I’m leader in MARKETING, PRODUCT and COMMUNICATION, and assume my abilities to kick off a new business by my creative and leadership skills. Success: + By reviving REPETTO brand and shoes collection, I've multiplied the turnover by 12 between 2003 & 2014. + By Creating from scratch MAISON BAUM brand and by finalizing comfy heel concept, I've created all the foundations to build and develop a strong and successful shoe business. 2018: 30KE launching, 2019: 550 pairs sold by crowdfunding campaign ===>>>> 2018/2020: turnover multiplied by 40
🎯 Passionnée par les marques et le savoir-faire, je souhaite participer à la renaissance d’une entreprise patrimoniale à travers sa reprise LBO en lien avec mon expertise Mode (chaussures, maroquinerie, lingerie, sportswear, prêt-à-porter, bijou...) et tous les univers lifestyle (déco, maison,...).
🎯 Mission Coaching Transition: I bring my expertise to align brand, product, communication, distribution and operations. I am solution-oriented to develop turnover 🚀 in a sustainable and profitable way. 🎯 Strategy Organization Implementation: cross-functional expertise in creative industries with strong knowledge in footwear, leather goods, sportswear (positioning, collection monitoring, development, activation, Gotomarket, process, recruitment) 🌈 Open to discuss on your expectation in terms of brand management.
Around a patented orthopedic insole, I gave life to Maison Baum Paris Berlin. + Set up company principles (5 years strategy, Implementation plan, P&L, calendars, routine, responsibility distribution) and create branding from scratch + Improve the product concept, follow up collection developments (from design to prototype validation) with Portuguese production management (forecast, purchase, quality). + Kick off and activate digital community and customer journey on Shopify. 2018 Proof of concept / 2019 Ulule 🇫🇷 550 pairs sold / 2020 📺 #QVEMA 🇩🇪 5000 customers / 2021 focus 🇩🇪 / 2022 👋
Both freelance and Executive MBA student 🎯 Advising fashion brands on clarifying their global Marketing strategy and product offer. 🎯 Developing and launching new products categories (shoes, leather goods, jewellery, technical textile items).
BUILDING A VISIONARY AND PRAGMATIC MARKETING PROVIDING THE PRODUCT PUTTING FORWARD THE CRAFTSMANSHIP 🎯 WORLDWIDE MARKETING: A 5-year-old plan + Operational follow-up actions, team, budget, countries. From concept to activation: windows, visual identity, concept of the stores, digital, visual merchandising, plan on and offline, retail and wholesale, events, newsletters, press office, lookbooks, packagings, collaborations, customization, multichannel, training course... 🎯 COLLECTION: Shoes, leather goods, ready-to-wear, dance wear. Analysis of the market and the trends to develop the offer and define the collection plan + Conduct of the development (planning, budget, brief, colors, fabrics, sourcing, technical sheets, samples, production). 🎯 COMMUNICATION: Harmonizing the brand, the products, the stores, the consumers and creating some buzz. ORCHESTRA CONDUCTOR 🌈 SUCCESS CREATOR Using my leadership to manage the creative, technical and marketing teams.(around 12 people in my team) and transform realizations in success. MULTIPLICATION BY 12 OF THE TURNOVER OF REPETTO, between 2003 and 2014 🚀
Building a coherent, pertinent, and lucrative offer (textile, shoes, luggage, accessories) Being in charge of the technical development Adjusting a marketing to the sales and resales depending on different channels (catalogues, promotions, merchandising, purchases)
Define JILL's collections and launching it Act in a complex environment Bring a 360° approach to the products.
Promoting and consolidating Jil turnover (15M€) in 1997 with 16 Parisian corners and a staff of 25 saleswomen Referencing and negotiating with department stores MY STRENGTHS + Managing salesteams + Buying and managing
Developing the turnover (€ 15M€) and the brands GERBE and Christian DIOR in 10 corners.
Managing JIL's corner in Bon Marché then Galeries Lafayette Haussmann department store.