Anita Mattioni

• Creatively direct the design team, review their work, manage project workflow ensuring delivery of work on time. • Manage and upskill the design team, whilst challenging status quo and showing up with first to market initiatives that ensure best in class brand image. • Line manage and oversee team output ensuring consistency of creative/brand message across multiple channels. • Review metrics and ensure that all brand output is being optimized and refined by channel. • Work in close collaboration with the wider Creative Team to conceptualise and execute a wide variety of digital assets such as animation adverts, web banners and email marketing. • Work closely Senior Stakeholders across the business to successfully deliver the department strategy, as well as building strong professional & collaborative relationships with the wider Creative & Design Team. • Define, develop and manage the brands' creative reputation, offering new ideas and concepts to the wider business. • Present and communicate creative solutions with clarity, effectively pitching overviews to stakeholders. • Translate strategic creative ideas into commercial objectives and be able to drive change, with equal emphasis on process and outcome. • Evolve website and marketing templates to ensure they are user friendly, responsive and align to the wider brand guidelines. • Support the Brand Team with asset rollout for brand marketing campaigns where needed.

Working across three brands – I SAW IT FIRST, Missguided and Studio Retail. • Define, develop and manage the brands' creative reputation, offering new ideas and concepts to the wider business. • Work closely with the Creative Team (Studio, Social, Influencer, Marketing and PR) to develop creative strategies and ensure holistic storytelling. • Creatively direct the design team, review their work, manage project workflow. • Manage external talent and freelancers. • Ensure consistency of creative/brand message across multiple channels. • Work with multiple business functions (Digital, Marketing, Product, Buying, Trading, Ecommerce) to develop a creative response to the business needs. • Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders. • Translate strategic creative ideas into commercial objectives and able to drive change, with equal emphasis on process and outcome. • Attuned to the wider e-commerce and retail landscape.

• Managing the graphic design team, promoting a safe environment for open feedback and holding periodic team performance reviews. • Mentor all members of the team with training and development, managing the team workflow and assigning tasks. • Working closely with the Head of Creative and designers to take concepts and develop them across all touch points. • Define, develop and manage the graphic style and overall aesthetic of the brand, offering new ideas and concepts to the wider business. • Working directly with other department stakeholders to ensure successful execution of brand graphic narrative and help evolve the business creative process. • Act as a brand guardian to ensure creative output is consistent across all multi-channel touch points. • Creative approval of all design assets to maintain brand consistency throughout all work. • Keep record of all brand content, analysing what worked and what didn’t and reviewing workflow to increase productivity.

• Develop design treatments and visual directions for advertising campaigns, fashion collections and talent collaborations • Overseeing junior team members, providing direction and feedback, proofing work, delegating tasks • Continuously develop our current site, emails, paid social adverts, organic social posts and in-store graphics, whilst ensuring we remain creative & consistent with branding • Working alongside and support the wider marketing team to collaborate on key creative projects • Recognise and react to emerging graphic trends appropriate to our target customers • Combining commercial awareness with creative execution, keeping the target customer at the centre of all creative solutions

• Owning the visual look and feel of all websites, ensuring that imagery and video is graphically on-brand, on-trend and commercially relevant • Working across a variety of projects simultaneously and produce work of a high standard, whilst working to tight deadlines • Designing landing pages for new campaigns, taking into account customer focus and UX journey • Producing high standard graphics for organic and paid social • Overseeing the design and print of OOH advertisement • Ensuring that all our customer facing output is fresh, innovative

• Overseeing all homepage and app content across 9 territories • Creating consistent, on-brand content that is commercial, innovative, fresh and on trend • Producing marketing materials and assets including campaign, collaboration and event imagery, website pages, social media and email creative • Working alongside the wider creative team to develop exciting creative concepts through thought-provoking ideas and visual applications • Responding to ad-hoc briefs in a timely manner, whilst managing time efficiently and prioritising workload accordingly

At Nuttersons I was responsible for the creation of design solutions responding to clients needs over both print and digital, under the direction of the creative manager and working closely with all departments. This included brand development, web design, social media content and marketing material for all our clients. I also mentored graphic design interns and junior members of the team.

My role mainly included designing internal material for the agency (print and digital).

The Media Cntr is a charitable organization that operates within the HMP & YOI Doncaster prison, providing education and training in Creative and Digital Media. The aim of the centre is to harness the creativity of the prisoners, provide them with purposeful activities, and allow them to gain unique experiences and accreditation opportunities. My role included assisting prisoners during the early stages on a new project, the branding of a new service for all prisoners in Doncaster called “P.A.L.“ (Prisoner Assist Line). Tasks were to design a logo and informative leaflets, flyers, and posters. I also helped the Media Cntr team to decorate the induction room with posters and lettering.

My latest works include an installation for the Dig The City festival 2015 and printed material for the University of Salford.

My role included designing artworks for a variety of client briefs, following the project all the way to the production of the final high quality pieces (ex. leaflets, newsletters, posters, banners, adverts, shop windows, marketing materials, and more). This also involved quality checks, solving print issues and making client amendments. I gained a strong experience in working at pace on simultaneous projects and with flexible approach, developing client facing and communication skills. I also built knowledge of the print production process.

My duties included designing internal marketing material and also helping designing and printing marketing material for a number of clients.