Alys mathew
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London, UK
Alys is available for work
Highly commercial & decisive Marketing Director with a proven track record of devising strategy, developing brand & directing content creation. Success in leading, scaling & developing teams as well as overseeing brand & digital marketing campaigns that grow orders, customer acquisition & engagement. An expert in life cycle management, data analytics & improving customer experience which, along with a naturally inquisitive nature, results in the identifying of gaps & finding new brand opportunities. Accomplished in managing budgets, tracking ROI & negotiating strategic partnerships. Exceptional communication skills, bringing strong leadership, energy, passion & a 'can-do' attitude.
- Brands Alys has worked with
- Amplify Life
- Just Eat
- Interactive Investor
- Betfair
- Hutchinson 3g
- Hasbro
- The Jim Henson Company
- Sportsworld Media Group
- Alys' past titles
- Marketing Director
- Head Of Partnerships
- Marketing Director
- Consultant
- Head of Acquisition
- Head Of Customer Marketing
- Global Brand Manager
- Licensing Officer
- Sponsorship Executive
Open to relocation
Open to Full-time work
- Permanent Positions
- Freelance Assignments
MARKETING DIRECTOR
Amplify Life
Oct 2021 - Jul 2022
Constructed Brand, mission and Marketing strategy and measurements framework for new app delivered for launch in record time – in under 3months from joining the business.
•Identified & crystallised ...
HEAD OF MARKETING - RESTAURANTS
Just Eat
Aug 2016 - Oct 2021
Improved the partner sign up process that supported restaurant growth from 28k to 55k
•Developed restaurant & content strategy that increased engagement by an average of 12% YoY
•Devised audience s...
HEAD OF MARKETING
Interactive Investor
Jun 2014 - Apr 2016
Developed strategy, oversaw planning, measured performance & controlled budgets across direct, PPC, display, affiliate and SEO channels that increased 1 year RPA from £130 to £195 YoY.
•Analysis of ...
CONSULTANCY
Mar 2014 - Jun 2014
Notonthehighstreet - Analysed & critiqued their affiliate programme, negotiated new structured terms, & oversaw implementation with network. Trained in-house resource.
Alma Cuba Coffee - Complied re...
Head of Global Online Acquisition
Betfair
Feb 2011 - Dec 2013
Head of Global Online Acquisition: Feb 13 – Dec 13
Senior Marketing Manager International: Feb 11 – Feb 13
• Generated the global digital customer acquisition strategy across affiliates, display, S...
Brand Management
(Advanced)
International Marketing
(Advanced)
Brand Development
(Advanced)
Budget Management
(Advanced)
Customer Marketing
(Advanced)
CRM
(Advanced)
Campaign Development
(Advanced)
Marketing Strategy
(Advanced)
English
Fluent
Not specified.
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