We are seeking an experienced and ambitious leader for our for our Platform and emerging luxury fashion portfolio. The candidate should possess deep knowledge in digital marketing, as well as an understanding of the specifics and trends of the fashion industry.

Responsibilities

• Continuously analyze campaign performance to optimize for ROI. Utilize advanced analytics tools to track, report, and improve campaign effectiveness.
• Efficiently manage the digital marketing budget, ensuring maximum return on investment and aligning spending with strategic goals.
• Lead and develop a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
• Stay abreast of the latest trends and technologies in digital marketing and fashion, applying innovative approaches to stay ahead of the competition.
• Work closely with other departments, including creative, merchandising, and sales, to ensure a cohesive and effective marketing approach.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field. At least 5 years of experience in digital marketing, with a strong focus on the fashion industry.
• Expertise in using digital analytics tools (e.g., Google Analytics, SEMrush) and the ability to translate data into actionable insights.
• Proven experience in leading and motivating a team, with excellent communication and interpersonal skills.
• Deep understanding of the fashion industry, including current trends, customer behaviour, and the competitive landscape.
• Ability to think creatively and innovate in strategy and tactics to achieve outstanding results in a competitive market.
• Proficiency in various digital marketing platforms and tools, including PPC, social media advertising, email marketing platforms, and CRM software.
• Exceptional communication skills, both written and verbal, with the ability to present ideas and strategies effectively to a range of stakeholders.
• A Master's degree in Marketing, Digital Media, or a related field is a plus.
• Previous experience working with fashion brands or in a fashion-focused agency.