Alys is available for work
Highly commercial & decisive Marketing Director with a proven track record of devising strategy, developing brand & directing content creation. Success in leading, scaling & developing teams as well as overseeing brand & digital marketing campaigns that grow orders, customer acquisition & engagement. An expert in life cycle management, data analytics & improving customer experience which, along with a naturally inquisitive nature, results in the identifying of gaps & finding new brand opportunities. Accomplished in managing budgets, tracking ROI & negotiating strategic partnerships. Exceptional communication skills, bringing strong leadership, energy, passion & a 'can-do' attitude.
Open to relocation
Open to Full-time work
Oct 2021 - Jul 2022
Constructed Brand, mission and Marketing strategy and measurements framework for new app delivered for launch in record time – in under 3months from joining the business.
•Identified & crystallised ...
HEAD OF MARKETING - RESTAURANTS
Aug 2016 - Oct 2021
Improved the partner sign up process that supported restaurant growth from 28k to 55k
•Developed restaurant & content strategy that increased engagement by an average of 12% YoY
•Devised audience s...
HEAD OF MARKETING
Jun 2014 - Apr 2016
Developed strategy, oversaw planning, measured performance & controlled budgets across direct, PPC, display, affiliate and SEO channels that increased 1 year RPA from £130 to £195 YoY.
•Analysis of ...
Mar 2014 - Jun 2014
Notonthehighstreet - Analysed & critiqued their affiliate programme, negotiated new structured terms, & oversaw implementation with network. Trained in-house resource.
Alma Cuba Coffee - Complied re...
Head of Global Online Acquisition
Feb 2011 - Dec 2013
Head of Global Online Acquisition: Feb 13 – Dec 13
Senior Marketing Manager International: Feb 11 – Feb 13
• Generated the global digital customer acquisition strategy across affiliates, display, S...