An energetic and passionate director with a proven track record of delivering outstanding results. A specialist in the luxury and interiors field having held a range of senior roles within this space.
Sales Director for one of the UK’s leading luxury furniture, lighting and home furnishing manufacturers. Liang & Eimil have a broad in house designed collection supplying the very best accounts and projects within the A&D field. Alongside this they supply a selective number of industry leading retailers both in the UK and internationally. Key accountabilities include: Responsibility for the strategy and development of both the wholesale and retail sales channels in the UK and internationally. Onboarding of several key partnerships driving business growth and brand expansion. Direct management of all selective retail agreements, with target setting, performance analysis and regular reviews. Renegotiation of terms and contracts where applicable with the launch of a rebate programme with key accounts. Close working relationships with the marketing department to support with brand building across various platforms and during key trading periods. This includes trade shows, printed materials, online and social postings. Daily management of the sales team including the Trade sales manager and key account managers. Sales growth and new account onboarding driven through KPI & target setting, regular reviews and a hands on coaching approach. Successful launch of the central London flagship showroom with recruitment of key hires to support sales and showroom management. Part of the senior leadership team who successfully launched a new sales and operational IT system involving designing, testing & training across all key aspects of the business.
UK Sales Director for the world’s leading manufacturer of high end wine storage and cellar solutions. Full responsibility for all aspects of the business including sales generation and client development for both B2B and private sectors. Full P&L management and accountability. Drove the implementation of a country wide growth strategy leading to record sales and profit results. Key aspects of the role include: Client relationship building / new business & lead generation. Recruitment and management of a team of design and sales specialist including regional sales representatives. New sales partnerships delivered including the successful launch of a EuroCave Harrods shop in shop in 2019 as well as several re-seller partnerships with businesses including kitchen specifiers, retailers and interior designers. Project Management & spatial wine cellar design with both private and commercial clients. Website re-development and launch supporting a rapid growth in UK online sales. Onboarding of both a new logistics partnership alongside a new engineering and aftercare partner. Worked with in-house aftercare management to ensure high customer satisfaction and improve overall sales experience. Trade show management & presence at key industry events. Decision maker on all printed & digital advertising alongside key sponsorships to drive brand awareness and increase sales.
Managing Director of a successful Interior Design & property development business. Responsibility for the design and launch of a complimentary product range to support the existing interiors & service offer. Key Responsibilities: Setting of all financial budgets and sales targets. Launch of new ordering and inventory systems. Recruitment of dynamic hires to support the quick growth and commercial objectives of the business. Utilised extensive industry knowledge and connections to develop new sales opportunities and deliver projects. Design & launch of a full complimentary product range covering upholstery, cabinetry & lighting. Regular communication with the companies bespoke cabinetry workshop regarding the production and project management of several high profile residential projects with onsite visits. Launch of exclusive Art consultancy service in collaboration with one of the country’s leading gallery owners. Re-design of company website.
Executive board member for the UK’s premier contemporary furniture, homewares and lighting retailer. Responsibility for all aspects of sales and operations across five countrywide stores including the iconic Tottenham Court Road flagship store. Responsible for the planning and implementation of a clear sales strategy across all retail & B2B channels. Measured against sales and profitability targets alongside an improved customer experience with a high standard of results delivered. Key Responsibilities: Daily management of a large staff group of multi site store and department managers as well as concession business partners. Responsible also for the Visual Merchandising, store logistics & security functions across the national business. Launch and introduction of successful concession partnership agreements with world leading brands in the flagship store resulting in increased profitability and product offering. Recruitment and launch of the Heal’s trade department generating additional revenue via contract sales and collaborations with interior designers on a broad range of projects. Launch of the Heal’s Interior Planning Service offering clients a full design and spatial planning service while increasing average transaction value and customer experience. Launch of Heal’s ‘black book’ providing details of various related service partners to customers. Responsible for all major store redesigns with budget planning and project management accountability. Management of Heal’s Tendeter bespoke workshop as line manager of the MD of the business. Worked closely to drive bespoke sales and projects with a broad range of highly respected companies. Regular performance reporting to CEO and board regarding sales, margin and all project progressions.
Head of Sales for the industry’s leading manufacturer of luxury bespoke upholstery and home furnishings. Responsibility for all B2B sales accounts through a combined team of 22 x trade sales account managers and sales support. Delivered record growth against extremely progressive sales targets ensuring rapid business growth and expansion. Personal daily involvement with a varied and high profile client list including interior designers, developers, architects and business owners. Key responsibilities: Streamlining of all sales systems as well as the introduction of account management guidelines. Introduction of trade account reporting to drive sales and positive sales behaviours. Setting of both annual business sales budgets as well as all individual sales targets. Coaching and supporting account managers to help build client relationships and meet sales and project deadlines. Introduction of mobile sales team ensuring greater sales reach and the targeting of untapped opportunities. Successful recruitment against a wide range of key roles in line with dynamic business expansion. Quality control and product development with the production and design teams. Client relationship strengthening through showroom events, meetings and trade shows.
Head of Fulfilment & Operations with a joint responsibility for the implementation and management of both functions within the Furniture directorate. Launch of the furniture fulfilment team who manage all showroom sales taken through to delivery. Department launched with the aim of improved customer journey and better connections between related functions including buying, sales, delivery & customer service. Key responsibilities: Management of all sales orders from point of sale to delivery. Vendor liaison and management of SLA’s Management of sales order bank ensuring that orders are delivered in line with budget and customer expectation. Sales forecasting and reporting to senior team including directorship & GMM. Regular process revues and systems improvements. Operational Responsibilities: Recruitment of furniture logistics team following restructure. Operational responsibility for all for all seasonal brand location refits alongside the launch of new supplier spaces. Instillation of the Harrods Global shipping & interior planning space. Close working relationships with all functions including Techincal Services, vendors, contractors, VM as well as several local and international courier companies.
Floor Manager of Europe’s then largest dedicated furniture department. Management of a broad team of sales professionals within the world’s most luxury standalone store. Client relationship building with a range of international and HNW clients. Responsible for target setting, sales team management, sales reporting & driving high performance and service standards. *Team leader on 7 month Harrods Business Academy programme designed to build future business leaders * Attendee Oxford Summer School - Keble College Oxford
Multi Site Sales manager for one of the UK’s leading furniture suppliers specialising in contemporary Scandinavian design and homewares. Responsible for the daily management of the flagship showroom and two Selfridges concessions.