We are seeking a highly motivated and creative Marketing Manager to join this global Parisian Brand. As the Marketing Manager, you will play a crucial role in developing and implementing strategic marketing initiatives to drive brand awareness and increase customer engagement.

You will have the opportunity to work closely with the executive team, collaborating on overall marketing strategies and campaigns. Your main responsibilities will include conducting market research, analysing data, and identifying new opportunities to reach their target audience.

This role offers great growth opportunities within this rapidly expanding brand. You will have the chance to lead a team of talented marketing professionals and make a significant impact on the brand's success.

The ideal candidate will have a strong background in marketing and a proven track record of executing successful campaigns. Strong analytical skills, creativity, and a passion for innovation are essential. Experience in digital marketing, social media management, and content creation is highly desirable.

Responsibilities

• You shall develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
• We expect you to conduct market research to identify consumer trends, competitor activities, and new opportunities for growth.
• You will collaborate with cross-functional teams to create and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
• We expect you to manage and optimize our online presence, including the company website, social media platforms, and email marketing campaigns.
• You shall analyze marketing data and key performance indicators to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
• We expect you to oversee the creation of engaging content for marketing materials, such as brochures, advertisements, and presentations.
• You will establish and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and ensure seamless execution.
• We expect you to stay updated on industry trends and best practices in marketing, and apply this knowledge to continuously enhance our marketing strategies.
• You should also be responsible for internal and external communication, ensuring that all messaging aligns with the company's brand and values, and effectively conveying information to both internal teams and external stakeholders.

Requirements

• You must have a strong understanding of digital marketing strategies and be able to develop and execute effective campaigns across various channels, including social media, email marketing, and online advertising.
• We expect you to have excellent analytical skills and the ability to interpret data to make informed decisions. You should be proficient in using analytics tools to track campaign performance and identify areas for improvement.
• You should possess exceptional communication skills and be able to effectively convey ideas and information to both internal teams and external stakeholders. This includes writing compelling copy for marketing materials and delivering persuasive presentations.
• You must be highly creative and innovative, constantly seeking new ways to engage our target audience and differentiate our brand. This requires staying up-to-date with industry trends and emerging technologies.
• You should have a strong business acumen and be able to analyze market trends and competitor activities to identify opportunities and threats. It is important that you are strategic in your approach and can contribute to the overall business strategy and growth objectives.
• We require you to have experience in managing budgets and allocating resources efficiently. You should be able to prioritize initiatives based on their potential impact and ROI, ensuring that marketing efforts align with organizational goals and financial constraints.
• You must demonstrate a passion for customer-centricity and have a deep understanding of our target audience. We expect you to conduct market research and gather customer insights to inform marketing strategies and ensure that our messaging resonates with our customers.