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Alaa Najd

Fashion designer
About

Born in July 1983, I didn't start his career in fashion until I was 27, when I realized that I could not carry on in the business field, I then applied to study fashion design at ESMOD - a Paris - based fashion school with international programs, including one in Beirut. After graduation, I nailed the jury prize that earned him an internship at Georges Chakra fashion house, my journey afterwards was marked with numerous collaborations with different well known fashion designers including Basil Soda and Caroline Seikaly. Not long after, I applied for Project Runway Middle East and was the inaugural winner of the first season. The guidance I received during the program made me balance my creative style with an awareness of the commercial market forging a refined and polished identity. My signature style is minimal, classical and modern with an edge of complexity. My taste is influenced by architecture and Origami twists, which are the cornerstone of my innovative vision of the modern woman. I have established my own line and is relentlessly working on engraving my own legacy, identity and innovative vision onto the huge edifice of lebanese and hopefully internationally successful and influential fashion designers.

Previous Brands
FORM Corporate/Couture
EGO Sustainable
Lebanese American University
Bloom Fashion Institute
ALAA NAJD
Project Runway Middle East
Esmod Beirut - Fashion Institute
Caroline Seikaly - Fashion House
Basil Soda
Georges Chakra - Fashion House
Work Experience
Head of Design Department
Nov ‘24 -
FORM Corporate/Couture

Fashion Consultant
Jun ‘23 -
EGO Sustainable

Fashion Design and Pattern Cutting Instructor
Sep ‘18 - Jun ‘21
Lebanese American University

Fashion Design - Level 2 Fashion Design - Level 3 Pattern Drafting - Level 2

Fashion Consultant/Instructor
Feb ‘18 - Dec ‘18
Bloom Fashion Institute

Create Fashion Design Course Program and Syllabus Teach Fashion Design course - Level 1 Graduation Final Show Planning and Managing

Founder
Jan ‘17 -
ALAA NAJD

Projects and Private Customers

Winner
Dec ‘16 -
Project Runway Middle East

Fashion Design Instructor
Sep ‘15 - Apr ‘16
Esmod Beirut - Fashion Institute

Fashion Design - Level 1

Creative Designer Assistant and Pattern Maker
Jan ‘14 - Apr ‘15
Caroline Seikaly - Fashion House

Coming up with collections' concepts Creating garments' designs Creating patterns for the collections' garments

Pattern Maker / Creative Assistant
Oct ‘13 - Jan ‘14
Basil Soda

Fashion Design Intern
Aug ‘13 - Sep ‘13
Georges Chakra - Fashion House

Internship at Georges Chakra fashion house as a reward for the graduation project jury prize. - Designing for the upcoming season collection - Trends and Details Research - Pattern Drafting for my own designs (few was finalized to be part of the collection)

Languages
English
Arabic
French
Education & Training
ROME Business School
‘22 - ‘23
Master of Management
Caroline Seikaly Fashion House
Bachelor of Science
American University of Science and Key tesponsiiles
‘01 - ‘06
Technology
Rome, Metropolitan City of Rome Capital, Italy