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Emilie Lavialle

Fashion Marketing Consultant, Product Learning Manager
About

Hi 🙋‍♀️, here are the keys to discover what my traditional resume or Instagram CV cannot reveal: three areas that define my career path, my two main roles, and the skills acquired through these experiences: _Learning Project Manager Project management from conception to execution, with strong expertise in 360° marketing strategy for luxury and contemporary brands: *Leadership: Ability to guide multidisciplinary teams towards achieving ambitious goals aligned with brand strategies. *Transmission & Pedagogy: Sharing and conveying know-how and aspirational artistic references in corporate and academic environments. *Interpersonal Skills: Excellent communication, negotiation, and co-development skills, positioned as a mentor. _Creative Content Strategy Designer of visual training and branding materials with a structured and methodical approach: *Up Skills: Development of a retail e-learning platform on Yoobic with over 80% engagement through an interactive and efficient online experience. *Innovation: "Visual Storytelling," exploring new creative approaches and interactive video content to maximize engagement on digital platforms. *Methodologies: Implementation of an extensive and enriched catalog based on feedback from each market's specificities. _Luxury Fashion Ambassador Passionate about fashion and brand culture, I promote brand spirit with curiosity and open-mindedness: *Expertise: Over 10 years of experience in the most prestigious Parisian houses and trusted consultant for young French brands. *Brand Culture: Strong understanding and adherence to the "brand experience" of the brands I collaborate with. *Curiosity: Constantly exploring new trends, consumer insights, and retail innovations. 📍 I am currently looking for a position where I can be autonomous, a source of proposals to build relevant and effective training modules, as well as to support managers and teams in the field with all my expertise in 'Fashion & Trends.' 📸 Feel free to check out my Instagram CV project: Emilie_Lavialle Portfolio. I share images, words, and music that intertwine, complementing the definitions and anecdotes of my experiences at these fantastic fashion maisons.

Previous Brands
CHANEL
ERES - Groupe Chanel
GANT France
KENZO Mode
Mod'Art International Paris
Work Experience
Streetwear Culture Consultant
Jan ‘19 - Dec ‘22
Mod'Art International Paris

'Streetwear', cours & workshops, 2eme année 'Bachelor Styliste' 'Sportswear', cours & workshops, 1er année 'Management de la mode' ' Visual Merchandising' Workshop & Paris store tour, International students 'Concepts innovants & nouveaux modes de consommations', consulting Groupe Mulliez

Global Product Training Manager
Sep ‘14 - Jan ‘23
KENZO Mode

Manager du service 'Products Training' pour l'ensemble des marchés Europe & International. Création du catalogue des outils et formations produits PAP & Accessoires: Training books, Collection Trainings, E-Module & Gaming avec le programme Retail smarter 'YOOBIC '. Business oriented, suivie des sell-through et activation d'action plan.

Visual Merchandiser Manager
Feb ‘10 - Aug ‘14
GANT France

Responsable de l'image de la marque sur son réseau de 30 boutiques en France, création des concepts vitrines et displays in-store, corners en grands magasins, et multimarques en France. Management d'une équipe de 3 visual merchandisers.

Responsable de l'identité visuelle
Sep ‘07 - Apr ‘08
ERES - Groupe Chanel

Création des vitrines en collaboration avec la styliste et l'architecte Eres. Réalisation des Guidelines saisonnières des vitrines et des displays. Création de brief d'inspiration pour le nouveau mannequin « Eres » ainsi que pour les "P.O.S. matérials". Audit des boutiques parisiennes, analyse et évaluation des futurs axes d'améliorations. Management de 2 personnes une assistante et un merchandiser. Recommandations merchandising 'key looks' pendant les buying sessions.

Senior Visual Merchandiser
Jun ‘04 - Feb ‘10
CHANEL

Au sein du service Image, principale coordinatrice merchandising pour les boutiques Parisienne ainsi que pour des événements en Europe. 2008/2009 Chanel UK, mission de détachement en interne Responsable Visual merchandising pour les boutiques de Londres, Manchester et Dublin.

Languages
English - Work Proficiency
Paris, France