Alys mathew

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Dweet
Available

Alys mathew

Marketing Director

Current Location

London, UK

Alys is available for work

https://www.linkedin.com/in/alysmathew/

Highly commercial & decisive Marketing Director with a proven track record of devising strategy, developing brand & directing content creation. Success in leading, scaling & developing teams as well as overseeing brand & digital marketing campaigns that grow orders, customer acquisition & engagement. An expert in life cycle management, data analytics & improving customer experience which, along with a naturally inquisitive nature, results in the identifying of gaps & finding new brand opportunities. Accomplished in managing budgets, tracking ROI & negotiating strategic partnerships. Exceptional communication skills, bringing strong leadership, energy, passion & a 'can-do' attitude.

  • Brands Alys has worked with
    • Amplify Life
    • Just Eat
    • Interactive Investor
    • Betfair
    • Hutchinson 3g
    • Hasbro
    • The Jim Henson Company
    • Sportsworld Media Group
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Freelance Assignments
Experience

MARKETING DIRECTOR

Amplify Life

Oct 2021 - Jul 2022

Constructed Brand, mission and Marketing strategy and measurements framework for new app delivered for launch in record time – in under 3months from joining the business.
•Identified & crystallised ...

HEAD OF MARKETING - RESTAURANTS

Just Eat

Aug 2016 - Oct 2021

Improved the partner sign up process that supported restaurant growth from 28k to 55k
•Developed restaurant & content strategy that increased engagement by an average of 12% YoY
•Devised audience s...

HEAD OF MARKETING

Interactive Investor

Jun 2014 - Apr 2016

Developed strategy, oversaw planning, measured performance & controlled budgets across direct, PPC, display, affiliate and SEO channels that increased 1 year RPA from £130 to £195 YoY.
•Analysis of ...

CONSULTANCY

Mar 2014 - Jun 2014

Notonthehighstreet - Analysed & critiqued their affiliate programme, negotiated new structured terms, & oversaw implementation with network. Trained in-house resource.

Alma Cuba Coffee - Complied re...

Head of Global Online Acquisition

Betfair

Feb 2011 - Dec 2013

Head of Global Online Acquisition: Feb 13 – Dec 13
Senior Marketing Manager International: Feb 11 – Feb 13

• Generated the global digital customer acquisition strategy across affiliates, display, S...

  • Brand Management

    (Advanced)

  • International Marketing

    (Advanced)

  • Brand Development

    (Advanced)

  • Budget Management

    (Advanced)

  • Customer Marketing

    (Advanced)

  • CRM

    (Advanced)

  • Campaign Development

    (Advanced)

  • Marketing Strategy

    (Advanced)

English

Fluent

Not specified.

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