In collaboration with International Communication team, International Event team, France Head of Communication and teams & France Marketing&Communication Director.

Build an innovative prospective cellule as a referent sourcing for all the client touchpoints (media on&off, CRM, VM, events, treatments, PR/celebrities).

• Manage a prospective analysis at 360° on the luxury industry
• Identify and anticipate new trends, social transformations, behaviors, digital innovations while monitoring competitors positioning.
• Nourish and be nourished by teams to inspire each initiative and touchpoints

CONTENT PLANNING

Participate in building a strong, consistent and coherent image for the brand through a comprehensive and outstanding branding plan, in synergy with all actors:

• Contribute to define the right strategy with the Head of Communication and his team to create a meaningful and consistent yearly plan with our local audiences (press, KOLs, VIPs, locals, watch specialists, institutional).
• Have a clear understanding of the local audiences thanks to a close collaboration with communication, marketing and client departments: patterns, behaviors, expectations through the conduct of surveys, focus groups, qualitative feedback…
• Turn these local specificities into opportunities of interactions with our audiences, celebrating and being present during local important moments.
• Find unforeseen ideas, channels, and initiatives to stand out. Develop meaningful local stories to support major launches. A balance between international campaigns and developed local content.
• Develop synergies within the Europe region when necessary (cities branding complementarity, HJ events, PR treatments…)
• Propose a yearly editorial line for the subsidiary to animate our targets and platforms (develop local content such as local social media editorial line, local events assets, press angles, iconographies, cultural content, in collaboration with the international teams).
• Participate to the elaboration of transversal strategies, the strategic plan and the local brand book

CONTENT PRODUCTION

Content coordination and creation of local initiatives

Working with in-house teams (HQ and local) and external partners, the Brand Content Manager will develop and manage the entire creative process from providing the initial brief to producing the final input in a timely manner.

1. Coordinate internally with the different stakeholders and allow consistency;
2. At HQ level: guardian of the International Brand book and creative assets guidelines working closely with International Brand Content Department
3. At local level: guardian of the local Brand Book, working closely with Head of Communication, PR, Medias, Events and Marketing teams to strategically align the content to communication and products positioning.
4. Brief and coordinate external producers (agencies, studios, writers, photographers, videographers,…) and ensure the assets are optimized and designed to be leveraged on every platforms / touchpoints (print, digital, OOH, in-boutique and image events, press and celebrities, VM, client services..)
5. Deliver an appropriate storytelling that translates both into Maison’s distinctiveness and high-performance indicators

• Ensure quality control checks of all content assets to meet the guidelines (brand and legal requirements).

INTERNAL COMMUNICATION

In collaboration with the executive committee, the Head of Communication and the International internal communication director, evangelization of the branding & communication strategy

Evangelize the Branding and communication strategy of the brand in France

Be a key transversal resource for Cartier France in managing change and leading projects throughout the structure: participate to the 360° projects and be part of the market transformation.

Elaborate a full internal communication plan for the brand in France

Define a proper agenda with the key moments of sharing for the subsidiary: end of the fiscal year, celebrations, organization update…

Find the right channels: connect, yammer, celebrations, seminars…

Be the referent in communication for the Retail, playing a proactive role:

Find the best channels / ways of exchanging and interacting with boutiques to turn them into ambassadors of the internal and external communication plan

Focus on the right messages and make sure they are clearly understood and conveyed at boutique level

Write speeches for directors for internal & external events, finding the right tone and appropriate messages in collaboration with Mkg&Com Director