What you’ll be doing:
· Developing and implementing a test and learn performance marketing roadmap across all company paid channels
- Competitor’s analysis
· Planning, reviewing, and optimizing PPC campaigns and partnerships in line with (large) budgets and performance objectives
· Creating and executing structured tests (bidding, landing pages, ad copy, etc) to improve conversion rate and revenue for the paid search channel
· Developing strategic partnerships aligned with both our SEO and content strategies
· Collaborating with designers and managing paid search ad copy and creative development
· Maintaining and optimizing reports, budgets, campaign performance, ROI, LTV, and other channel metrics
· Quantifying your impact and using data to back up your learnings and areas of opportunities
· Keeping up to date with relevant research and trends in PPC and Performance marketing
What you’ll need to be successful:
· You have 3+ years SEM/PPC experience in a similar role owning large monthly budgets ideally dealing with APPs
· You have a proven track record of effectively creating, executing, and continually optimizing successful paid search campaigns
· You have an excellent knowledge of industry software & tools such as Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, and Bing Ads
· You are proficient in English, additional language is a bonus
· You have exceptional analytical skills with the ability to work with large data sets
· You have a strong ability to balance hands-on execution and strategy
· You are a great problem solver, with a flexible, can-do attitude, happy to put your hand to anything
· You have good time management skills, including prioritizing and scheduling
· You have outstanding interpersonal and communication skills
· You are comfortable with the ambiguity and pace of iteration of an early-stage startup.
· Working experience in a SaaS company and a fast-growing startup is a big bonus
· Proven experience with PPC automation would be ideal