Lydia YACHIR

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Lydia YACHIR

Senior Manager Merchandising

Current Location

Miami Beach, FL, USA

Lydia is available for work

Analytical, detail oriented Sr. Merchandising manager with 10+ years experience in the fashion & apparel industry, specialist in apparel and accessories. Outgoing & dynamic professional with significant records in creating effective strategies that drives sales and profit, optimizing processes and leading companies to success. Trilingual French, English, Spanish.

  • Brands Lydia has worked with
    • E-Com & Apparel Dtc
    • Ariat International
    • Zara, Inditex
    • MARWA
    • de'L Casbah / Luxury and Apparel Industry
    • Viktor&Rolf
    • Technochem Corporation
    • Les Néréides
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
Experience

Senior Merchandising manager

E-Com & Apparel Dtc

Aug 2022 - Present

SENIOR MERCHANDISING MANAGER ECOM APPAREL DTC

Ariat International

Aug 2022 - Present

Create merchandising strategy & Manage pre-season assortment planning for all product area. Create analysis and recap/share business insights with DMM, PMs and cross-functional partners. Recommend gro...

Senior Merchandise manager /Sr Buyer (Expat)

Zara, Inditex

Mar 2021 - Jun 2022

Responsible of all stores in Morocco, a team of 70+ people, sales growth and full country assortment. Create for all categories the annual and seasonal goals & track sales, GM, inventory performance. ...

Founder, CEO, Creative director

de'L Casbah / Luxury and Apparel Industry

Feb 2015 - Apr 2017

Founding and managing an online luxury RTW fashion brand Setting up an online business (Administrative and managerial tasks). Creative direction, extensive research (trends, Mood boards, developments,...

Senior Merchandise manager/Sr Buyer (Expat)

MARWA

Jan 2015 - Mar 2021

Responsible of the assortment strategy, the sales and a team of designers &junior buyers. Build and present annual and seasonal complete assortment and collections plan. Create sales, merchandising an...

  • Analysis Reports

    (Advanced)

  • Fashion Buying

    (Advanced)

  • Apparel

    (Advanced)

  • Communication

    (Advanced)

  • Finance

    (Advanced)

  • Management

    (Advanced)

French

Native

English

Fluent

Spanish

Fluent

Instituto Europeo Di Diseni

Master dégrée

Fashion design

2014 to 2014

Fashion Institute of Technology

Certification

Product management certificate

2013 to 2013

Kedges Business School

Master on management

Master of Management

2007 to 2011

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