17 years' experienced creative with a background in VM, Display, Styling and Fashion skilled at delivering results-driven solutions. My curiosity and passion for art, design and fashion keep me up to date with the latest trends and inspire me to deliver an emotionally engaging customer experience and retail shopping atmosphere.
Working with the Concept format project manager and the "Retail Lab" team stakeholders (VM, CX/UX designer, Retail designer, Customer journey leader) to adapt the customer flow from the "Blue Box concept" (up to 10,000 square meters) to new retail formats and concepts (local stores located in the city center, in the countryside, on the beach, in the ski resorts or in the train station). - Creating a path and direction of travel to help customers find what they're looking for faster, adapting the customers' journey from large retail format to small formats (<1000 square meters) - Allocating strategic touchpoint locations on the "sport ecosystem" floor map, adapting strategy to the customers' environment - Adapting VM wall fixtures and garment presentations to smaller formats and streamlined offers - Delivering 3D renders of the floor maps and garment presentations
Providing a Window display guideline for new collections (FW & SS) Creating and delivering : -4 window display concepts per season theme -Graphic design elements for each concept -A clear and concise Window display guideline for implementation directives Creating seductive yet versatile POS material displays (poster frames / podiums) : - Delivering 3D design technical files for the global partners to produce locally
Providing VM Guidelines for SVR Suncream line implemantation in pharmacies Creating and delivering a Merchandising guideline for SVR team to present during a training day
Fashion Art & Event Direction Master’s degree Creating an online Fashion Styling course
International Trade & Distribution Bachelor : Creating and leading (in english language) Merchandising class as part of the DistriSup Management course, in partnership with french University of Rouen
Creating and leading a 2 day Visual Merchandising course for professionals working in the Retail & Marketing field (Marketing/Merchandising/Product Managers) Brands : BACCARAT - CINQ MONDES - ALGOTHERM - DEEP NATURE
Trends & Retail Innovation module Running sessions as part of the company’s "Customer Experience Manager" programme Training their employees (Visual Merchandising Managers) to: - Conduct research and stay up to date on current trends and retail innovation - Compose structured Moodboards with relevant content - Communicate a brand vision through innovative concepts (from Story Telling to Customer Experience)
Club Med holiday resort shops DJERBA/TN - MARRAKECH/MR - TIGNES/FR - MARBELLA/SP - LA POINTE AUX CANONNIERS (MAURITIUS) - LA PALMYRE/FR - LES BOUCANIERS/MARTINIQUE - DA BALAIA/PT - GREGOLIMANO/GR Club Med's luxury range Exclusive Collection VAL D'ISERE/FR - LA PLANTATION D'ALBION (MAURITIUS) - SEYCHELLES Working directly with the Global Training project manager and Sales Support team to : - Create and lead Visual Merchandising workshops for their shop managers - Provide VM guidelines to guarantee the proper implementation of VM standards - Implement visual initiatives and coach the shop's team
- International Business Bachelor : Creating and leading a VM Retail Tour workshop in London (one-week class conducted in english) - Business Management Bachelor : Creating and leading a Visual Merchandising workshop for 3rd year students