Lenya Boumeddane

-

Dweet
Available

Lenya Boumeddane

Brand management - Business development manager

Current Location

Dubai - United Arab Emirates

Lenya is available for work

WORK SUMMARY

  • Brands Lenya has worked with
    • AZADEA Group (Retail)
    • Modernest - Chalhoub (Retail)
    • FBD Group (Retail)
    • SATAB (Fashion)
    • SCHMIDT GROUP (Retail)
  • Lenya's past titles
    • Marketing Manager
    • Manager of Marketing
    • BRAND MANAGER AND INTERNATIONAL BUSINESS DEVELOPMENT GCC MARKET
    • Product Brand Manager
    • Marketing Executive
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
Experience

SENIOR BUSINESS DEVELOPMENT MANAGER (FASHION - F&B) GCC MARKET

AZADEA Group (Retail)

Apr 2022 - Now

Business Development Assess incoming high potential brands, transversal business development projects to pursue, including strategic commercial go-to-market opportunities, multi-brand initiatives & ev...

CO-FOUNDER - MARKETING & OPERATIONS MANAGER

Modernest - Chalhoub (Retail)

Sep 2021 - Apr 2022

Brand management Marketing development : Artistic direction , logo design, website and brand DNA Business development : Business strategies, (100K€ portfolio) Development and implementation of KPI On...

BRAND MANAGER AND INTERNATIONAL BUSINESS DEVELOPMENT GCC MARKET

FBD Group (Retail)

Jan 2020 - Sep 2021

Product Marketing development : Define product offer regarding markets specificities (GCC and Latin America) and negotiation with suppliers : price list, quality, delivery, export specificities Open n...

BRAND AND PRODUCT MANAGER

SATAB (Fashion)

Jan 2017 - Jan 2020

Brand Development Analyze markets on different Business Unit such as Packaging, Industry, Fashion and manage activation plan for new products with an ROI approach Introduce new products to sales team,...

MARKETING EXECUTIVE

SCHMIDT GROUP (Retail)

Jan 2014 - Jan 2017

Supporting the Marketing Manager in completing agreed activities Creating and posting blog posts and articles on the company's website and social media pages Preparing coherent marketing campaign repo...

  • Merchandise Development

    (Intermediate)

  • Team Culture

    (Advanced)

  • Brand Communication

    (Intermediate)

  • Brand Advertising

    (Advanced)

  • Workplace Culture

    (Advanced)

  • Marketing Management

    (Advanced)

  • Trade Advertising

    (Advanced)

  • Merchandise

    (Advanced)

Italian

Fluent

Arabic

Basic

English

Fluent

Spanish

Native

French

Native

IDRAC LYON

MBA DEGREE

to 2014

Università degli studi di Parma

MA DEGREE

to 2013

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