Tayyaba Malik


Open to Opportunities

Tayyaba Malik

Head of Ecommerce

Current Location

London, UK

Tayyaba is open to new work opportunities

An established Multichannel Ecommerce specialist with extensive experience across UK and Global brands, confident in driving International expansion, localisation and customer Engagement through successfully proven acquisition and retention strategies. A determined team player; used to enjoying a high level of responsibility, with strong interpersonal skills, capable of problem solving, multi-tasking and self-motivated. Valued for creative and commercial thinking, with a strong work ethic and commitment to deliver the best solutions for the business, with 15 years' experience in Ecommerce and branding.

  • Brands Tayyaba has worked with
    • Tech21
    • EPOCH making toys
    • Bremont Watch Company
    • Whittard of Chelsea
    • Lulu Guinness
    • Fortnum & Mason
    • Cowshed Products, Cheeky & Neville
    • Karen Millen
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Permanent Positions

Head of Ecommerce


Sep 2022 - Present

Ownership of setting commercial landscape for the channel for DTC and Amazon: o Established P&L and refined departmental budgets focusing on building healthy margins o Interrogated annual budget to re...

Head of Ecommerce – (Interim role)

EPOCH making toys

Apr 2022 - Aug 2022

Responsible for the commercial planning and associated monthly actions to ensure Ecom budget is achieved
•Reporting into UK and Japan MD to deliver monthly and QTR sales performance and projections

Head of Ecommerce

Bremont Watch Company

Mar 2021 - Mar 2022

Responsible for growth of channel +15% YOY following on from COVID year
•Responsible for the commercial planning and associated monthly actions to ensure Ecom budget is achieved
•Confidently deliver...

Ecommerce Consultant

Whittard of Chelsea

Apr 2016 - Sep 2016

Reported into EPIC Private Equity LLP, providing consultancy services in reviewing current business processes, operations, trading activity, team structure, all third-party relationships, customer ser...

Head of Ecommerce

Lulu Guinness

Oct 2015 - Mar 2021

Responsible for delivering YOY sales growth: o +22% 2017 o +22% 2018 o +9% 2019
•Confidently delivered 5-year commercial plan whereupon investment was approved from Board level
•Responsible for buil...

  • Commercial Planning


  • Customer Acquisition and Retention


  • Multi-channel expertise


  • Brand Developement


  • Stakeholders Management


  • Brand Development & Expansion




School of Life

Awarded Certificate of Emotional Intelligence

to 2016

the London School of Journalism

Awarded Postgraduate Diploma in journalism

to 2008

London School of Journalism

'A' grade

to 2007

Brunel University

Bachelor of Science

2000 to 2004

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