Head of Social Media & Influence

We're looking for a Head of Social Media & Influence specialized in Fashion for a French Luxury Fashion House. This is a permanent contract to start ASAP. Fashion background is a must.

Responsibilities

1. Social Media Management

Community Management

• Oversee all brand social networks and develop a comprehensive social media strategy.
• Establish the editorial line and define the brand's social media charter.
• Create and manage the editorial calendar, content, and publication schedule.
• Animate the community with posts, stories, interactions, and engagement tactics.
• Ensure consistent editorial messaging across all platforms.

Strategy

• Define KPIs for content and platforms to leverage performance and guide decision-making.
• Produce weekly reports and identify engagement and growth levers for our communities.

Project Management

• Collaborate with in-house teams for content creation, strategic planning, and project coordination.
• Develop a community interaction strategy, digital activations, and enhance the brand's e-reputation.
• Build a dedicated fanbase around the brand.
• Identify new trends and conduct ongoing social network monitoring and benchmarking.
• Produce reports, monitor KPIs, and extract insights for improvements.

Copywriting

• Define social media tone-of-voice and write engaging captions in English and French.
• Implement a hashtag strategy for all brand products/projects.
• Write, edit, and publish compelling posts for various social networks including Facebook, Twitter, and Instagram.

Paid Media

• Promote key business drivers via paid media in collaboration with e-commerce teams.
• Oversee the social media agency responsible for programming our social media campaigns.

2. Influence Management

Strategy

• Define the influencer strategy aligned with the brand's image and universe.
• Identify international influencers and continuously monitor new talent.

Public Relations

• Manage influencer interactions: initial contact, briefing, partnership framing, remuneration negotiations, and content creation assistance.
• Organize portages and giftings, and manage influencer budgets.
• Monitor and analyze the impact of activation campaigns.
• Propose new activations and opportunities with influencers.

Profile

• Graduate of a business school or university with a Master’s degree in Marketing/Communications/Media.
• Strong Fashion background is a MUST.
• Minimum of 8 years of experience in a similar role.
• Recognized for your rigor, attention to detail, organization, curiosity, and aesthetic sense.
• Passionate about digital, high-end brands, and distribution.
• Keen eye for luxury goods, retail trends, and the Paris scene.
• Bilingual with excellent writing skills in French and English.
• Team player with a proactive approach.
• Strong knowledge of the social media environment, including language, codes, influencers, platforms, and innovations.
• Knowledge of Chinese social networks and Google Analytics is a plus.