Consolidated global product,brand and merchandising management experience ( roughly 10 years ) in a senior position within medium and billion international companies. Proven and consolidated experience managing different product categories in multi-ethnic dynamic global environments. Strong experience in a sport company with a significant and crucial knowledge of sport values and principles. Licenses business model background ,focused on accessories within different international companies.
MAIN ACTIVITIES -Guarantee the development and implementation of a collection framework in terms of market driven products range and pricing proposals; -Manage market analysis and research; -Monitor turnover developments analyzing and optimizing distribution channels, implementing sales plan actively steering sales organizations; -Interact, analyze and communicate with our subsidiaries and markets to define requirement for our assigned lines; -Responsible for the pricing of the collection according to the target positioning and margins -Define seasonal forecasts and delivery plans; -Lead the core range process definition for directly operated stores; -Collaborate cross functionally to ensure the proper implementation of strategies -(Market, Design, Operations, Shop Construction, Visual Merchandising, Communication...).
MAIN ACTIVITIES -Development and implementation of market research plans and relationships to market -research suppliers/partners. -Run queries on own data and performs analysis to support decision senior and junior -brand managers; -Compiles and deliver business intelligence reports for brand managers; -Researches information for marketing team and other departments; -Sell in analysis, collection structure analysis. -Build methodology and processes for Market sizing, Market share and Customer -Segmentation analyses -Provide market intelligence measuring market-specific metrics and analyses on market size, -market share, and industry trends for product/services/solutions to support marketing and -sales planning and development.
MAIN ACTIVITIES -Reporting to the Sr. Product & Merchandising Manager, tasked with full product creation -process for footwear first and second line. -Supervised direct report focused on line planning, data entry, and sample management -Responsible for planning and assorting market competitive styles & SKUs to maximize -productivity, margin, and revenue -Sell-in, sell-out reporting and competitor analysis. -Product range and line building analysis -Support during sales campaigns (creation of sales brief for first line brands)