London-based account manager Lead for International Luxury Portfolio with a passion for immersive experiences, luxury brands and interactive consumer journeys. Background in Marketing Management (MA, University of Bologna) and Product Design (BA, IADE Lisbon). Excels when assisting brands with improving their retail/digital experiences, CRM and retail operations. At his best when driving sales & marketing projects from concept to delivery as a lead Sales Brand Manager for Vince, Victoria Beckham, and Valentino - Assists buying team with market research and decision-making when going to the market. But also supports the marketing team in designing end-to-end roadmaps, engagement cycles, partnership collaborations and overall building a healthy relationship with all our key clients across multiple platforms in-store and digitally. (The Observer, GQ, Farfetch, Harrods, Net-a-Porter, Meero Paris, Alexander McQueen, Samsung, Coca-Cola, Planet Organic, among others) Solid creative technology skills, with a deep understanding of omnichannel campaign innovative and graphic design trends. Speaks four languages (English, Portuguese, Spanish & Italian). Thrives in fast-paced, dynamic environments.
The Net Loft | Build | Scale | Grow Where commercial growth, consultancy, and creativity converge. With over 175 years of combined team experience and a portfolio of 20+ toolkits and 24 tangible deliverables, The Net Loft helps ambitious SMEs and start-ups unlock meaningful growth. Whether you’re breaking into new markets, launching products, solving complex problems or boosting turnover, we work alongside your team to deliver measurable results. We started in a literal net loft in Porthleven, West Cornwall – and we’ve carried that grounded, hands-on spirit into everything we do. What we believe in: 🚀 Commercial reality over fluff 🤝 People-first partnerships 🔍 Honest insight and clear direction 💡 Learning from failure to create success 💬 Asking why – and not settling for a plaster fix Our approach: A mix of strategic consulting, practical delivery, and leadership support designed to help you build strong foundations, scale effectively, and grow sustainably. We’re not afraid to challenge, coach or get stuck in — because when you succeed, we succeed. We’re for the doers. The thinkers. The businesses that want to make it happen. Let’s talk about how we can help you move from potential to performance – vasco@the-net-loft.co.uk or andy@the-net-loft.co.uk 📍 London | Cornwall | Bristol | Bath | Devon
• Co-founded Leven Creative, a UK-based agency specialising in creating custom solutions that seamlessly integrate brand strategies to expand clients’ Swiss watch market reach, resulting in increased brand recognition and market share for clients. • Led product management initiatives focusing on design, manufacturing, branding, and digital marketing services tailored to the luxury timepiece industry, successfully launching multiple high-impact projects that boosted clients’ engagement and sales • Managed cross-functional teams to combine innovative design with strategic marketing, effectively engaging target audiences in the luxury watch sector and enhancing, resulting in a 30% increase in client satisfaction. • Implemented agile methodologies to deliver customised solutions, improving operational efficiency and reducing project delivery times, which led to higher client retention and repeat business within the Swiss watch market. • Built and nurtured strong client relationships in the luxury timepiece industry, contributing to significant revenue growth for Leven Creative and establishing the agency as a trusted partner for Swiss watch brands, achieving an 80% client retention rate and expanding the company’s portfolio across various industries.
• Managed a portfolio of key accounts at MVB-online.com, increasing client retention rates by 20% through exceptional service and relationship management. • Implemented SAP software to efficiently manage and store all business-related data—including financial records, customer data, and employee information—improving data accessibility and accuracy by 30%. • Achieved a 25% growth in sales revenue by identifying new business opportunities and upselling additional services to existing clients. • Collaborated with cross-functional teams to ensure timely delivery of products and services, enhancing customer satisfaction scores by 30%. • Analysed client performance metrics using SAP software to provide strategic insights and recommendations, contributing to clients’ business growth and loyalty.
• Planned, managed, and reported outcomes of various events involving corporations, unique brand collaborations, and tradeshows—including The Prince’s Trust, Brewin Dolphin Investment, Chinese Tourism Action Group, and Secret Garden Distillery. • Established relationships with key industry players such as The Kimpton, The George Intercontinental, Balmoral, and W Hotel to increase B2B and B2C opportunities in Edinburgh. • Developed a Shopify data tracking and measuring system to identify target audiences and product segments, enhancing marketing efficiency. • Collaborated with marketing, development, and production teams to create a virtual consultation booking system, boosting website traffic by 50% and generating £5k in the first month. • Developed and executed a comprehensive social media advertising strategy, resulting in a 50% increase in brand awareness and a 30% growth in customer engagement within six months while expanding network outreach across targeted markets, including Edinburgh, London, New York, Los Angeles, Paris, Toronto, and Singapore.
