I help fashion creatives and brands refine their visual identity and creative direction so their work feels cohesive, elevated, and intentional. With a background across luxury retail, high-end studio environments, and editorial production, I bring a sharp eye for visual language, emotional branding, and the cultural nuances that shape how stories resonate. My experience spans both sides of the lens—concepting campaigns as a strategist and embodying them as a model, giving me a unique perspective on how narrative, image, and cultural relevance intersect to move people. Whether I’m crafting a campaign, refining a brand’s visual language, or guiding a creative founder toward clarity, I help make the intangible tangible—and turn ideas into emotionally resonant creative direction.
Supporting brands, designers, stylists, and multi-disciplinary creatives by providing strategic and creative clarity across their brand journey. My work sits at the intersection of taste, intention, and storytelling. - Brand Strategy — Define and refine your brand story, core message, and creative positioning - Creative Direction — Develop visual narratives, moodboards, and campaign concepts that align with your identity - Concept Development — Translate loose ideas into clear, compelling frameworks and content themes - Styling & Visual Curation — Curate looks, references, and aesthetics to align with the emotional tone of your project - Creative Consulting — Offer grounded, tailored insight to help you make confident decisions around your next move
- Worked on the A/W24 & PreFall24 Collection - Developed samples aligned with the mood of the collection to completion -Supported the day-to-day operations of the design studio, managing calendars, timelines, and key deliverables across collections and special projects. - Acted as liaison between internal teams (Design, Production, PR) and external collaborators (stylists, agencies, show producers), ensuring clear communication and timely execution. - Prepared decks, mood boards, and research materials to support design development and seasonal presentations. - Attended shoots and events to ensure smooth execution and brand alignment, acting as the on-site liaison between creative teams and external collaborators, solving problems in real-time. - Participated in creative meetings, contributing ideas and helping translate briefs into actionable tasks while maintaining studio organisation and momentum.