Daria Rychagova

E-Commerce Manager

I can call myself an experienced e-commerce manager. I’ve been working a little bit in all e-commerce positions and quite familiar with most of the e-commerce related fields: fulfillment, delivery, marketing, CRM, merchandising. An online shopper with over 10 years experience, always eager to learn something new.

Previous Brands
Benetton Group
Lacoste Russia
Work Experience
Head of E-commerce
Oct ‘21 - Now
Benetton Group

E-commerce project manager
Mar ‘16 - Aug ‘20

E-commerce generalist H&M - Monki (online store of women's apparel) -Setting the best commercial plan pre-season and in season based on customer behavior, sales results, commercial belief, and previous learnings -Driving profitable net sales by analyzing sales figures, taking and executing actions according to the opportunities, threats, and priorities identified CV -Managing the stock levels of the concepts by giving input on the buying and ensuring stock freshness -Strong collaboration with the Retail team in order to create the best omnichannel experience -Collaboration with a digital marketing agency: planning, setting, and analyzing campaign -Launch of the online store DATE POSITION EMPLOYER RESPONSIBILITIES 03.2016 - 08.2020 E-commerce project manager Furla (online store of accessorises) -Launch of the online store -Coordination of all aspects related to the online store and daily oversight of the e-commerce platform -Budget planning and control of operational expenses -The planning of strategy of the e-com development & short-term operations -Set up campaigns, rules, customer service procedures, and guidelines -Participation in assortment and price strategy development -Creation & launch omnichannel approach -Site merchandising and store management: catalog management, offers and promotions management, implementation of the new categories and new initiatives front/back-end -Coordination of the work with external suppliers/ vendors -Long-term digital strategy creation -Short-term digital activities: newsletter (plan, creation, launch), social media support -Launch & support CRM project DATE POSITION EMPLOYER RESPONSIBILITIES DATE POSITION EMPLOYER RESPONSIBILITIES

E-commerce project manager
Apr ‘19 - Jun ‘19

- Coordination of the work with online partners; -Negotiating, managing price alignments throughout the e-markets; -Channel Marketing: defining and executing a yearly marketing plan for online sales; -Sales forecasting, monitoring sales results and reporting; -Cross-functional collaboration with marketing, sales, logistics, and finance teams; -Coordinating and executing new eTailers and marketplaces launches; -Content management: analyzing eTailers websites and creating recommendations plans for improvement and execution

E-commerce specialist
Apr ‘14 - Mar ‘16
Lacoste Russia

- Online store management (assortment and products availability control, onsite content management) -Customer Service support (monitoring requests, providing answers, working with claims) -Monitoring external agencies key KPIs: sales, traffic, conversion -Preparing & uploading content for the website (banners, texts, product photos, and descriptions) -Web-site merchandising (products sorting) -Preparation of the marketing materials (newsletters, social media creatives) -Follow-ups & reporting to senior managers on the effectiveness of the campaigns & activities -Website analysis

English - Fluent
French - Basic
Russian - Native
Location Preference
Open to relocation
Work Pattern
Employment Preference
Freelance Assignments
Permanent Positions
Moscow, Russia