Responsibilities:

• Develop a strategic plan with goals and market opportunity ensuring that growth goals are constantly defined and communicated.

• Develop a comprehensive marketing strategy and implement a sophisticated marketing plan, while effectively managing brand awareness, to ensure that the brand is optimally aligned with the organization's strategic goals.

• Taking into account the value of the brand to define and guarantee positioning and fundamental values.

• Develop and implement the organization's omnichannel and multi-segment marketing campaigns based on industry knowledge.

• Lead all aspects of new marketing projects to identify new business opportunities and resolve issues encountered (business opportunities, positioning, sustainability, budget management, etc.)

• Organize external and internal events.

• Conduct in-depth marketing ROI analyzes and develop profitable solutions.

• Develop and maintain media relations in order to create a positive external and internal image associated with brand recognition.

• Work closely with the Merchandising, Digital, and Sales teams to lead a coherent strategy around the customer experience and the product.

• Design targeted digital customer experiences that meet customer needs while meeting brand positioning goals and key marketing performance indicators.

• Facilitate alignment between brand image and regions, taking into account distribution, sales, and revenue.

• Monitor activity indicators and in particular ensure compliance with the budgets under the responsibility.

• Guarantee the implementation of structured and regular reporting to General Management on the progress of its activity.

• Ensure effective management of the teams under responsibility as well as the adequacy of needs and resources.

• Budget guarantor, stabilization, and optimization of costs.

This list is not exhaustive and may change depending on the activity.