A successful marketing leader with a proven track record in creating exceptional strategies to drive the business forward, consistently delivering effective results in a challenging marketplace. • Strong analytical skills, generating highly creative solutions and operational improvements, astutely challenging the status quo • Led the marketing team delivering 4 years of record Sales & EBIT at Superdrug • Established the promotional proposition for the launch of loyalty card and CRM; ongoing support, analysis and development saw the programme grow to the 4th largest in the UK in 5 years • Drove the creation of a new brand platform, oversaw campaign development and launch, changing brand perception through advertising, media, customer experience and internal communication. • Developed dynamic and cohesive teams for sustained success, nurturing and coaching talent • Delivered 1.25million social followers through the creation of a holistic content marketing strategy • Successfully created the GTM strategy of owned and own brand ranges delivering £300m pa