Results-driven professional with a strong background in business development, sales, and digital marketing. Proven success in driving revenue growth, optimizing brand engagement, and executing data-driven market expansion strategies. Skilled in CRM management, lead generation, and SaaS sales, with expertise in high-impact campaign execution to maximize customer acquisition and retention. Adept at leveraging analytics to refine marketing strategies and accelerate sales performance.
Achievements: 1. Team Supervision: • Managed and directed a team of 20 floor staff for smooth operations and top-notch customer service. • Customer Interaction: Engaged with customers to ensure satisfaction and addressed any complaints or concerns. 2. Efficiency Improvement: • Introduced a scheduling system that optimized staffing, reducing labor costs by 15% while maintaining excellent customer service.
Achievements: 1. Strategic Branding and Social Media Campaign: • Devised effective brand strategies, implementing a social media campaign. • Achieved a 35% increase in total social media engagement and a 40% increase in website conversions. 2. Digital Ecosystem Management and Analytics: • Managed digital ecosystems, enhancing product positioning. • Utilized analytical tools to track and measure marketing campaign success. • Achieved an average click-through rate of 15% and a conversion rate of 20%. 3. Collaboration and Brand Awareness: • Contributed to the digital go-to-market strategy. • Collaborated with social media influencers, leading to a 50% increase in brand awareness.
Achievements: 1. Design Awareness Collaboration: • Collaborated with Skyblue Design and various educational institutions at international, national, and local levels to enhance design awareness. 2. Engagement Events and Inquiries: • Conducted 100+ engagement events for art activities in preschools, fostering brand recognition. • Organized 50+ events in national and local schools, resulting in a substantial 20% increase in in-house inquiries. 3. Corporate Events: • Spearheaded impactful national and local corporate events to boost brand awareness. • Orchestrated successful B2B trade shows, securing valuable tie-ups with international, national, and local universities. 4. Franchise Expansion and Support: • Successfully opened 4 franchises at different locations. • Provided pre-launch support, managed the hiring process, and conducted staff training. 5. Regional Sales Team and PR Marketing: • Equipped and trained a regional and local sales team of 30 people for effective engagement with educational institutions. • Managed a comprehensive PR marketing strategy, including Google Ads, keywords, local paper ads, banner ads, and radio/TV commercials.
Achievements : 1. Team Management and Performance : • Trained and supervised a team of 6, achieving a 19% increase in in-house inquiries and improving brand identity. 2. Brand Marketing and Franchise Expansion : • Spearheaded B2B trade shows and B2C events, strategically positioning the brand for diverse clientele engagement. • Expanded the franchisee network by 3 new franchises and acquired customers through effective brand marketing. 3. Strategic PR Operations and Business Partnerships : • Devised and executed strategic PR operations, fostering partnerships with 30 new business associates. • Generated 100+ inquiries through B2C events like public speaking and intellectual games. 4. Comprehensive PR Marketing Strategy : • Managed a comprehensive PR marketing strategy, including Google Ads, keywords, local paper ads, banner ads, and radio/TV commercials.