-up
- Oversaw and led multiple client projects; mentoring, empowering and motivating Producers to deliver brilliant creative work and be a respected partner to teams - Drove delivery excellence, ensuring that the highest standards of creativity and craft were always upheld, challenging briefs as they came in and the process of how we approach our response - Supported VCCP and Girl&Bear management on new business pitches
A fully integrated, hybrid role overseeing the brand’s creative expression across every touchpoint: Global TV, Events,POS, Social, Product Design and Packaging. Owned the partnership with COTY on all creative fronts, while bridging internal teams, external vendors and Burberry leadership to keep work sharp, aligned and on-track. - Drove creative workstreams across Content, Digital, Packaging, Product Design, Social and Events – ensuring cohesive delivery and brand integrity at every stage. - Managed the full critical path for COTY’s ambitious 3-year launch plan – from resource planning and freelancer forecasting to ensuring briefs were strategically sound before creative began. - Acted as the central point between COTY, Burberry Brand Marketing, Creative, Production and third parties –aligning vision, strategy and delivery across all partners. - Launched and managed the Burberry Beauty Instagram channel – partnering closely with Burberry Social andCreative to build a platform that matched the brand’s visual identity and voice. - Ran agenda and content for Creative Reviews with the Chief Creative Officer – surfacing feedback, risks and decisions to keep momentum high and outputs strong. - Partnered with the Beauty Licensing team to negotiate around marketing calendar shifts and deliverables –balancing contractual obligations with creative integrity. - Championed cross-functional collaboration – making sure everyone, across every team, shared the same strategic vision and understood timelines, goals and requirements. - Owned and evolved creative ops across Beauty – implementing best practices, processes and ways of working to support the team and scale delivery. - Direct line management of Project Manager and Social Producer.
• Lead Producer on the Colgate account, managing budgets up to £350,000. Scopes varied from HTML email builds and landing pages, to full responsive web-builds, microsites, Facebook pages and rich media campaigns. • Often client facing and always leading client communication during the production phase, usually with several stakeholders in different time zones with different agenda’s/ priorities. • Experience of managing complex campaigns e.g. MaxWhite One, where we partnered with Elite Models to find the face of their campaign. Scope included building a new application that was localisable and mobile optimised, allowing users to vote for entries and upload photos of their smile via webcam, Facebook or desktop to enter the competition. • Strong team player and natural collaborator, working very closely with an external film company to manage a 3-day video shoot for a Colgate Total campaign. Previous experience includes working across the Xbox Free Live Weekend; a Global campaign localised across 23 different markets. I managed the development of the initial concept and visual art direction, to the video production, X-box dash creative and highly segmented email broadcasts.
• Gained solid agency experience in managing projects, working across a number of accounts: HMV.com, TransPennine Express, Matalan and National Union of Students. Key responsibilities: • Developing and maintaining a positive working relationship with the client and project team • Understanding and communicating the vision of the project to manage expectations • Project planning (timescales, budget and resource) • Working closely with creative & technical teams to devise the best solution for the client • Updating all stakeholders with regular project status reports • Assisting the Client Services Director with new business pitches