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Jeanne Lanvin

Director of Marketing and Communications

Permanent

Paris, France

World-renowned fashion house for their luxury Ready-To-Wear continues the development by offering a global brand universe from Ready-to-Wear to Accessories. They are looking for a Director of Marketing and Communications who will be responsible for marketing strategy and business growth by developing the brand's vision. The role oversees the organization’s branding, digital and traditional marketing, event planning, and public relations. The position will guide marketing strategies to meet consumer needs by developing innovative marketing programs

Level

Senior Manager

Responsibilities:

• Develop a strategic plan with goals and market opportunity ensuring that growth goals are constantly defined and communicated.

• Develop a comprehensive marketing strategy and implement a sophisticated marketing plan, while effectively managing brand awareness, to ensure that the brand is optimally aligned with the organization's strategic goals.

• Taking into account the value of the brand to define and guarantee positioning and fundamental values.

• Develop and implement the organization's omnichannel and multi-segment marketing campaigns based on industry knowledge.

• Lead all aspects of new marketing projects to identify new business opportunities and resolve issues encountered (business opportunities, positioning, sustainability, budget management, etc.)

• Organize external and internal events.

• Conduct in-depth marketing ROI analyzes and develop profitable solutions.

• Develop and maintain media relations in order to create a positive external and internal image associated with brand recognition.

• Work closely with the Merchandising, Digital, and Sales teams to lead a coherent strategy around the customer experience and the product.

• Design targeted digital customer experiences that meet customer needs while meeting brand positioning goals and key marketing performance indicators.

• Facilitate alignment between brand image and regions, taking into account distribution, sales, and revenue.

• Monitor activity indicators and in particular ensure compliance with the budgets under the responsibility.

• Guarantee the implementation of structured and regular reporting to General Management on the progress of its activity.

• Ensure effective management of the teams under responsibility as well as the adequacy of needs and resources.

• Budget guarantor, stabilization, and optimization of costs.


This list is not exhaustive and may change depending on the activity.

Level

Senior Manager

World-renowned fashion house for their luxury Ready-To-Wear continues the development by offering a global brand universe from Ready-to-Wear to Accessories. They are looking for a Director of Marketing and Communications who will be responsible for marketing strategy and business growth by developing the brand's vision. The role oversees the organization’s branding, digital and traditional marketing, event planning, and public relations. The position will guide marketing strategies to meet consumer needs by developing innovative marketing programs

Responsibilities:

• Develop a strategic plan with goals and market opportunity ensuring that growth goals are constantly defined and communicated.

• Develop a comprehensive marketing strategy and implement a sophisticated marketing plan, while effectively managing brand awareness, to ensure that the brand is optimally aligned with the organization's strategic goals.

• Taking into account the value of the brand to define and guarantee positioning and fundamental values.

• Develop and implement the organization's omnichannel and multi-segment marketing campaigns based on industry knowledge.

• Lead all aspects of new marketing projects to identify new business opportunities and resolve issues encountered (business opportunities, positioning, sustainability, budget management, etc.)

• Organize external and internal events.

• Conduct in-depth marketing ROI analyzes and develop profitable solutions.

• Develop and maintain media relations in order to create a positive external and internal image associated with brand recognition.

• Work closely with the Merchandising, Digital, and Sales teams to lead a coherent strategy around the customer experience and the product.

• Design targeted digital customer experiences that meet customer needs while meeting brand positioning goals and key marketing performance indicators.

• Facilitate alignment between brand image and regions, taking into account distribution, sales, and revenue.

• Monitor activity indicators and in particular ensure compliance with the budgets under the responsibility.

• Guarantee the implementation of structured and regular reporting to General Management on the progress of its activity.

• Ensure effective management of the teams under responsibility as well as the adequacy of needs and resources.

• Budget guarantor, stabilization, and optimization of costs.


This list is not exhaustive and may change depending on the activity.

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