Selected Work: • Rebranding and Webdesign at WEFT Limited (2025): Fashion EPR https://www.weft.org.uk/ • Lead Client & Sales Acquisition at Kiss the Fish (2024): Fractional Leadership to Drive Growth and Strategy, enhancing company revenue and market presence in the U.K. • Commercial Consultant for Swiss Watch Product Launch (2024): Conducted comprehensive product and market research and developed supply chain roadmaps and budgets, contributing to successfully entering the luxury watch market. • Consultant at Dialectica (2023): Provided in-depth market research on luxury travel retail in the UK, US, and EU, offering strategic insights that informed vital business decisions. • Market Consultant at Third Bridge (2023): Delivered expert analysis on leather goods and craftsmanship, assisting clients in making informed investments within the luxury goods sector. • Partnerships Associate at London Climate Technology Show (2022): Established and managed strategic partnerships, enhancing event impact and fostering collaborations within the climate technology industry. • Stylist at GQ Middle East June’21: Vibrant colours, prints, and textures envelop tailoring with a wardrobe to make dressing up an immense joy – something we all could use right now. • Fashion Editor for the release of June Sarpong's The Power of Privilege book for the Observer: worked as fashion editor, published on Sunday @obsmagazine.
• Provided strategic input across all business aspects—including brand and product categorisation and navigation—to adapt retail strategies during the COVID-19 pandemic. • Supported the implementation of the SaaS Farfetch Black/White Solutions System, enhancing e-commerce capabilities in response to shifting retail landscapes. • Established a consistent content marketing strategy based on demographics, market trends, and customer journeys, improving customer engagement during challenging times. • Identified different shopper profiles and strengths, resulting in a 10% increase in sales during the first COVID quarter by tailoring marketing efforts accordingly. • Guided the content team in creating taglines and brand propositions, leading creative brainstorming sessions and mock pitches to reach customers during the pandemic effectively.
• Contributed to a 30% increase in turnover—amounting to £4 million per year—by leading the international brand portfolio at Harrods. • Achieved a 60% increase in global customer acquisition between 2018 and 2022 through strategic marketing and promotional initiatives. • Planned purchase orders and managed the entire product collection cycle, optimising inventory levels and sales performance. • Collaborated with e-commerce teams to drive digital growth and ensure consistent brand image online, enhancing customer engagement. • Implemented risk management strategies to effectively respond to Brexit and COVID-19 challenges, ensuring business continuity in both the short and long term.
• Established consistent content strategies based on demographics, market trends, and customer journeys, enhancing brand engagement and visibility at Harrods. • Utilized advanced tools to attract customers, guiding the content team in creating compelling taglines and brand propositions that resonated with target audiences. • Planned and executed strategic partnerships, presenting constructive market-based research and proposals that expanded collaboration opportunities and market reach. • Successfully accelerated client growth by implementing improved CRM strategies, customer acquisition methods, direct sales and marketing initiatives, and optimizing operations and product marketing across a diverse portfolio of brands—including Theory, Valentino, Victoria Beckham, Vince, Helmut Lang, Kenzo, Tory Burch, Nanushka, and Self-Portrait. • Enhanced customer satisfaction and loyalty by optimizing the customer journey, contributing to increased sales and a more substantial brand presence in the luxury retail market.
• Specialized in offering innovative marketing and branding solutions through visuals, infographics, videos, SEM, and social media strategies, enhancing client brand recognition and engagement. • Developed strategic roadmaps and designed business models, providing clients with actionable plans that improved marketing ROI and drove business growth. • Managed content creation and public relations efforts, ensuring consistent and compelling brand messaging across all platforms. • Worked closely with clients to brainstorm, create, and implement projects, effectively communicating their brand stories and meeting their unique needs. • Collaborated with cross-functional teams to deliver customised marketing solutions, increasing customer satisfaction and long-term client relationships.
• Assisted in developing and executing creative strategies for client projects at Basa Studios, contributing to brand identity and market presence enhancements. • Collaborated with a multidisciplinary team of designers, artists, and developers to deliver high-quality visual content, gaining experience in meeting client specifications and deadlines. • Participated in creative brainstorming sessions and workshops, contributing innovative ideas and learning cutting-edge design practices. • Supported client relationship management by communicating project updates and incorporating feedback, enhancing client satisfaction. • Learned and implemented new design tools and processes, improving workflow efficiency and team productivity by 15% during the internship.