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Open to Permanent
Open to Permanent

Sophie Trehoret

Now Freelancer Ex Co-founder Maison Baum 👠 Ex CMO at Repetto 💃🏻
About

I’m leader in MARKETING, PRODUCT and COMMUNICATION, and assume my abilities to kick off a new business by my creative and leadership skills. Success: + By reviving REPETTO brand and shoes collection, I've multiplied the turnover by 12 between 2003 & 2014. + By Creating from scratch MAISON BAUM brand and by finalizing comfy heel concept, I've created all the foundations to build and develop a strong and successful shoe business. 2018: 30KE launching, 2019: 550 pairs sold by crowdfunding campaign ===>>>> 2018/2020: turnover multiplied by 40

Previous Brands
ST FASHION
Maison Baum
REPETTO Paris
DEVANLAY / Jil Male Underwear Division
Tights GERBE
MANUFACTURE BAS & COLLANTS GERBE
Work Experience
ENTREPRENEUR / Je recherche une société à reprendre par LBO + Conseils Dirigeant Marketing Business
Jan ‘23 -
Self employed

🎯 Passionnée par les marques et le savoir-faire, je souhaite participer à la renaissance d’une entreprise patrimoniale à travers sa reprise LBO en lien avec mon expertise Mode (chaussures, maroquinerie, lingerie, sportswear, prêt-à-porter, bijou...) et tous les univers lifestyle (déco, maison,...).

Head of Marketing Freelance 👗👙👟👠 👜 🌱 / Fashion Operation partner / CMO /
Feb ‘22 -
ST FASHION

🎯 Mission Coaching Transition: I bring my expertise to align brand, product, communication, distribution and operations. I am solution-oriented to develop turnover 🚀 in a sustainable and profitable way. 🎯 Strategy Organization Implementation: cross-functional expertise in creative industries with strong knowledge in footwear, leather goods, sportswear (positioning, collection monitoring, development, activation, Gotomarket, process, recruitment) 🌈 Open to discuss on your expectation in terms of brand management.

Founder & CMO
Jan ‘18 - Jan ‘22
Maison Baum

Around a patented orthopedic insole, I gave life to Maison Baum Paris Berlin. + Set up company principles (5 years strategy, Implementation plan, P&L, calendars, routine, responsibility distribution) and create branding from scratch + Improve the product concept, follow up collection developments (from design to prototype validation) with Portuguese production management (forecast, purchase, quality). + Kick off and activate digital community and customer journey on Shopify. 2018 Proof of concept / 2019 Ulule 🇫🇷 550 pairs sold / 2020 📺 #QVEMA 🇩🇪 5000 customers / 2021 focus 🇩🇪 / 2022 👋

Expert in Fashion Marketing / Executive MBA Global Fashion Management
Jan ‘15 - Dec ‘17
ST FASHION

Both freelance and Executive MBA student 🎯 Advising fashion brands on clarifying their global Marketing strategy and product offer. 🎯 Developing and launching new products categories (shoes, leather goods, jewellery, technical textile items).

MARKETING & COLLECTION DIRECTOR
Jun ‘03 - Oct ‘14
REPETTO Paris

BUILDING A VISIONARY AND PRAGMATIC MARKETING PROVIDING THE PRODUCT PUTTING FORWARD THE CRAFTSMANSHIP 🎯 WORLDWIDE MARKETING: A 5-year-old plan + Operational follow-up actions, team, budget, countries. From concept to activation: windows, visual identity, concept of the stores, digital, visual merchandising, plan on and offline, retail and wholesale, events, newsletters, press office, lookbooks, packagings, collaborations, customization, multichannel, training course... 🎯 COLLECTION: Shoes, leather goods, ready-to-wear, dance wear. Analysis of the market and the trends to develop the offer and define the collection plan + Conduct of the development (planning, budget, brief, colors, fabrics, sourcing, technical sheets, samples, production). 🎯 COMMUNICATION: Harmonizing the brand, the products, the stores, the consumers and creating some buzz. ORCHESTRA CONDUCTOR 🌈 SUCCESS CREATOR Using my leadership to manage the creative, technical and marketing teams.(around 12 people in my team) and transform realizations in success. MULTIPLICATION BY 12 OF THE TURNOVER OF REPETTO, between 2003 and 2014 🚀

Chief Product Officer / Dance ranges 🩰 🧘‍♀️
Jun ‘00 - Jun ‘03
REPETTO Paris

Building a coherent, pertinent, and lucrative offer (textile, shoes, luggage, accessories) Being in charge of the technical development Adjusting a marketing to the sales and resales depending on different channels (catalogues, promotions, merchandising, purchases)

Chief Product Officer
May ‘97 - Jun ‘00
DEVANLAY / Jil Male Underwear Division

Define JILL's collections and launching it Act in a complex environment Bring a 360° approach to the products.

Department Stores Brand Manager
Feb ‘96 - May ‘97
DEVANLAY / Jil Male Underwear Division

Promoting and consolidating Jil turnover (15M€) in 1997 with 16 Parisian corners and a staff of 25 saleswomen Referencing and negotiating with department stores MY STRENGTHS + Managing salesteams + Buying and managing

Department Stores Brand Manager
Jan ‘95 - Feb ‘96
Tights GERBE

Developing the turnover (€ 15M€) and the brands GERBE and Christian DIOR in 10 corners.

Head Salesperson
Sep ‘93 - Dec ‘94
MANUFACTURE BAS & COLLANTS GERBE

Managing JIL's corner in Bon Marché then Galeries Lafayette Haussmann department store.

Languages
French - Native
English - Fluent
Education & Training
Institut Français de la Mode
‘14 - ‘16
Executive MBA
Global Fashion Management (Promotion 2015)
Sup de Pub - INSEEC U
‘90 - ‘92
MASTER MARKETING ET COMMUNICATION
ISCT
‘87 - ‘89
BTS ACTION COMMERCIALE
Paris, France