Designing and facilitating the delivery of a demand generation strategy to include all elements – ABM, B2B marketing, PPC, partner, performance, MarTech, events, social media, and email communications. •Producing and managing forecasts and budgets for demand generation campaigns – being accountable for spend and ROI •Leading and managing a team (2 FTE) – helping to nurture and develop their capabilities and taking responsibility for any recruitment activity to ensure the team is equipped to produce and deliver outstanding initiatives. •Working alongside key stakeholders in the business to ensure buy-in to and alignment of initiatives and go-to-market (GTM) strategies for product releases to the wider business strategy. •Improvement of conversion rates across the prospect and customer journey to support activations and renewals.
Conveying a unique value proposition in the ITSM and ESM SaaS space across LATAM, AMR, EMEIA, and JAPAC •Built a team of Marketing leads to support all areas of the marketing function: Product, Communications, Demand Generation and Operations. •Manage team collaborations across all regions and liaising with leadership teams. •Integrate, implement, and deliver a new CRM, Marketing Automation System, and operation model. •Implement various growth hacking initiatives in a "test and learn" model to generate more growth, not only in net new prospects, but also in team capabilities. •Manage the production and implementation of demand generation and customer retention campaigns.
Brining the value proposition of no-code, low-code SaaS solutions to businesses, partners, and consumers (B2B, B2B2C, and B2C) in the EMEIA market •Implement innovative solutions, process, and procedures across all demand generation programs and marketing operations. •Budgeting, testing, analyzing, and optimizing search, display, programmatic, and paid social campaigns. •Develop end-to-end strategy, campaign execution, including email, paid search, social / display ads, and P.R. from acquisition to revenue seeing a 74% increase in new business revenue. •Led a digital transformation overhaul of marketing and sales systems involving people, process, and technology optimization of lead routing, funnel reporting & transparency, and customer data integrity. Increasing the quality of SQLs from MQLs by 112% . •Develop messaging, content & promotions for new product go-to-market (e.g., Claris Connect) in collaboration with marketing communications, product development, and the web team for creative optimization. •Collaborate and liaise between global sales and marketing functions to align campaigns across worldwide markets while sharing a level of knowledge and expertise.
Establishing energy management SaaS solution across the UK and EMEA markets •Building, managing, motivating, and developing a marketing team consisting of content marketing, CRM, social media/PR, and brand among other areas. •Setting brand position and ensuring marketing plans across multiple channels are coherent, aligned, and support the overall strategy. •Build out value propositions and programs to realize revenues, helping increase revenue by 117% in 2017. •Analyzing and delivering on key metrics that drive performance of those channels, including but not limited to: CPC, LTV, CTR, CPA, CPM •Manage the digital marketing automation process and workflow, while shaping and driving the digital marketing strategy through nurture campaigns, drip campaigns, and UX using platforms such as, Pardot and Salesforce.
Contract consulting with international SaaS corporations such as, Callidus Cloud (Germany), SFDC Dreamforce (USA), Outbrain (USA) more upon request. •Creating, implementing, and delivering social media and influencer marketing strategy to activate sponsorship (B2B) and ticket sales (B2C). •Develop a strategy and implement a proactive process for capturing customer reviews. Monitor online ratings and respond accordingly. •Create and deliver press releases, media relation's content, social media content, and speaking proposals. •Monitor effective benchmarks (best practices) for measuring the impact of SocialMedia, PPC, and SEM ad campaigns while advising on adjustments to marketing strategy where needed.
Plan and direct public relations programs designed to create and maintain a favorable public image for the client both online and offline. •Create marketing and promotional materials, both print and electronic (e.g. social media creative posts, video, flyers, etc.). •Work with influencers to expand on reach and brand awareness. Setting specific KPIs to measure influencer marketing efforts and ROI (e.g. average engagement: clicks, likes, shares, reactions, comments, brand mentions etc) •Copy edits, proofread, and revise communications across all channels including influencer content and audience relativity. •Create and deliver press releases, media relation's content, social media content, and speech proposals. •Identify, develop and execute communications strategy for key media contacts and customer references.
Implement and build on strategies using marketing tools such as, SDFC CRM, Marketo and Hootsuite. •Oversee design (Facebook Timeline cover, profile pictures, thumbnails, ads, landing pages, Twitter profile, and blogs). •Curate relevant content to reach the client's ideal customers via social media platforms. •Conduct online advocacy, influencer programmes, and open stream for cross-promotions. •Develop and expand community and/or blogger outreach efforts. •Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results.