Vasco Cruz



Vasco Cruz

Sales Brand Manager Lead for International Luxury Portfolio

Current Location

London, UK

Vasco is available for work

London-based account manager Lead for International Luxury Portfolio with a passion for immersive experiences, luxury brands and interactive consumer journeys. Background in Marketing Management (MA, University of Bologna) and Product Design (BA, IADE Lisbon). Excels when assisting brands with improving their retail/digital experiences, CRM and retail operations.

At his best when driving sales & marketing projects from concept to delivery as a lead Sales Brand Manager for Vince, Victoria Beckham, and Valentino - Assists buying team with market research and decision-making when going to the market. But also supports the marketing team in designing end-to-end roadmaps, engagement cycles, partnership collaborations and overall building a healthy relationship with all our key clients across multiple platforms in-store and digitally.

(The Observer, GQ, Farfetch, Harrods, Net-a-Porter, Meero Paris, Alexander McQueen, Samsung, Coca-Cola, Planet Organic, among others)

Solid creative technology skills, with a deep understanding of omnichannel campaign innovative and graphic design trends. Speaks four languages (English, Portuguese, Spanish & Italian). Thrives in fast-paced, dynamic environments.

  • Brands Vasco has worked with
    • Harrods
  • Vasco's past titles
    • Brand Consultant
    • Brand Marketing Coordinator
    • E-Commerce Specialist
    • Customer Relationship Management Consultant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Fashion Consultant | Selected Brands

Self employed

Jul 2020 - Present

• Assistant - Vetements Sustainable Awareness Installation x Harrods 2018 • Entry Consultant 2021 United
Climate Change Conference;
• Fashion Consultant for June Sarpong's book release The Power of ...

Sales Brand Manager | Lead for Valentino, Victoria Beckham, Vince


Mar 2018 - Present

• Contributed to a brand growth of 30% and a turn-over of £4M p/a;
• Increased global customer acquisition by 100% during 2018-2022;
• Planned purchase orders and manage collection & product cycle; ...

eCommerce Content Strategist


May 2020 - Aug 2020

•Provided strategic input on all aspects of a website – brand/product categorization and navigation (PPC) with a focus on implementing the new SaaS Farfetch Black/White Solutions System;
• Establishe...

Client Relationship Management Expert


Sep 2017 - Feb 2018

• Developed a strong book of clients;
• Accelerated client growth through improved CRM strategies, customer acquisition, direct sales & marketing strategies, operations service, delivery and product ...

  • Project Management


  • Photoshop


  • Creative Direction


  • Art Direction

  • Graphic Design

  • Visual Merchandising

  • Merchandise Planning


  • Luxury Goods









Work Proficiency



General Assembly


Digital Marketing

2017 to 2017

Università di Bologna

MA Fashion Culture and Management

Business Administration and Management, General

2014 to 2016

IADE - Creative University

Bachelor's degree

Industrial and Product Design

2010 to 2014

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