Mayank Sneh

• Strategising and executing a comprehensive digital marketing strategy, utilising PPC, SEO, social media, website, and content to drive results. • Formulated organisational-wide integration of HubSpot Email Automation, enhancing efficiency and engagement. • Led the annual and quarterly integrated planning process, optimising budgeting and ROI plans while crafting innovative digital marketing initiatives. • Collaborating seamlessly with marketing channel leaders and cross-functional teams to define customer objectives and pivotal performance metrics. • Diligently monitored performance metrics of all digital marketing campaigns, aligning them with predefined goals and KPIs and translating insights into actionable strategies. • Analysing data from paid media, web traffic, and SEO marketing to predict trends and develop actionable insights. Deriving strategic improvements from campaign data and identifying potential enhancements. • Leveraging paid media, web traffic, and SEO data to anticipate trends and derive actionable insights, driving strategic campaign enhancements. • Identifying and optimising conversion points, enhancing user funnels and proposing strategic improvements for websites and campaigns. • Staying at the forefront of emerging technologies, offering thought leadership on their adoption and providing digital marketing best practices and expert guidance.

Successfully developed and executed digital marketing campaigns that achieved a notable 25% increase in website traffic and a 30% increase in lead generation. Leveraged SEO, PPC, and social media advertising techniques to drive targeted traffic and generate qualified leads. Employed A/B testing methodologies to optimize website and landing page conversion rates for enhanced performance. Conducted in-depth analysis of campaign data to track progress and implement effective strategies to improve results. Created and managed high-quality content for a website, blog, and social media platforms to attract and engage target audiences. Collaborated closely with sales and product teams to ensure seamless alignment of digital marketing efforts with overall business objectives.

• Conceptualized and created an appealing online store layout, including designing the store logo, organizing product categories, and enhancing the overall visual appearance. • Oversaw and meticulously reviewed the creation and listing of products, ensuring clarity, completeness, and adherence to established standards. • Formulated a comprehensive eCommerce sales strategy, including forecasting sales volumes and managing sales processes to achieve sales objectives. • Directed and executed promotional campaigns to boost sales and enhance competitiveness, while effectively managing inventory levels. • Conducted extensive market and data analysis on demographics, cultures, and analytics to identify customer needs and preferences. • Optimized web content for Search Engine Optimization (SEO) to improve visibility in search engines, and implemented cost-effective SEM strategies to improve SERP rankings, click-through, and conversion rates. • Capitalized on the dynamic digital marketing landscape, utilizing platforms such as Google Ads, Facebook Ads, and Bing Ads, to maximize business opportunities. • Defined and tracked critical customer metrics using Key Performance Indicators (KPIs). • Provided innovative solutions to optimize systems and streamline processes. • Conducted competitor analysis and closely monitored new products and pricing trends to stay ahead of the competition. • Integrated Email Marketing Automation with OptinMonster Pop-up Builder and HubSpot to enhance marketing automation capabilities and improve lead generation.

• Designed the website focussing on the needs of International Students, coming to France. • Daily schedule includes participating in all aspects of business development from market research to operations and marketing, ensuring a smooth transition of the business. • Formulating the company's vision, goals, and objectives; holding talks with the major services providers like Banks, Insurance Companies, Housing Organisations for Partnership. • Performing SEO, Google Analytics and Affiliations to monetize the website and generate traffic.

• Designing Growth Strategies • Writing a Marketing Plan • Digital Transformation of small business and vendors for maximum reach online. • Setting up and designing the WordPress site, building sales funnels. • Working with Facebook, Instagram, Keywords Bidding, Google Ads for promoting businesses. • Brand and Marketing Integrations • Email Marketing & Content Marketing Campaigns • Mapping User Journeys and defining KPIs

• Lead generation and data services that accelerate the technology sales process to drive business opportunities and develop new territories, by identifying intent among technology buyers. • Planning, execution and tracking for digital, lead generating programs directly and via partner community in APAC, including events, content syndication, webinars, email campaigns. • CPL campaigns across the buying journey that covers the entire spectrum right from awareness to engagement to conversion. • Dealing in HQL, SQL, MQL and Account-Based Marketing.

• Setup enterprise structure for business process. • To Understand business requirements document prepared by on-site coordinator • Responsible for MM Configuration and Mapping Requirements. • Prepared customization document • Coordinated with all the other required modules to discuss and sort-out the integration-related issues with FI, CO & SD modules. • Master data Migration – Material master, Info records, Vendor master (Purchasing view), source list and Condition records • Transaction data migration – Inventory, Open Purchase orders • Timely resolution of end user queries and if necessary, proactive discussion on critical issues with super users • Identified Customer Requirements • Configured the Pricing Procedure for Import Purchase and Domestic Purchase • Configured Stock Transport order. • Configuration of purchasing activities like PR, RFQ, Contracts, PO, Info record & GR. • Configuration of Release Procedure with classification for Purchase documents, • Worked on special stocks like vendor consignment & subcontracting • Loaded Material Master, Info record, source list, output conditions • Loaded Cutover Data – Open Purchase orders and Stock balances • Prepared Test Cases, User Manual & Configuration Document.

Worked as a Business Development Associate Intern and was actively involved in the projects and tasks assigned to me, which were basically to coordinate the Leadership program and other activities that the organization undertakes, communicate with the regional coordinator and maintain a Database on the status of applicants, selection, the progress of all activities, etc., as needed and applicable. Develop and facilitate all kinds of activities highlighting the benefits of the YLC program at any venue in that region.

Drilling & Directional Drilling