Consolidated global product,brand and merchandising management experience ( roughly 10 years ) in a senior position within medium and billion international companies. Proven and consolidated experience managing different product categories in multi-ethnic dynamic global environments. Strong experience in a sport company with a significant and crucial knowledge of sport values and principles. Licenses business model background ,focused on accessories within different international companies.
Provide input to Product Merchandising to support the development of the Assortment • Provide input and recommendations for regional sales plan to MCO Planning by Channel, Season and Account • Provide input and recommendations for regional sales plan to Merch Planning by Consumer Environment, Gender, Key Franchise Families & End Use • Deliver Consumer Relevant Assortments for Key Accounts according to: • Consumer Environments and local needs • Assortment structure and Product Merchandising & Marketing initiatives • Segmentation and Differentiation Strategy • Determine breadth and depth of account assortments at each level of Assortment Architecture • Deliver assortment and investment plans for Strategic Accounts in close collaboration with their buying team and Key Account Manager to ensure the right brand positioning and sales turnover • Be a key player in GTM integration and develop a GTM process for the accounts • Monitor assortment performance vs. Strategic Choices and Merchandising Plans; drive Monthly Performance meetings with Product Merchandising • Prepare and drive Pre-line meetings alongside KA manager • Collaborate with marketing for bespoke KA campaigns • Frequently visit the accounts alongside KA manager: • For deep understanding of Consumer and Account evolution • Monitor and track local (and adjacent) competitors' performance and initiatives, for an “hyper- local expertise” • Develop the best assortment of the account but also brief the peers on gaps in the assortment to identify SMU needs
MAIN ACTIVITIES -Guarantee the development and implementation of a collection framework in terms of market driven products range and pricing proposals; -Manage market analysis and research; -Monitor turnover developments analyzing and optimizing distribution channels, implementing sales plan actively steering sales organizations; -Interact, analyze and communicate with our subsidiaries and markets to define requirement for our assigned lines; -Responsible for the pricing of the collection according to the target positioning and margins -Define seasonal forecasts and delivery plans; -Lead the core range process definition for directly operated stores; -Collaborate cross functionally to ensure the proper implementation of strategies -(Market, Design, Operations, Shop Construction, Visual Merchandising, Communication...).
MAIN ACTIVITIES -Development and implementation of market research plans and relationships to market -research suppliers/partners. -Run queries on own data and performs analysis to support decision senior and junior -brand managers; -Compiles and deliver business intelligence reports for brand managers; -Researches information for marketing team and other departments; -Sell in analysis, collection structure analysis. -Build methodology and processes for Market sizing, Market share and Customer -Segmentation analyses -Provide market intelligence measuring market-specific metrics and analyses on market size, -market share, and industry trends for product/services/solutions to support marketing and -sales planning and development.
MAIN ACTIVITIES -Reporting to the Sr. Product & Merchandising Manager, tasked with full product creation -process for footwear first and second line. -Supervised direct report focused on line planning, data entry, and sample management -Responsible for planning and assorting market competitive styles & SKUs to maximize -productivity, margin, and revenue -Sell-in, sell-out reporting and competitor analysis. -Product range and line building analysis -Support during sales campaigns (creation of sales brief for first line brands)