A successful marketing leader with a proven track record in creating exceptional strategies to drive the business forward, consistently delivering effective results in a challenging marketplace. • Strong analytical skills, generating highly creative solutions and operational improvements, astutely challenging the status quo • Led the marketing team delivering 4 years of record Sales & EBIT at Superdrug • Established the promotional proposition for the launch of loyalty card and CRM; ongoing support, analysis and development saw the programme grow to the 4th largest in the UK in 5 years • Drove the creation of a new brand platform, oversaw campaign development and launch, changing brand perception through advertising, media, customer experience and internal communication. • Developed dynamic and cohesive teams for sustained success, nurturing and coaching talent • Delivered 1.25million social followers through the creation of a holistic content marketing strategy • Successfully created the GTM strategy of owned and own brand ranges delivering £300m pa
Open to relocation
Open to Full time or Part time work
Global Marketing Director
Moochies Technology – Children'S Smart Phone
Feb 2022 - Sep 2022
Established brand focus to develop brand consistency to enable launch into new territories with a consistent tone of voice and visual identity, whilst allowing relevant localisation in the market. Sel...
Nov 2019 - Jan 2022
Head of Marketing UK&I
Holland & Barrett International
Jan 2019 - Oct 2019
Established an integrated design and retail marketing function covering all marketing mix areas and introduced customer insight to all stages of the design process. Selected Achievements
Head of Marketing
Superdrug Stores Plc
Mar 2014 - Jan 2018
Successfully led a team of 23, directly responsible for the full £10m plus net marketing budget. The most senior marketeer; owned the value proposition and all customer communications. Selected Achiev...
Senior Marketing Manager – Promotions, Price & PoS
Superdrug Stores Plc
Jan 2010 - Mar 2014
Successfully developed and operated the planning and delivery of promotion & price proposition and delivered activity across all channels and territories. Selected Achievements
•Effectively led and d...