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Jeanne Lanvin

E-Commerce Merchandising Manager

Permanent

Paris, France

World-renowned luxury fashion house is looking for a Senior E-Merchandising Manager will be responsible for growing the global E-Commerce business. He/She will report to the e-Commerce Director.

Level

Senior Manager

Skills

E-commerce Optimization (Advanced)

Growth Acceleration (Advanced)

Marketing Plan Creation (Advanced)

Collection Strategy (Advanced)

Merchandising Strategies (Advanced)

Sales Analysis (Advanced)

Languages

English (Fluent)

French (Fluent)

E-Merchandising Offer & Animation:

• Define and implement the global merchandising strategy for E-Com to fulfil the given growth targets and sales objectives.

• Prepare and guide the Showroom buying session to build the most relevant E-Commerce assortment in line with the E-Commerce strategy.

• Build the 360° collection animation plan based on the E-Commerce buys in coordination with Marketing, CRM and Social Media planning.

• Partner with Social Media & CRM teams to align on merchandise & marketing strategies

• Define the WW launch plan of each collection: online animation plan, navigation, new page creation, launch date, etc.

• Organize the VM of the website for all pages of the site that contains products (Category, Collection, New In, Capsule, Gift pages)


E-Commerce Shootings:

• Lead the organization of eCommerce Collection Shootings

• Optimize the process of the e-Com Shootings in coordination with Studio Photo, Merchandising and Supply Chain.


E-Merchandising analysis:

• Partner with Retail Merchandisers to develop sales forecast and OTB by product category.

• Co-Define the E-commerce ‘Buying Strategy’ and the assortment strategy with the Merchandising teams.

• Report sales and Product and Category performances on a weekly basis on the main e-Merchandising KPIs (penetration rate, category mix, permanent mix, oblique mix, return rate, LT mix, ST...) & define a proper action plan to be regularly monitored to optimise the business.​

• Analyze the web analytics KPIs to understand the client behaviours and define business opportunities & action plan to boost business.


E-Merchandising projects:

• Improve the technical environment from a Merchandising point of view to improve the user experience for customers & internal users by thinking out of the box (automatisation, new features, customization, A/B testing…) in coordination with Projects Owners and UX teams

Profile

• Business School or master’s degree with strong sensibility to products

• 3-5 years experience in Digital & E-commerce required and/or Merchandising and/or Buying roles.

• Fluent in English and French is a plus.

• Strong proficiency in Microsoft Office. Proficiency in PIM and DAM is a plus.

• Experience working with Magento

• Ability to work in a fast-paced environment while ensuring high-quality execution.

• Interest in the Luxury & Fashion industries.

Level

Senior Manager

Skills

E-commerce Optimization (Advanced)

Growth Acceleration (Advanced)

Marketing Plan Creation (Advanced)

Collection Strategy (Advanced)

Merchandising Strategies (Advanced)

Sales Analysis (Advanced)

Languages

English (Fluent)

French (Fluent)

World-renowned luxury fashion house is looking for a Senior E-Merchandising Manager will be responsible for growing the global E-Commerce business. He/She will report to the e-Commerce Director.

E-Merchandising Offer & Animation:

• Define and implement the global merchandising strategy for E-Com to fulfil the given growth targets and sales objectives.

• Prepare and guide the Showroom buying session to build the most relevant E-Commerce assortment in line with the E-Commerce strategy.

• Build the 360° collection animation plan based on the E-Commerce buys in coordination with Marketing, CRM and Social Media planning.

• Partner with Social Media & CRM teams to align on merchandise & marketing strategies

• Define the WW launch plan of each collection: online animation plan, navigation, new page creation, launch date, etc.

• Organize the VM of the website for all pages of the site that contains products (Category, Collection, New In, Capsule, Gift pages)


E-Commerce Shootings:

• Lead the organization of eCommerce Collection Shootings

• Optimize the process of the e-Com Shootings in coordination with Studio Photo, Merchandising and Supply Chain.


E-Merchandising analysis:

• Partner with Retail Merchandisers to develop sales forecast and OTB by product category.

• Co-Define the E-commerce ‘Buying Strategy’ and the assortment strategy with the Merchandising teams.

• Report sales and Product and Category performances on a weekly basis on the main e-Merchandising KPIs (penetration rate, category mix, permanent mix, oblique mix, return rate, LT mix, ST...) & define a proper action plan to be regularly monitored to optimise the business.​

• Analyze the web analytics KPIs to understand the client behaviours and define business opportunities & action plan to boost business.


E-Merchandising projects:

• Improve the technical environment from a Merchandising point of view to improve the user experience for customers & internal users by thinking out of the box (automatisation, new features, customization, A/B testing…) in coordination with Projects Owners and UX teams

Profile

• Business School or master’s degree with strong sensibility to products

• 3-5 years experience in Digital & E-commerce required and/or Merchandising and/or Buying roles.

• Fluent in English and French is a plus.

• Strong proficiency in Microsoft Office. Proficiency in PIM and DAM is a plus.

• Experience working with Magento

• Ability to work in a fast-paced environment while ensuring high-quality execution.

• Interest in the Luxury & Fashion industries.

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