Reporting to the Zone Director, their role is to ensure all stores in their area are managed in the best way possible according to company guidelines. The primary job function is to manage and assume overall responsibility for the success of their stores by directing all operational aspects of each store and driving sales whilst minimizing costs.

Deliver sales and profitability objectives

1. Work on the region sales objectives and set store targets: Sales objectives: Daily, weekly…
2. Manage and deliver KPI’s and business key indicators:
3. Manage and maintain staff costs: Optimized staff planning to business needs and objectives achieving the Staff cost target
4. Develop UPT
5. Customer attachment: 100% rate
6. Monitor daily/weekly and monthly results and build action plans to improve results and be pro-active
7. Is commercial: Making the right business decision such as transfers, shop floor moves, replenishment needs...
8. Analyzing sales reports per store
9. Money mapping
10. Best sellers
11. Knows the product perfectly and is able to give customers feedback in a constructive manner
12. Visual merchandising in line and to very high standards with the brand guideline but also challenged when necessary
13. Understand and identify priorities to develop initiatives
14. Understand their market perfectly:
15. Competitors
16. Customer’s profiles
17. Develop strong relationship with department store and store management teams
18. Collect information
19. Understand the environment
20. Get support from them
21. Exceptional Customer service in their stores:
22. Build a strong customer base in each store
23. Ensure stores develop a personalized relationship with customers buy re introducing client books
24. Work on the TOP 20 action plan
25. Develop customer events with the marketing plan working in anticipation

People management

1. Manage a team of store managers and motivate their team by strong management skills:
2. Lead by example
3. Promote the high-end image of the brand internally and externally
4. Listen, support and communicate efficiently
5. Very hands on and strong floor presence
6. 90% of their time is in the stores
7. Organize team meetings and training for their manager and team members:
8. Deliver key messages
9. Create focus
10. Participate to weekly launch and daily launch in stores
11. Work on their staff competencies and individual development plans
12. Identify succession plan in their area and with their manager to develop mobility
13. Identify training needs and suggest training actions
14. Deliver trainings in a timely manner
15. Ensure all staff has been given objectives and are met on a weekly/Monthly meeting to review results
16. Coach the store manager on the floor
17. Use performance review monthly
18. Recruit his team to the highest standard possible and anticipate recruitment needs
19. Manage performances of their managers and store team:
20. Disciplinary process
21. Underperforming staff management
22. Conflicts management
23. Payroll system
24. Delegate efficiently and follow up

Operations

1. Stock control and shrinkage
2. Participate in stock takes to ensure perfect organization and identify actions of improvement (opening on time, preparation, negative stock and faulty stock dealt with...)
3. Use the tools given to manage their stores efficiently:
4. Checklist visits
5. HR tools
6. Focus day
7. Participate in and organize new store openings