I’m leader in MARKETING, PRODUCT and COMMUNICATION, and assume my abilities to kick off a new business by my creative and leadership skills.
Success:
+ By reviving REPETTO brand and shoes collection, I've multiplied the turnover by 12 between 2003 & 2014.
+ By Creating from scratch MAISON BAUM brand and by finalizing comfy heel concept, I've created all the foundations to build and develop a strong and successful shoe business. 2018: 30KE launching, 2019: 550 pairs sold by crowdfunding campaign ===>>>> 2018/2020: turnover multiplied by 40
To be discussed
Open to Part-time work
Fashion Operating Partner
Freelancer
May 2022 - Dec 2022
Work with Repetto's executive management on product process.
Find the missing profiles in the global organization (creative, marketing and technical needs).
Help marketing team on shoe/bag collections...
Co-founder & CMO
Maison Baum Permanent
Jan 2018 - Feb 2022
Around a patented orthopedic insole, I gave life to Maison Baum Paris Berlin with the founder
+ Set up company principles (5 years strategy, Implementation plan, P&L, calendars, routine, responsibilit...
Expert in Fashion Marketing & Product Offer Advisor / Executive MBA Global Fashion Management
Free Lance Freelance
Jan 2015 - Dec 2017
+ Advising fashion brands on clarifying their global Marketing strategy and product offer.
+ Developing and launching new products categories (shoes, leather goods, jewellery, technical textile produc...
Marketing & Collection Director
Repetto Paris
Jun 2003 - Oct 2014
How did I contribute to the comeback of a sleeping beauty ?
===> MULTIPLICATION BY 12 OF THE TURNOVER OF REPETTO, between 2003 and 2014 <===
+ BUILDING A VISIONARY AND PRAGMATIC MARKETING
+ PROVIDING ...
Chief Product Officer
Repetto Paris
Jun 2000 - Jun 2003
CLASSICAL DANCE & MODERN DANCE WEAR
+ Building a coherent, pertinent, and lucrative offer (textile, shoes, luggage, accessories)
+ Being in charge of the technical development
+ Adjusting a marketing...
Entrepreneuriat
(Advanced)
Shoes
(Advanced)
Leadership
Marketing
(Advanced)
Merchandising
(Advanced)
planning
(Advanced)
Textile
(Advanced)
Product development
(Advanced)
French
Native
English
Fluent
Institut Français de la Mode
Executive MBA
Global Fashion Management (Promotion 2015)
2014 to 2016
Sup de Pub - INSEEC U
MASTER MARKETING ET COMMUNICATION
1990 to 1992
ISCT
BTS ACTION COMMERCIALE
1987 to 1989
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