I’m a senior commercial professional with extensive experience across wholesale, sales, and strategic brand development within premium and luxury markets. I have a proven track record of scaling wholesale businesses, leading high-performing teams and building successful partnerships with major retailers across the UK, Europe, and International territories. Throughout my career I’ve worked across start-ups, SMEs and larger international businesses giving me the entrepreneurial mindset and strategic leadership skills needed to succeed in fast-paced, evolving environments. I’m a confident negotiator with a strong ability to foster long-term, high-value stakeholder relationships, combining emotional intelligence with strategic thinking and strong commercial acumen.
• Driving growth for fashion & retail brands via wholesale expansion, strategic partnerships, in depth marketing plans, brand identity refinement and creative content strategies. • Advising & supporting fashion industry leaders with personal brand development.
• Led the UK wholesale market strategy & drove 96% growth YoY in new customer acquisition. • Managed 20 key accounts with a 150% YoY turnover increase. • Spearheaded European business development, training teams on prospecting and account growth.
- Sales: Motivated and managed team of 3 achieving increases in deal size, margins and conversion rates. Accountability for building sales pipeline and developed new market strategy in response to economic climate - Marketing: Managed budgets & drove marketing strategy, supporting Marketing Manager in decision making - Account Management: Supported Account Manager in retaining and growing client base, advising on client strategy - General: Monthly KPI tracking, team 1:1’s & development meetings, company wide reporting.
Remote Luxury Footwear - Start Up/SME Set up commercial processes & launched B2B, negotiations underway with Neiman Marcus & Net a Porter Shortlisted for Best New Brand & Designer of the Year - Drapers Footwear Awards 2022 Restructure of marketing, PR & pricing strategies Sales forecasting, marketing & advertising budgets Management of D2C ecommerce platform: inventory management, copywriting & analytics Digital marketing: running Meta Ads, email marketing & customer journeys, content marketing Social media management: all content & campaigns, online brand presence & engagement Established brand voice: content creation & copywriting Market analysis & design consulting Company communication lead with key stakeholders
Home Fragrance/Cosmetics - Start Up/SME Aug 2010 - July 2021 Remote / Bristol Set up Commercial processes & launched B2B Drove consistent high growth: 50-100% revenue increases month to month Established network of 150 retailers in 6 months Online Key Accounts: Pretty Little Thing, Boohoo.com, Prezzybox, I Saw It First, Just My Look & Fragrance Direct On exit negotiations ongoing with Boots & Tesco Drove category growth through New Product Development: market analysis, concepts, production, POS & packaging, to market launch Strategy: pricing, sales forecasting, market positioning KA own label: concept ideas, price negotiation, market launch
50 accounts + Key Accounts ASOS, Office & The Hut Group Onboarding John Lewis, House of Fraser, Kurt Geiger, Arnott's Achieved revenue growth by monitoring sales & inventories, negotiating space & positioning, implementing activity plans, increasing market share across categories Strategic planning: forecasting, customer strategies, distribution P&L accountability: revenue generation, market costs, trading terms Led seasonal sales campaigns, analysis of sell in & sell out Management of trade marketing campaigns Stakeholder employee brand training Regional Manager role for retail team of 8 Turnover £5m p/a BUSINESS DEVELOPMENT & RETAIL OPERATIONS
Luxury Jewellery & leather goods 50 accounts + Key Accounts Harrods & Harvey Nichols London, Dubai & Riyadh Achieved 30% increase expanding market share across categories Forecasting, terms negotiation, inventory management, pricing/margins Sell out analysis, ensure depth in high margin products Coordinate new product launches, PR events & training Management of sell in (London & Paris Showrooms) Turnover £2m p/a
Multi brand Luxury Lifestyle Boutique April 2006 - Dec 2007 Notting Hill, London Consistently exceeded sales targets by approx 20% Worked with over 60 brands across multiple categories
Delivered a luxury high end customer experience Managed VIP & Celebrity database